---
product_id: 78495786
title: "Discover now"
brand: "clairol professional"
price: "£2.15"
currency: GBP
in_stock: false
reviews_count: 13
url: https://www.desertcart.co.uk/products/78495786-discover-now
store_origin: GB
region: Great Britain
---

# 30 Volume Power Boost Pure White Creamy Consistency Superior Gray Coverage & Protection Discover now

**Brand:** clairol professional
**Price:** £2.15
**Availability:** ❌ Out of Stock

## Summary

> ⚡ Elevate your color game with pure power and flawless coverage!

## Quick Answers

- **What is this?** Discover now by clairol professional
- **How much does it cost?** £2.15 with free shipping
- **Is it available?** Currently out of stock
- **Where can I buy it?** [www.desertcart.co.uk](https://www.desertcart.co.uk/products/78495786-discover-now)

## Best For

- clairol professional enthusiasts

## Why This Product

- Trusted clairol professional brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Long-Lasting Freshness:** Guaranteed fresh and effective for up to 3 years, ensuring reliability.
- • **Protective Conditioning:** Infused with emollients to shield hair from damage during processing.
- • **Multi-Compatibility Magic:** Seamlessly blends with all Clairol Professional powders, liquids, and gels.
- • **Thicker, Creamier Texture:** Ideal for precise bowl-and-brush application with no mess or drips.
- • **Consistent Salon-Quality Results:** Laboratory stabilized formula ensures predictable lightening every time.

## Overview

Clairol Professional Pure White 30 Volume Creme Developer delivers powerful 30-volume lightening with superior gray coverage. Its creamy, pure white formula blends effortlessly with all Clairol lighteners, enriched with protective conditioners to maintain hair health. Laboratory stabilized for consistent, salon-quality results and guaranteed fresh for three years, it’s the trusted choice for professional-grade hair color transformations.

## Description

desertcart.com: Clairol Professional Pure White 30 volume Crème Developer, 16 oz : Beauty & Personal Care

Review: Perfect results - I was genuinely impressed by how well Clairol Professional Pure White performed—it delivered salon-quality results at a fraction of the cost. The creamy, easy-to-mix formula pairs perfectly with powder lighteners, giving smooth, even lift without harsh damage. While salons charge $150–400+ for bleach or highlights (sometimes over $300 per hour), I achieved comparable results at home for under $25. It’s predictable, gentle, and ideal for professional-looking results. With the right prep and aftercare, this developer exceeded my expectations and saved me a small fortune.
Review: Hands down one of the best - Love this developer, doesn't damage hair, but gets the job done.

## Features

- Standard lightening action, superior gray coverage
- Pure white is perfect for use with all powder, liquid and gel lighteners
- Pure white creme developer contains protective conditioners andemollients.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B07H9KLQDB |
| ASIN  | B07H9KLQDB |
| Best Sellers Rank | #49,383 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #28 in Hair Color Developers |
| Brand Name | Clairol Professional |
| Color | Clairol Professional Pure White 30volume Crème Developer, 16 oz. |
| Container Type | Bottle |
| Customer Reviews | 4.7 4.7 out of 5 stars (4,805) |
| Full Cure Time | 3 Years |
| Global Trade Identification Number | 00070018114419 |
| Hair Color Permanence | Permanent |
| Hair Type | Normal |
| Item Form | Cream |
| Item model number  | 81584032 |
| Manufacturer | Clairol Professional |
| Manufacturer  | Clairol Professional |
| Manufacturer Part Number | 84836021 |
| Material Features | Permanent |
| Model Number | 81584032 |
| Number of Items | 1 |
| Product Benefits | Standard lightening action, superior gray coverage |
| Product Dimensions  | 2.6 x 2.6 x 8.2 inches; 1.16 Pounds |
| Recommended Uses For Product | salon |
| UPC | 070018114419 |
| UPC  | 070018114419 |
| Unit Count | 473 Milliliters |

## Product Details

- **Brand:** Clairol Professional
- **Color:** Clairol Professional Pure White 30volume Crème Developer, 16 oz.
- **Item Form:** Cream
- **Package Information:** Bottle
- **Product Benefits:** Standard lightening action, superior gray coverage

## Images

![Discover now - Image 1](https://m.media-amazon.com/images/I/51bDF+cFraL.jpg)
![Discover now - Image 2](https://m.media-amazon.com/images/I/71XQen1PGtL.jpg)
![Discover now - Image 3](https://m.media-amazon.com/images/I/71y14-LaxGL.jpg)
![Discover now - Image 4](https://m.media-amazon.com/images/I/91ctd8+ugjL.jpg)
![Discover now - Image 5](https://m.media-amazon.com/images/I/61yaaj8i4JL.jpg)

## Available Options

This product comes in different **Size** options.

## Questions & Answers

**Q: Can i use this with the wella color charm t18 toner?**
A: Yes. I use two parts developer to one part toner.

**Q: Can you use it by itself?**
A: Thank you for contacting Clairol Professional! You should not use this product by itself. You can mix this product with any Clairol Professional Hair Color or lightener.

**Q: i have a few white hairs that i like to selectively dye black, which developer should i use for this?**
A: Thank you for reaching out to Clairol and asking this product question.

Taking white hair to black is a little more complicated than choosing the correct developer. When you go2 levels darker you need to fill the hair before color application as the missing pigments from the hair need to be replaced on white hair before going from a level 10 to a level 1. This will not be a one step process.

Pro Tip: When covering gray hair for best coverage use 20 volume developer with our Wella permanent hair color.

Please give us a call to assist you with formulating the best products to have you reach your desired end result. Please call our Licensed Stylist's at 1-866-722-4146 we are happy to talk hair color with you anytime.

Have a Beautiful Clairol Hair Day!

**Q: When using this to lighten brunette hair to prepare for fashion colors, what else do i need for this project? Do iNeedToUseFoilOnTheAreasI lighten?**
A: If you want to streak the hair than use the foil

## Customer Reviews

### ⭐⭐⭐⭐⭐ Perfect results
*by C***L on June 10, 2025*

I was genuinely impressed by how well Clairol Professional Pure White performed—it delivered salon-quality results at a fraction of the cost. The creamy, easy-to-mix formula pairs perfectly with powder lighteners, giving smooth, even lift without harsh damage. While salons charge $150–400+ for bleach or highlights (sometimes over $300 per hour), I achieved comparable results at home for under $25. It’s predictable, gentle, and ideal for professional-looking results. With the right prep and aftercare, this developer exceeded my expectations and saved me a small fortune.

### ⭐⭐⭐⭐⭐ Hands down one of the best
*by R***E on December 27, 2025*

Love this developer, doesn't damage hair, but gets the job done.

### ⭐⭐⭐⭐⭐ Works well and didn’t seem to damage hair.
*by L***L on January 23, 2026*

Worked really well on my daughter’s hair. She was able to get it light enough to dye it the nice pink she likes.

## Frequently Bought Together

- Clairol Professional Pure White 30 Volume Hair Developers for Lightening & Gray Coverage
- COLORCHARM Powder Hair Lightener Sachet Up to 7 Levels of Lift Dust Free 1.1 Fl Oz Packaging May Vary
- COLORCHARM Permanent Crème Hair Toner Free of Animal-Derived Ingredients, Parabens Free & Gluten Free 2 oz

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**Shop now:** [https://www.desertcart.co.uk/products/78495786-discover-now](https://www.desertcart.co.uk/products/78495786-discover-now)

---

*Product available on Desertcart Great Britain*
*Store origin: GB*
*Last updated: 2026-04-28*