---
product_id: 88289818
title: "Testing Business Ideas"
price: "£28.69"
currency: GBP
in_stock: true
reviews_count: 13
url: https://www.desertcart.co.uk/products/88289818-testing-business-ideas
store_origin: GB
region: United Kingdom
---

# Testing Business Ideas

**Price:** £28.69
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Testing Business Ideas
- **How much does it cost?** £28.69 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.uk](https://www.desertcart.co.uk/products/88289818-testing-business-ideas)

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- Customers looking for quality international products

## Why This Product

- Free international shipping included
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## Description

Buy Testing Business Ideas: A Field Guide for Rapid Experimentation (The Strategyzer Series) 1 by Bland, David J., Osterwalder, Alexander (ISBN: 9781119551447) from desertcart's Book Store. Everyday low prices and free delivery on eligible orders.

Review: strategic planning and execution for testing a business idea - Very detailed description and explanations. Provides a lot of structure to follow. Would recommend if you are testing a business idea. This book gives you step by step guidance on what steps you can take to test the idea.
Review: Fills an important gap in bringing it all together - This is a great companion to the guidance of people like Marty Cagan and Teresa Torres. It takes over where they leave off and helps you really plan the hypotheses testing necessary to create great products. Like all good texts it is a mix of things that ring true, but you may not have considered and insights that surprise you. A great addition to the toolset of a modern product manager.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | 31,014 in Books ( See Top 100 in Books ) 23 in Market Research 90 in Starting a Business |
| Customer reviews | 4.5 4.5 out of 5 stars (1,279) |
| Dimensions  | 24.13 x 2.29 x 19.05 cm |
| Edition  | 1st |
| ISBN-10  | 1119551447 |
| ISBN-13  | 978-1119551447 |
| Item weight  | 1 kg |
| Language  | English |
| Part of series  | Strategyzer |
| Print length  | 368 pages |
| Publication date  | 12 Nov. 2019 |
| Publisher  | Wiley |

## Images

![Testing Business Ideas - Image 1](https://m.media-amazon.com/images/I/81YG0Bpw3mL.jpg)
![Testing Business Ideas - Image 2](https://m.media-amazon.com/images/I/61T-Zk-LaML.jpg)
![Testing Business Ideas - Image 3](https://m.media-amazon.com/images/I/31FOHGDrS-L.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ strategic planning and execution for testing a business idea
*by G***E on 10 November 2023*

Very detailed description and explanations. Provides a lot of structure to follow. Would recommend if you are testing a business idea. This book gives you step by step guidance on what steps you can take to test the idea.

### ⭐⭐⭐⭐⭐ Fills an important gap in bringing it all together
*by A***R on 10 April 2020*

This is a great companion to the guidance of people like Marty Cagan and Teresa Torres. It takes over where they leave off and helps you really plan the hypotheses testing necessary to create great products. Like all good texts it is a mix of things that ring true, but you may not have considered and insights that surprise you. A great addition to the toolset of a modern product manager.

### ⭐⭐⭐⭐⭐ Insanely useful book
*by M***R on 1 January 2025*

Ideal for entrepreneurs, product managers and startup marketers - 40 clever experiment ideas to help you validate ideas before you build, hire, fundraise, etc. useful book to accelerate and de-risk the business building process!

## Frequently Bought Together

- Testing Business Ideas: A Field Guide for Rapid Experimentation (The Strategyzer Series)
- Value Proposition Design: How to Create Products and Services Customers Want (The Strategyzer Series)
- Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (The Strategyzer series)

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*Product available on Desertcart United Kingdom*
*Store origin: GB*
*Last updated: 2026-05-03*