HOW BRANDS GROW

Interesting concepts outlined in the book. Challenges the traditional way of thinking about what is important to focus on . A good read!

I would like to thanks Prof. Sharp for challenging the theoretical perspectives in marketing ideologies and providing real life empirical evidence for promotion growth of the brand. Very much fascinating and exciting data being put forward, helpful for academician and practitioners.

A book with far reaching consequences for marketing as we know it. I await the emerging markets version.

The book - How Brands Grow, raises a lot of questions. It shakes up our traditional understanding of marketing especially Kotler's theories. Book bust a lot of myths. The author gives enough empirical data to support his claims. I connected with the few concepts like why loyalty program does not work, why price promotion is for retailers and what is the ultimate purpose of advertisement. I could not digest the notion that STP does not work, but got convinced the way he explained. Finally, he sums up by saying that it's only the mental and physical availability that make the brand easier to buy for more people, in more situations and the brand grows. No matter you subscribe to his thoughts or not, reading the book will force you to think about marketing in a slightly different way. It will create a new memory structure for marketing. A must-read for any marketers.

Being a marketing professional with a decade of experience in marketing, who also has his bachelors and masters in marketing, I can assure you that this book will let you explore the new dimensions of marketing!

This book challenges and comfortably demolishes a lot of marketing theory about which actions marketers can make brands grow. At the same time, while it's fairly wide in scope (it goes way beyond just communications), it's not comprehensive. And that's fair too. No one book can be. So here's what not to expect: It won't give you a silver bullet for brand growth. It won't explain every market dynamic. It doesn't claim it's easy to grow brands.

Amazing book. A must read for all marketers. It busts most of the common knowledge that marketers share with not just examples but solid data and research.

I thought I would learn something from years of research that has been done on this book. Yet again, it proved another fact in marketing- higher the price, the feeling that you want to own the product and that the benefits are higher, however if the experience isn't positive...then it results in post purchase dissonance. Utterly disappointed! For marketeers, the book states direct facts that are obvious in any way....so it's not like I need to spend so much to learn nothing! Expected alot more , the book has under delivered!