--- product_id: 7453680 title: "COLOR WOW Root Cover Up – Instant Grey Coverage and Highlight Touch-Up | Water and Sweat Resistant | No mess Award-Winning Formula" brand: "color wow" price: "£38.08" currency: GBP in_stock: true reviews_count: 13 url: https://www.desertcart.co.uk/products/7453680-color-wow-root-cover-up-instant-grey-coverage-and-highlight store_origin: GB region: United Kingdom --- # Cruelty-free & natural Water & sweat resistant Instant root coverage COLOR WOW Root Cover Up – Instant Grey Coverage and Highlight Touch-Up | Water and Sweat Resistant | No mess Award-Winning Formula **Brand:** color wow **Price:** £38.08 **Availability:** ✅ In Stock ## Summary > ✨ Root coverage that works as hard as you do! ## Quick Answers - **What is this?** COLOR WOW Root Cover Up – Instant Grey Coverage and Highlight Touch-Up | Water and Sweat Resistant | No mess Award-Winning Formula by color wow - **How much does it cost?** £38.08 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.co.uk](https://www.desertcart.co.uk/products/7453680-color-wow-root-cover-up-instant-grey-coverage-and-highlight) ## Best For - color wow enthusiasts ## Why This Product - Trusted color wow brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **All-Day Confidence:** Water and sweat resistant formula keeps you flawless from AM meetings to PM workouts. - • **Gentle & Ethical Beauty:** No dyes, peroxide, waxes, or PPDs—100% cruelty-free and paraben-free for peace of mind. - • **Long-Lasting & Economical:** One compact lasts years with just a few swipes, making it your go-to root touch-up essential. - • **Instantly Erase Grey Roots:** Camouflage regrowth in seconds without harsh chemicals or mess. - • **Natural, Multi-Dimensional Finish:** Reflective mineral powder creates thicker, fuller-looking hair with zero cakey residue. ## Overview COLOR WOW Root Cover Up is an award-winning, water and sweat resistant powder that instantly conceals grey roots and sparse areas without dyes or peroxide. Its cruelty-free, paraben-free formula uses reflective minerals to create a natural, multi-dimensional look that lasts until shampooed out. Perfect for busy professionals seeking a quick, mess-free solution to maintain flawless hair between salon visits. ## Description Xtra Large Bombshell Volumizer NEW! Curl Wow Shampoo + Conditioners Non-drying volumizing tech Weightless, frothy foam for big, bouncy, bombshell volume. Revolutionary Naked Technology Expose the beauty of your natural curls. The Ultimate Dream Clean Duo 100% clean shampoo + weightless hydration for ultra clean, healthy-looking hair. Best For Fine, thin, limp hair. Safe for color-treated hair + extensions. Best For Curly and Coily Hair (Type 3a - 4b curls). Best For All hair types. Safe for color-treated hair + extensions. Key Ingredients No alcohol, salt or crispy resins. Fortified with strand-strengthening bamboo. Key Ingredients Powerful hydrators plus crunch-free stylers that feel like nothing on the hair. Key Ingredients Sulfate-free, no residues Nourishing argan + avocado oils. Benefits Long-lasting volume plus super healthy hair quality. Non-drying, non-dulling. Benefits Bundled, bouncy, juicy curls with no weight, greasy feel, crunch or rigid cast. Benefits Buildup-free sudsing, anti-color fade, non-greasy + go longer between wash days. ## Features - Camouflage roots and regrowth instantly without dyes or peroxide. No waxes, no PPD’s + cruelty-free. - Temporary color stays until shampoo’d out (you can swim in it!) - Fill in thin spots and disguise exposed scalp to create the look of thicker, fuller hair - Reflective mineral powder for a multi-dimensional, natural look ## Technical Specifications | Specification | Value | |---------------|-------| | Asin | B00N514J1M | | Best Sellers Rank | #6 in Hair Mascaras & Root Touch Ups | | Department | Unisex Adult | | Is Discontinued By Manufacturer | No | | Item Model Number | CW541 | | Language | Italian | | Manufacturer | AmazonUs/FEDM1 | | Manufacturer Recommended Age | 0 months and up | | Product Dimensions | 4.9 x 2.13 x 0.55 inches; 0.07 ounces | ## Product Details - **Brand:** COLOR WOW - **Color:** Blonde - **Item Form:** Powder - **Package Information:** Box - **Product Benefits:** Instantly cover grey and dark roots, extend highlights, perfect hairlines and fill in gaps. ## Images ![COLOR WOW Root Cover Up – Instant Grey Coverage and Highlight Touch-Up | Water and Sweat Resistant | No mess Award-Winning Formula - Image 1](https://m.media-amazon.com/images/I/71jW86m3gEL.jpg) ![COLOR WOW Root Cover Up – Instant Grey Coverage and Highlight Touch-Up | Water and Sweat Resistant | No mess Award-Winning Formula - Image 2](https://m.media-amazon.com/images/I/61PD+Dwm-+L.jpg) ![COLOR WOW Root Cover Up – Instant Grey Coverage and Highlight Touch-Up | Water and Sweat Resistant | No mess Award-Winning Formula - Image 3](https://m.media-amazon.com/images/I/815uQ5fwcjL.jpg) ![COLOR WOW Root Cover Up – Instant Grey Coverage and Highlight Touch-Up | Water and Sweat Resistant | No mess Award-Winning Formula - Image 4](https://m.media-amazon.com/images/I/61vx0lbZfML.jpg) ![COLOR WOW Root Cover Up – Instant Grey Coverage and Highlight Touch-Up | Water and Sweat Resistant | No mess Award-Winning Formula - Image 5](https://m.media-amazon.com/images/I/61DesN0qDRL.jpg) ## Available Options This product comes in different **Color** options. ## Questions & Answers **Q: Hi! I want to know haw long does it last one box if you use it ones a week? Tanks** A: I have had my Color Wow Root Cover Up since May, 2014 and use it frequently, maybe once a week, and still have a majority of it left. I love it. It blends in well with my color and I can wait 3 times as long to apply color to my hair by using it. I highly recommend this product. I'm sure the one compact of powdered color will last me a full year if not longer. **Q: Trying to figure out which to get the medium brown or dark brown? Any suggestions on how to choose?** A: I use this to cover silver / grey roots (80% +) in the front of my head. I color to a dark blonde (level 6-7). I opted to go medium brown rather than dark blonde in this product, assuming the very light roots would lighten up the medium brown Color Wow. It is a great match and so happy with my choice; I have extended my root coloring by 2+ weeks using this product. **Q: What are the ingredients in this product? Has it been evaluated for toxicity by a group like Skin Deep?** A: Hello, Thank you for your message. The ingredients are as follows: synthetic Fluorphlogopite, talc, mica, octyldodecyl steroyl stearate, ethylhexyl, palmitate, zinc stearate, silica, zea mays starch, pentaerythrityl tetraisostearate, aluminum starch octenylsuccinate, kaolin, phenoxyethanol, dimethicone, triethoxycaprylysilane, ci77499, ci 77491. **Q: does this wash out of your hair in the rain? How many uses in the compact?** A: My hair hasn't been rained on. It has been snowed on and it didn't rinse out. It completely washes out during a shampoo. I don't know how many uses in the compact. I would think it varies according to how much outgrowth there is My sister has had hers about 6 months & does not have to reorder yet.She uses it about 3 times a week ## Customer Reviews ### ⭐⭐⭐⭐⭐ Natural looking, Medium Brown, scalp cover and gray roots cover *by on Reviewed in the United States November 22, 2025* I've been using Color Wow to cover gray roots between salon visits as well as filling in sparseness where I could see my pink scalp peeking through at the top/front. It works great for me. I use the Medium Brown color and I think (I hope) it's natural looking and undetectable.I wouldn't say it gives complete coverage to solid gray hair but if you are like me, maybe a mix of some percentage of brown and gray hair, it does a pretty good job of covering. I try to avoid getting it into the part itself. I think it looks more natural to "paint" in strokes going away from the part to cover the hair, rather than wildly spreading it all over the part.Also, try to use a light hand when doing your hairline at your forehead. You don't want a sharp, obvious, unnatural line of demarcation. If you use too much you can wipe away and soften/blur the line with a tissue. A little goes a long way. Don’t feel like you need to keep reapplying it to the brush. Use sparingly.It lasts all day, even multiple days if you aren't washing your hair. It may rub off on your pillow case depending on how much you use and how you sleep (stomach, side or back). I really don't notice it on my pillow case except for once in a while, so I can't say it never happens. One compact lasts a long time for me, like a 2-3 years. It just depends how much and how often you use. I only need to use it a couple days a week.Here's my before pic (upper right) and after pics (lower right) looking down at my center part as well as another after pic looking straight ahead (the larger pic on the left side) to show the filling in of sparseness at hairline (forehead). ### ⭐⭐⭐⭐⭐ Holy Wow! It Works Great! *by on Reviewed in the United States April 11, 2026* This really works! I have red hair with some gold blonde highlights and grey roots, which are currently about a half an inch long or more and I used it in red today for the first time. I've never used a root coverup before and was a little skeptical but it was quick and super easy to apply and covered the grey naturally and without any mess. I'm very happy as my next hair appointment isn't until a few weeks. We'll see if it truly lasts between shampoos but right now I am super thrilled at this easy solution! ### ⭐⭐⭐⭐ Fantastic, with a couple drawbacks *by on Reviewed in the United States June 26, 2015* I'm Jim's wife, not Jim. :) I have a few random grays throughout my dark brown hair, but my main problems are at my temples and one streak in my bangs. Well, it would be a streak, but I won't allow that to happen. Because I don't have a huge problem with the gray, and because, when I do get my hair done I'm only matching my natural color, I don't want to go more often than I need. It feels ridiculous to go and spend all that time and money on color when I just have a couple problem areas. At the same time, I am SO self-conscious about my gray that I can't just leave it alone either! Hence, my decision to try this out.It's been over 2 months since I went to the salon. I purchased this to tide me over until the next trip. Overall, I'm really happy with it! I use the small end to apply the powder to my problem areas. It shade the skin underneath the hair (which I guess is why some people use it to make their thinning hair look fuller) and it also coats the strands with color. It doesn't make the gray hair as dark as the others, but it darkens it enough so that it blends in naturally. I was thrilled!Apparently, it's supposed to last until the next shampooing. I didn't find this to be true at all. I'll apply it in the morning before work, and if I'm heading out at night I might touch it up again. I'll definitely need to apply it again the next morning.An irritating side effect is that the powder gets under my nails and makes me look like a serial gardener. This is probably because I'm habitually running my fingers through my hair. It washed out fairy easily, but it was another thing for me to be self-conscious about! Anyway, my solution was to keep my fingernails painted. :)All in all, four stars! The missing star is due to the fact that it needs reapplication fairly frequently and it sticks under my fingernails. But all in all, I'm thrilled! ## Frequently Bought Together - COLOR WOW Root Cover Up – Instant Grey Coverage and Highlight Touch-Up | Water and Sweat Resistant | No mess Award-Winning Formula - COLOR WOW Dream Clean Duo - 100% clean, sulfate-free COLOR SECURITY SHAMPOO and weightless COLOR SECURITY CONDITIONER| Achieve Super Glossy, Hydrated Hair --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.co.uk/products/7453680-color-wow-root-cover-up-instant-grey-coverage-and-highlight](https://www.desertcart.co.uk/products/7453680-color-wow-root-cover-up-instant-grey-coverage-and-highlight) --- *Product available on Desertcart United Kingdom* *Store origin: GB* *Last updated: 2026-06-11*