---
product_id: 80442812
title: "Identity Designed: The Definitive Guide to Visual Branding"
price: "£45.55"
currency: GBP
in_stock: true
reviews_count: 13
url: https://www.desertcart.co.uk/products/80442812-identity-designed-the-definitive-guide-to-visual-branding
store_origin: GB
region: United Kingdom
---

# Identity Designed: The Definitive Guide to Visual Branding

**Price:** £45.55
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Identity Designed: The Definitive Guide to Visual Branding
- **How much does it cost?** £45.55 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.uk](https://www.desertcart.co.uk/products/80442812-identity-designed-the-definitive-guide-to-visual-branding)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
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## Description

Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey , Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios . You’ll see the history and importance of branding , a contemporary assessment of best practices , and how there’s always more than one way to exceed client expectations . You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points. The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist. Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business .

Review: A lot of examples - Great Book, Several examples to study
Review: This book will help you stop reinventing the wheel - This book is a pure gem if you are running an interactive/design agency. Instead of spending years learning how to run your business, save yourself time and see how others do it!

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #590,308 in Books ( See Top 100 in Books ) #72 in Branding & Logo Design #169 in Market Research Business (Books) #2,377 in Design & Decorative Arts |
| Customer Reviews | 4.6 out of 5 stars 395 Reviews |

## Images

![Identity Designed: The Definitive Guide to Visual Branding - Image 1](https://m.media-amazon.com/images/I/51bLqqfbjEL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ A lot of examples
*by J***S on April 27, 2026*

Great Book, Several examples to study

### ⭐⭐⭐⭐⭐ This book will help you stop reinventing the wheel
*by K***U on January 11, 2022*

This book is a pure gem if you are running an interactive/design agency. Instead of spending years learning how to run your business, save yourself time and see how others do it!

### ⭐⭐⭐⭐ Great for creative agencies, decent for entrepreneurs and other designers
*by C***T on August 27, 2020*

A beautifully designed coffee table book written in case study format. Lots of practical insights about branding and design from the perspective of real design agencies. The subtitle "Definitive Guide to Visual Branding" however is an oversell because about 2/3 of the book is about best practices specific to client/agency relationship within branding agencies and creative studios. These topics include "client acquisition," "invoicing," and writing "terms and conditions". The specifics on design strategy and branding are somewhat lacking and a bit vague, but there are still some good insights from the pros. - 9/10 for those working/aspiring to work at creative agencies - 7/10 for entrepreneurs and designers not looking to get into the agency game

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*Product available on Desertcart United Kingdom*
*Store origin: GB*
*Last updated: 2026-06-24*