--- product_id: 8894997 title: "Big Data: Understanding How Data Powers Big Business" price: "£16.94" currency: GBP in_stock: true reviews_count: 9 url: https://www.desertcart.co.uk/products/8894997-big-data-understanding-how-data-powers-big-business store_origin: GB region: United Kingdom --- # Big Data: Understanding How Data Powers Big Business **Price:** £16.94 **Availability:** ✅ In Stock ## Quick Answers - **What is this?** Big Data: Understanding How Data Powers Big Business - **How much does it cost?** £16.94 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.co.uk](https://www.desertcart.co.uk/products/8894997-big-data-understanding-how-data-powers-big-business) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description Big Data: Understanding How Data Powers Big Business: 9781118739570: Computer Science Books @ desertcart.com Review: The ABSOLUTE BEST Big Data book from industry expert - Successful advanced analytics capability for marketing organizations involve integrating point of sale (POS), demographic, behavioral, social, mobile, CRM, third party web and retail loyalty program, digital marketing platform (DMP), psychographic and channel attribution data into insights for activation on demand-side platform (DSP), social media, segmentation, pricing, new product development and media mix optimization. At my organization, we’re starting our big data journey with a focus on digital marketing and will roll in additional programs - including pricing, segmentation, new product development, marketing mix optimization and integrated supply chain - as we develop this capability. I’ve been researching big data through consultants and in-house experts, and I’ve found Bill’s book to be an enormous help. His insights into the process before the implementation are things that other big data firms won’t share (or simply don’t know). He’s leveraged his many years of big data expertise with Yahoo!, P&G and now EMC to create this powerful tool that will help any firm determine the necessary steps to take on their big data journey. The 3 steps for implementing a big data analytics infrastructure include: 1. Understand personas (decisions, questions, KPIs) 2. Identify a process for data ramifications (how does data impact my value drivers) 3. Assess user experience (format of analytic results for decision-makers) If you read one book on big data, this should be it. Bill Schmarzo is an expert in big data and his book is sure to provide the information you need to understand the complex world of advanced analytics and guide you through the process of developing your own big data capability. Review: A good intro to big data - I especially appreciated the cross functional aspects described in the book and the practical workshop moderation recommendations. A very useful guide to big data and its role in a modern company. ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #699,912 in Books ( See Top 100 in Books ) #333 in Information Management (Books) #338 in Enterprise Applications #894 in Databases & Big Data | | Customer Reviews | 4.2 4.2 out of 5 stars (31) | | Dimensions | 7.4 x 0.5 x 9.2 inches | | Edition | 1st | | ISBN-10 | 1118739574 | | ISBN-13 | 978-1118739570 | | Item Weight | 14.6 ounces | | Language | English | | Print length | 240 pages | | Publication date | October 7, 2013 | | Publisher | Wiley | ## Images ![Big Data: Understanding How Data Powers Big Business - Image 1](https://m.media-amazon.com/images/I/31UQsjpwRKL.jpg) ![Big Data: Understanding How Data Powers Big Business - Image 2](https://m.media-amazon.com/images/I/41YlJc3JcOL.jpg) ![Big Data: Understanding How Data Powers Big Business - Image 3](https://m.media-amazon.com/images/I/41ytd881WyL.jpg) ![Big Data: Understanding How Data Powers Big Business - Image 4](https://m.media-amazon.com/images/I/61ilyu5uX4L.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ The ABSOLUTE BEST Big Data book from industry expert *by E***A on February 6, 2014* Successful advanced analytics capability for marketing organizations involve integrating point of sale (POS), demographic, behavioral, social, mobile, CRM, third party web and retail loyalty program, digital marketing platform (DMP), psychographic and channel attribution data into insights for activation on demand-side platform (DSP), social media, segmentation, pricing, new product development and media mix optimization. At my organization, we’re starting our big data journey with a focus on digital marketing and will roll in additional programs - including pricing, segmentation, new product development, marketing mix optimization and integrated supply chain - as we develop this capability. I’ve been researching big data through consultants and in-house experts, and I’ve found Bill’s book to be an enormous help. His insights into the process before the implementation are things that other big data firms won’t share (or simply don’t know). He’s leveraged his many years of big data expertise with Yahoo!, P&G and now EMC to create this powerful tool that will help any firm determine the necessary steps to take on their big data journey. The 3 steps for implementing a big data analytics infrastructure include: 1. Understand personas (decisions, questions, KPIs) 2. Identify a process for data ramifications (how does data impact my value drivers) 3. Assess user experience (format of analytic results for decision-makers) If you read one book on big data, this should be it. Bill Schmarzo is an expert in big data and his book is sure to provide the information you need to understand the complex world of advanced analytics and guide you through the process of developing your own big data capability. ### ⭐⭐⭐⭐⭐ A good intro to big data *by E***E on May 2, 2019* I especially appreciated the cross functional aspects described in the book and the practical workshop moderation recommendations. A very useful guide to big data and its role in a modern company. ### ⭐⭐⭐⭐ Four Stars *by A***. on February 12, 2016* Item was delivered on time and as described. ## Frequently Bought Together - Big Data: Understanding How Data Powers Big Business - Big Data in Practice: How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.co.uk/products/8894997-big-data-understanding-how-data-powers-big-business](https://www.desertcart.co.uk/products/8894997-big-data-understanding-how-data-powers-big-business) --- *Product available on Desertcart United Kingdom* *Store origin: GB* *Last updated: 2026-05-20*