--- product_id: 7594407 title: "Prime Magic Face Primer - Clear Makeup Base Priming Formula For Flawless Skin - Vegan Makeup" brand: "w7" price: "£5.40" currency: GBP in_stock: true reviews_count: 13 category: "W7" url: https://www.desertcart.co.uk/products/7594407-prime-magic-face-primer-clear-makeup-base-priming-formula-flawless store_origin: GB region: United Kingdom --- # 100% cruelty-free vegan Lightweight, clear formula Pore-minimizing blur tech Prime Magic Face Primer - Clear Makeup Base Priming Formula For Flawless Skin - Vegan Makeup **Brand:** w7 **Price:** £5.40 **Availability:** ✅ In Stock ## Summary > ✨ Unlock your flawless glow with cruelty-free confidence! ## Quick Answers - **What is this?** Prime Magic Face Primer - Clear Makeup Base Priming Formula For Flawless Skin - Vegan Makeup by w7 - **How much does it cost?** £5.40 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.co.uk](https://www.desertcart.co.uk/products/7594407-prime-magic-face-primer-clear-makeup-base-priming-formula-flawless) ## Best For - w7 enthusiasts ## Why This Product - Trusted w7 brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Flawless Pore Blur:** Minimizes pores & imperfections for a smooth canvas - • **Ethical Beauty Choice:** Vegan & cruelty-free for conscious glam - • **Makeup Longevity Boost:** Extends wear time, reducing smudging & fine lines - • **Weightless Shine Control:** Clear, breathable formula keeps skin matte & fresh all day - • **Professional London Design:** Trusted quality crafted for sensitive skin & all ages ## Overview W7 Prime Magic Face Primer is a vegan, cruelty-free makeup base designed in London to minimize pores and imperfections with a lightweight, clear formula. It creates a smooth, shine-free surface that extends makeup wear and reduces fine lines, suitable for all skin types including sensitive skin. ## Description desertcart.com : W7 Prime Magic Face Primer - Clear Makeup Base Priming Formula For Flawless Skin - Vegan Makeup : Foundation Primers : Beauty & Personal Care Review: As good as smashbox - This stuff is just as good as the expensive brands. The ingredients make my skin a clear, smooth canvas and grabs and holds on the my foundation. I will be only ordering this from now on. No more smashbox Review: Amazing product that really works! - The three times I have used this with my good quality makeup, my makeup has not budged. After hosting a 7 hour event (8 hours from the time I put my makeup on and then sprayed this fixer), I looked in the mirror and was shocked to see that my makeup looked fresh. It pretty much looked exactly the way it did 8 hours earlier, no joke. I’m very pleased with this product and highly recommend it. I don’t wear makeup a lot, but when I do, I think it’s important to use a product like this to keep the makeup from smudging and running. This spray is a good one at a reasonable price. If you’re a make up enthusiast, don’t hesitate. Get it! ## Features - PORE MINIMIZING - Our blurring primer glides over skin, minimizing pores, blemishes and imperfections. Creating an even-looking smooth skin surface for makeup - MAKEUP PRIMER - A clear, light formula that easily blends for a naturally beautiful, shine-free complexion. Making makeup easy to apply, stay in place and look great for longer, reducing fine lines - HOW & WHEN TO USE - Apply after moisturizer, before your foundation or base. Use a pea sized amount, gently working into your skin with your fingertips until it covers your face evenly. Then buff your foundation on top - PROFESSIONAL QUALITY - W7 Cosmetics are designed in London by professionals. All our products are safe on sensitive skin. Ideal for women and teens of all ages & anyone who loves high quality cosmetics - CRUELTY FREE - W7 products are 100% cruelty free. None of our products are tested on animals ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B009H0OH08 | | ASIN | B009H0OH08 | | Best Sellers Rank | #14,214 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #67 in Foundation Primers | | Brand Name | W7 | | Container Type | Jar | | Coverage | Face Primer, Pore Minimizing | | Customer Reviews | 4.5 4.5 out of 5 stars (7,488) | | Finish Types | Dewy | | Global Trade Identification Number | 05060083169488 | | Is Discontinued By Manufacturer | No | | Item Dimensions | 1.25 x 0.75 x 4.2 inches | | Item Form | Cream | | Item Volume | 1.01 Fluid Ounces | | Item Weight | 0.04 Grams | | Item model number | W7-169488 | | Manufacturer | PerfumeWorldWide, Inc. Drop Ship | | Manufacturer | PerfumeWorldWide, Inc. Drop Ship | | Manufacturer Part Number | W7-169488 | | Material Features | Organic, Vegan | | Material Type Free | Animal-derived materials | | Model Number | W7-169488 | | Number of Items | 1 | | Product Benefits | Fine Line Treatment | | Skin Tone | All | | Skin Type | All,Sensitive Skin | | Specialty | Vegan | | UPC | 639112887966 785217384449 639112888420 778714441111 787734455701 783327036968 784755029881 793379152318 | | UPC | 639112887966 785217384449 639112888420 778714441111 787734455701 783327036968 784755029881 793379152318 | | Unit Count | 1.01 Fluid Ounces | ## Product Details - **Brand:** W7 - **Item Form:** Cream - **Package Information:** Jar - **Product Benefits:** Fine Line Treatment - **Skin Type:** All,Sensitive Skin ## Images ![Prime Magic Face Primer - Clear Makeup Base Priming Formula For Flawless Skin - Vegan Makeup - Image 1](https://m.media-amazon.com/images/I/61ozzMi8atL.jpg) ## Available Options This product comes in different **Color, Size** options. ## Questions & Answers **Q: Worth the price on a scale 1-10? Durability 1-10? (1 being terrible, 10 being amazing)** A: 1. Not worth buying it. Regret it. **Q: Does this make your face oily?** A: I haven't had any issue with the product making my face oily. **Q: Does t make your face cakey ?** A: It does if you apply too much. A little bit goes a long way when it comes to this product. I personally use Rimmel Stay Matte Mousse foundation with this and it works pretty well **Q: Is this made in China? I hope not.** A: This brand W7 is made in London UK. Not made from China. ## Customer Reviews ### ⭐⭐⭐⭐⭐ As good as smashbox *by W***L on April 7, 2026* This stuff is just as good as the expensive brands. The ingredients make my skin a clear, smooth canvas and grabs and holds on the my foundation. I will be only ordering this from now on. No more smashbox ### ⭐⭐⭐⭐⭐ Amazing product that really works! *by S***A on September 26, 2025* The three times I have used this with my good quality makeup, my makeup has not budged. After hosting a 7 hour event (8 hours from the time I put my makeup on and then sprayed this fixer), I looked in the mirror and was shocked to see that my makeup looked fresh. It pretty much looked exactly the way it did 8 hours earlier, no joke. I’m very pleased with this product and highly recommend it. I don’t wear makeup a lot, but when I do, I think it’s important to use a product like this to keep the makeup from smudging and running. This spray is a good one at a reasonable price. If you’re a make up enthusiast, don’t hesitate. Get it! ### ⭐⭐⭐⭐⭐ Great primer!! *by I***R on February 28, 2026* Ibhave bought Elf pink primer before and it made my skin so smooth feeling. Thought I would try this as its more wallet friendly. It's amazing. I put some on my cheek when I got it this morning. It feels so smooth. Im impressed something so inexpensive actually works! ## Frequently Bought Together - W7 Prime Magic Face Primer - Clear Makeup Base Priming Formula For Flawless Skin - Vegan Makeup - essence | Lash Princess False Lash Effect Mascara | Volumizing & Lengthening | Cruelty Free & Paraben Free - wet n wild MegaSlicks Lip Gloss, Ultra-Glossy, Vitamin-E Enriched, Ultra-Gloss High Shine Moisturizing, Cruelty-Free & Vegan - Rasp-berry Voice --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.co.uk/products/7594407-prime-magic-face-primer-clear-makeup-base-priming-formula-flawless](https://www.desertcart.co.uk/products/7594407-prime-magic-face-primer-clear-makeup-base-priming-formula-flawless) --- *Product available on Desertcart United Kingdom* *Store origin: GB* *Last updated: 2026-05-18*