--- product_id: 724214141 title: "Google Analytics Demystified: A Hands-On Approach (Second Edition)" price: "£6.62" currency: GBP in_stock: true reviews_count: 8 url: https://www.desertcart.co.uk/products/724214141-google-analytics-demystified-a-hands-on-approach-second-edition store_origin: GB region: Great Britain --- # Google Analytics Demystified: A Hands-On Approach (Second Edition) **Price:** £6.62 **Availability:** ✅ In Stock ## Quick Answers - **What is this?** Google Analytics Demystified: A Hands-On Approach (Second Edition) - **How much does it cost?** £6.62 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.co.uk](https://www.desertcart.co.uk/products/724214141-google-analytics-demystified-a-hands-on-approach-second-edition) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description Buy Google Analytics Demystified: A Hands-On Approach (Second Edition) 2 by Davis, Joel J. (ISBN: 9781514858240) from desertcart's Book Store. Everyday low prices and free delivery on eligible orders. Review: Helpful to those who understand it! - Son in law was thrilled so pleased about that. Couldn't understand a word myself. Review: Disappointing after a brilliant start - Initially I thought this was one of the best self-instruction manuals i'd ever come across, but then the book seemed to diverge from reality - example code that didn't work, syntax that produced errors or negative results, no response from the author at the email address from the book, so now it remains on the shelf, ignored and half unused ## Technical Specifications | Specification | Value | |---------------|-------| | Customer reviews | 4.5 4.5 out of 5 stars (17) | | Dimensions | 17.8 x 3.74 x 25.4 cm | | Edition | 2nd | | ISBN-10 | 151485824X | | ISBN-13 | 978-1514858240 | | Item weight | 1.41 kg | | Language | English | | Print length | 736 pages | | Publication date | 22 July 2015 | | Publisher | CreateSpace Independent Publishing Platform | ## Images ![Google Analytics Demystified: A Hands-On Approach (Second Edition) - Image 1](https://m.media-amazon.com/images/I/71ZGInAtHoL.jpg) ![Google Analytics Demystified: A Hands-On Approach (Second Edition) - Image 2](https://m.media-amazon.com/images/I/81H-IGBUnjL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Helpful to those who understand it! *by M***S on 9 January 2016* Son in law was thrilled so pleased about that. Couldn't understand a word myself. ### ⭐⭐⭐ Disappointing after a brilliant start *by T***R on 3 March 2016* Initially I thought this was one of the best self-instruction manuals i'd ever come across, but then the book seemed to diverge from reality - example code that didn't work, syntax that produced errors or negative results, no response from the author at the email address from the book, so now it remains on the shelf, ignored and half unused ### ⭐⭐⭐⭐⭐ Latest GA Info *by R***R on 30 July 2015* While moving through the first edition of the book I had several questions, which Joel helpfully answered via email. When he mentioned that a new edition of the book was near release, I asked if he could send me an advance copy, which he did. Here are my impressions after reading through the second edition: - everything I said about the strengths of the first edition apply to the second. So, I'm pasting my review of the first edition at the end this review. - the second edition has expanded the content that it covers, all of which has provided additional insights into how to apply Google Analytics to different marketing situations. - the second edition's discussion of procedures and its screen-shots have all been updated to reflect the current state of Google Analytics. - the second edition provides more detailed discussion of how to apply Google Analytics to strategy and decision-making. REVIEW OF FIRST EDITION FOLLOWS I'm so glad that there is finally a book on the market that allows a novice (as well as the more seasoned user) of Google Analytics to be able to understand, learn from, and implement this powerful tool. As a marketer it is important to me to be able to translate theoretical information needs into data collection procedures. This book allows me to do that quickly and efficiently. On the other end of data collection, this book gives me the insights and the confidence to accurately interpret the data. This, then, allows me to ask more, learn more, improve my site, repeat! The flow of the book is great for when I have time to sit down and learn GA. The quizzes and exercises along the way help me assess strong and weak areas and catch me before I 'go live' with some of my implementation ideas. The Table of Contents, however, is great for 'on-the-fly' learning when an immediate need arises for something new or simply to review a current process. This book and author will likely become 'the' source learners and students of GA for many years to come. --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.co.uk/products/724214141-google-analytics-demystified-a-hands-on-approach-second-edition](https://www.desertcart.co.uk/products/724214141-google-analytics-demystified-a-hands-on-approach-second-edition) --- *Product available on Desertcart Great Britain* *Store origin: GB* *Last updated: 2026-04-25*