--- product_id: 80709228 title: "CULT DIR ROYAL PURPLE" brand: "matrix" price: "£29.25" currency: GBP in_stock: true reviews_count: 13 category: "Matrix" url: https://www.desertcart.co.uk/products/80709228-cult-dir-royal-purple store_origin: GB region: United Kingdom --- # Lasts up to 42 shampoos Vivid, customizable shades Superior conditioning formula CULT DIR ROYAL PURPLE **Brand:** matrix **Price:** £29.25 **Availability:** ✅ In Stock ## Summary > 💜 Own your bold with Royal Purple that lasts and dazzles! ## Quick Answers - **What is this?** CULT DIR ROYAL PURPLE by matrix - **How much does it cost?** £29.25 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.co.uk](https://www.desertcart.co.uk/products/80709228-cult-dir-royal-purple) ## Best For - matrix enthusiasts ## Why This Product - Trusted matrix brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Long-Lasting Impact:** Enjoy up to 42 washes of stunning vibrancy when paired with proper care. - • **Smooth, Even Coverage:** Acidic conditioning formula ensures balanced, salon-quality color deposition. - • **Effortless Customization:** Perfect for pre-lightened hair to achieve maximum color intensity and creativity. - • **Salon-Grade Conditioning:** Keeps hair nourished and glossy, preventing dryness and fading. - • **Vibrant Royal Purple Palette:** Unleash bold, flirty, and fierce hair statements with rich, true-to-tone color. ## Overview Matrix CULT DIR ROYAL PURPLE is a semi-permanent hair color delivering vivid, long-lasting purple hues with superior conditioning. Designed for pre-lightened hair, it deposits smooth, balanced color that lasts up to 42 shampoos, making it a top choice for professionals and trendsetters seeking vibrant, salon-quality results. ## Description Product Description Matrix socolor cult semi-permanent Royal Purple hair colour provides customizable longevity, superior conditioning and ultimate vibrancy. Apply on pre-lightened hair for the most vibrant results. The acidic conditioning formula deposits long-lasting true tone. This shade allow stylists to create flirty, fun and fierce looks. Comes in 118 ml tube. Directions [Instructions in English for applying the hair coloring agent] Review: Best Purple Hair Dye On The Market - Matrix so colour royal purple is one of the best dyes i've found on the market so far. * If you have dark hair like me you do need to bleach it first (recommend b blond!) * Lasts in hair for a good few months if you wash your hair with proper purple hair shampoo (recommend fudge shampoo) * Turns to navy blue almost facebook blue, then teal then ombre lighter blue/green as it comes out over the period of several months. Review: Brilliant coverage last a long time - Went a long way, colour was bright used on my daughter she loves the colour and that it didn’t fade quickly as with other ones I have used on her hair, will definitely use again ## Features - An extensive palette of vivid shades - Maximum longevity, ultimate vibrancy and superior conditioning - Deposits more evenly for smooth and balanced colour - Last up to 42 shampoos when treated for properly - High-quality cosmetic product ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B07F17ZKB4 | | ASIN | B07F17ZKB4 | | Batteries | 1 A batteries required. | | Batteries | 1 A batteries required. | | Best Sellers Rank | 106,135 in Beauty ( See Top 100 in Beauty ) 1,350 in Permanent Hair Colour | | Brand | Matrix | | Colour | Royal Purple | | Country of origin | Spain | | Customer Reviews | 4.4 4.4 out of 5 stars (132) | | Customer reviews | 4.4 4.4 out of 5 stars (132) | | Date First Available | 26 Sept. 2018 | | Format | Cream | | Is discontinued by manufacturer | No | | Item dimensions L x W x H | 25 x 8 x 6 centimetres | | Item model number | 884486379856 | | Item model number | 884486379856 | | Item weight | 0.12 Kilograms | | Language | German | | Language | German | | Manufacturer | L'Oréal S.A. | | Manufacturer | L'Oréal S.A. | | Package Weight | 0.14 Kilograms | | Package dimensions | 17.7 x 4.8 x 4.4 centimetres | | Product Dimensions | 25 x 8 x 6 cm; 120 g | | Product Dimensions | 25 x 8 x 6 cm; 120 g | | Speciality | Semi-permanent | | Volume | 118 Millilitres | ## Product Details - **Brand:** Matrix - **Colour:** Royal Purple - **Hair type:** All - **Item form:** Cream - **Material Type Free:** Vegan - **Material feature:** Cruelty Free - **Number of items:** 1 - **Package information:** Tube - **Product benefits:** Hair Coloring - **Unit count:** 118.0 millilitre(s) ## Images ![CULT DIR ROYAL PURPLE - Image 1](https://m.media-amazon.com/images/I/81rw1YloLpL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Best Purple Hair Dye On The Market *by D***P on 30 July 2020* Matrix so colour royal purple is one of the best dyes i've found on the market so far. * If you have dark hair like me you do need to bleach it first (recommend b blond!) * Lasts in hair for a good few months if you wash your hair with proper purple hair shampoo (recommend fudge shampoo) * Turns to navy blue almost facebook blue, then teal then ombre lighter blue/green as it comes out over the period of several months. ### ⭐⭐⭐⭐⭐ Brilliant coverage last a long time *by T***A on 20 June 2023* Went a long way, colour was bright used on my daughter she loves the colour and that it didn’t fade quickly as with other ones I have used on her hair, will definitely use again ### ⭐⭐⭐⭐⭐ Will buy again *by M***V on 30 July 2020* Bleached my hair first cause I've dark hair anyway colour is very vibrant although for the first few days purple was on everything mostly due to the dye that stuck to my skalp but now there's no problem with it I would highly recommend this the colour is staying very well for semi permanent very pleased with this purchase ## Frequently Bought Together - Matrix CULT DIR ROYAL PURPLE - Matrix Shampoo - Matrix Color Obsessed Conditioner to Cleanse and Help Maintain Coloured Hair, Total Results 300ml --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.co.uk/products/80709228-cult-dir-royal-purple](https://www.desertcart.co.uk/products/80709228-cult-dir-royal-purple) --- *Product available on Desertcart United Kingdom* *Store origin: GB* *Last updated: 2026-05-20*