Managing Corporate Social Responsibility: A Communication Approach

Description

Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR. Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model Discusses ways to maximize the use of social media and traditional media throughout the process Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA. Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business Review: Required Textbook for MS in Communications - The digital version of this textbook is ideal for studying . The capabilities to highlight and use the additional features of a digital book vs a traditional hardcover textbook are extremely useful. Review: Good BOOK - Good Book, very essential information and guidance on practices of Managing Corporate Social Responsibility. Had to read it to write my thesis.