--- product_id: 8109639 title: "Strategic Marketing Management, 8th Edition" price: "£40.14" currency: GBP in_stock: true reviews_count: 9 url: https://www.desertcart.co.uk/products/8109639-strategic-marketing-management-8th-edition store_origin: GB region: United Kingdom --- # Strategic Marketing Management, 8th Edition **Price:** £40.14 **Availability:** ✅ In Stock ## Quick Answers - **What is this?** Strategic Marketing Management, 8th Edition - **How much does it cost?** £40.14 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.co.uk](https://www.desertcart.co.uk/products/8109639-strategic-marketing-management-8th-edition) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description desertcart.com: Strategic Marketing Management, 8th Edition: 9781936572199: Chernev, Alexander, Kotler, Philip: Books Review: Still a Must-Have Marketing Handbook - I reviewed the 6th edition of this book over 3 years ago, giving it 5 stars. This 8th edition - with important updates (not just to keep the publisher happy) - still merits a solid 5 stars in my view. As I originally wrote in reviewing the 6th edition, this is a worthwhile management handbook for any executive - marketing or otherwise - who wants to understand marketing without the hype. It focuses on the principles of marketing management - formulating, executing, and tuning strategy and tactics. It is all meat, and no fat, containing neither fluff nor 5-step "how to" formulas that are so disappointingly popular in marketing releases. Chernev's contribution to the field of marketing can be summed in neatly in one word: Frameworks. He takes abstract concepts and melds them together into sensible, structured frameworks that shows how the concepts and principles fits - and work - together. It is a tight, well-organized work - now a heftier 265 pages. Chernev sees marketing as a structured, disciplined business function. He gets good marks for making his case. Distilling 40 years of marketing research and theory, the book crystallizes it into a presentable and logical format. It is not a quick or necessarily easy read: it has a decidedly academic bent, though those who enjoy Drucker and Porter will find it highly readable. It should serve any marketing practitioner well as a solid marketing handbook. Review: I used this book for my marketing class. Concepts ... - I used this book for my marketing class. Concepts are explained clearly and simply, and this would be a valuable as an introductory book for someone just starting to dive into marketing. ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | #2,133,678 in Books ( See Top 100 in Books ) #3,265 in Strategic Business Planning #4,333 in Systems & Planning #6,471 in Marketing (Books) | | Customer Reviews | 4.4 4.4 out of 5 stars (75) | | Dimensions | 7.5 x 0.6 x 9.25 inches | | Edition | 8th | | ISBN-10 | 1936572192 | | ISBN-13 | 978-1936572199 | | Item Weight | 1.1 pounds | | Language | English | | Print length | 284 pages | | Publication date | June 15, 2014 | | Publisher | Cerebellum Press | ## Images ![Strategic Marketing Management, 8th Edition - Image 1](https://m.media-amazon.com/images/I/61J-VOy3bCL.jpg) ![Strategic Marketing Management, 8th Edition - Image 2](https://m.media-amazon.com/images/I/51ELamAoL5L.jpg) ![Strategic Marketing Management, 8th Edition - Image 3](https://m.media-amazon.com/images/I/31SDO3KKLjL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Still a Must-Have Marketing Handbook *by M***S on February 17, 2015* I reviewed the 6th edition of this book over 3 years ago, giving it 5 stars. This 8th edition - with important updates (not just to keep the publisher happy) - still merits a solid 5 stars in my view. As I originally wrote in reviewing the 6th edition, this is a worthwhile management handbook for any executive - marketing or otherwise - who wants to understand marketing without the hype. It focuses on the principles of marketing management - formulating, executing, and tuning strategy and tactics. It is all meat, and no fat, containing neither fluff nor 5-step "how to" formulas that are so disappointingly popular in marketing releases. Chernev's contribution to the field of marketing can be summed in neatly in one word: Frameworks. He takes abstract concepts and melds them together into sensible, structured frameworks that shows how the concepts and principles fits - and work - together. It is a tight, well-organized work - now a heftier 265 pages. Chernev sees marketing as a structured, disciplined business function. He gets good marks for making his case. Distilling 40 years of marketing research and theory, the book crystallizes it into a presentable and logical format. It is not a quick or necessarily easy read: it has a decidedly academic bent, though those who enjoy Drucker and Porter will find it highly readable. It should serve any marketing practitioner well as a solid marketing handbook. ### ⭐⭐⭐⭐⭐ I used this book for my marketing class. Concepts ... *by H***K on January 6, 2018* I used this book for my marketing class. Concepts are explained clearly and simply, and this would be a valuable as an introductory book for someone just starting to dive into marketing. ### ⭐⭐⭐⭐ Very good for understand the branding core concepts *by M***P on August 12, 2016* Academic book. Very good for understand the branding core concepts. The paper quality is very bad. Is the cheapest paper that I have ever seen! The content 5 Stars. The paper 1 Star! ## Frequently Bought Together - Strategic Marketing Management, 8th Edition - The Elusive Fan: Reinventing Sports in a Crowded Marketplace - The Sports Strategist: Developing Leaders for a High-Performance Industry --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.co.uk/products/8109639-strategic-marketing-management-8th-edition](https://www.desertcart.co.uk/products/8109639-strategic-marketing-management-8th-edition) --- *Product available on Desertcart United Kingdom* *Store origin: GB* *Last updated: 2026-05-31*