---
product_id: 71417091
title: "SX740 HS PowerShot Digital Camera - Silver"
brand: "canon"
price: "£710.87"
currency: GBP
in_stock: true
reviews_count: 12
category: "Canon"
url: https://www.desertcart.co.uk/products/71417091-sx740-hs-powershot-digital-camera-silver
store_origin: GB
region: Great Britain
---

# 4K UHD video capture Wi-Fi & Auto Transfer 40x optical zoom SX740 HS PowerShot Digital Camera - Silver

**Brand:** canon
**Price:** £710.87
**Availability:** ✅ In Stock

## Summary

> 📸 Travel Light, Zoom Far, Share Fast — Capture Life Like a Pro!

## Quick Answers

- **What is this?** SX740 HS PowerShot Digital Camera - Silver by canon
- **How much does it cost?** £710.87 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.uk](https://www.desertcart.co.uk/products/71417091-sx740-hs-powershot-digital-camera-silver)

## Best For

- canon enthusiasts

## Why This Product

- Trusted canon brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Zoom into the Moment:** 40x optical zoom lets you capture distant details with stunning clarity—never miss a shot again.
- • **Cinema-Quality Memories:** Record ultra-smooth 4K UHD videos that bring your travels and events to life in breathtaking detail.
- • **Pocket-Sized Powerhouse:** Compact and lightweight design fits effortlessly in your pocket—travel light without compromise.
- • **Pro-Level Photos Made Easy:** 20.3 MP sensor with hybrid autofocus and image stabilization delivers sharp, vibrant images whether you’re a casual snapper or stepping up your game.
- • **Seamless Sharing, Instant Bragging:** Built-in Wi-Fi and Auto Transfer keep your best shots ready to share with your social circle in seconds.

## Overview

The Canon PowerShot SX740 HS is a sleek, silver compact camera featuring a powerful 40x optical zoom lens and a 20.3 MP CMOS sensor. It shoots stunning 4K UHD video and offers hybrid autofocus with optical image stabilization for crisp photos and smooth videos. With built-in Wi-Fi and Auto Transfer, sharing your adventures is effortless. Perfect for millennials who want professional-quality shots in a pocket-sized device, it combines portability with advanced imaging technology to elevate everyday photography.

## Description

Product Description With 40x optical zoom, superfast DIGIC 8 processing and spectacular 4K movie resolution in a pocket-sized body, the powerful PowerShot SX740 HS redefines travelling light. Box Contains Digital Camera PowerShot SX740 HS (SLV) Wrist Strap WS-800 Battery Pack NB-13L Battery Charger CB-2LHE AC Cable (E) User Manual Kit

Review: Fabulous Pictures - In my opinion, this is one of the finest cameras that Canon produce. Finer even than many of their low to mid range DSLRs. This the SX740HS and the 730 I bought for my wife some years ago is just as good. It is well-made and robust, not cheap but worth every penny. The 40 times zoom is spectacular. Mega distance shots look like they are a short distance away with remarkable clarity, focus and colour density, providing the light is good and you can hold the camera steady, The IS helps on full zoom but for best result a tripod or simply standing the camera on a fence post works best. There are a host of options for shooting ranging from full manual operation to a huge selection of auto settings including low light and moving subjects. The movie setting is full HD and wonderfully clear and smooth. Honestly, I got rid of my DSLR for this and don't regret it for a single moment. The results are infinitely better. I just hope that Canon don't retire this model but keep on improving it. Buy this camera and you wont regret it.
Review: Great compact for everyday use. - Love this camera. We have some great local walks in woods and by the river with frequent sightings of various wildlife. I could never get any decent shots on my phone as subjects were too far away and I rarely carried my bridge camera with 30x zoom as it was too bulky for everyday use. I am delighted with the Canon powershot sx740hs as it provides a semi serious camera with a powerful zoom and pops right in my trouser pocket. I read somewhere that the best way to get good photos is to have your camera on you and use it frequently. I am now able to take it every time I go out. I'm impressed by the 40x zoom which even hand held provides decent results due to the image stabilisation. I'm a casual photographer (definitely not pro and a still a good few steps down from decent amateur) but this camera lets me step out of the full auto mode as a starting point. It isn't as versatile as my bridge with regard to settings and can't take filters but it allows me to carry a camera every day which is great. It will be so easy to pack for holidays and hillwalking too, although the lack of weather proofing is a bit of a set back in the hills (I just keep it in a zip lock good bag if rain is forecast and wouldn't have it out to shoot in the wet anyway). Great compact camera for the price. Battery life is okay so far although my bridge camera takes AA batteries which would have been nice as it is easy to carry spared of those. An actual Canon spare battery is a bit too expensive. I've added some shots (most taken at full zoom) none of which I would have got with my phone and as for my bridge, well I'd have probably left that at home 😉🙂.

## Features

- Travel with 40x optical zoom in your pocket
- Capture memories in 4K Ultra High Definition
- Confidently shoot 20. 3 Megapixel photos
- Share and store photos with Wi-Fi and Auto Transfer
- Digital Camera PowerShot SX740 HS (SLV) Wrist Strap WS-800 Battery Pack NB-13L Battery Charger CB-2LHE AC Cable (E) User Manual Kit

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B07G33LZ77 |
| Age Range Description | All Ages |
| Aperture modes | Automatic |
| Are Batteries Included? | Yes |
| Aspect Ratio | 3:2 |
| Auto Focus Technology | Hybrid |
| Autofocus | Yes |
| Autofocus Points | 9 |
| Best Sellers Rank | 1,578 in Electronics & Photo ( See Top 100 in Electronics & Photo ) 16 in All-in-One Digital Cameras |
| Bit Depth | 24 Bit |
| Box Contents | Camera Body & Accessories |
| Brand Name | Canon |
| Camera Flash Type | Built-In |
| Camera Lens | This digital camera features a 40x optical zoom lens, providing a focal length range of 24mm - 960mm, making it ideal for capturing various subjects, from wide-angle landscapes to distant subjects. |
| Colour | Silver |
| Compatible Devices | Devices with Wi-Fi and Bluetooth capabilities, including smartphones, computers, and other accessories that support 4K video playback. |
| Compatible Flash Memory Type | SDHC |
| Compatible Mountings | Fixed Lens |
| Continuous Shooting Speed | 10 |
| Crop Mode | 3:2 |
| Customer Reviews | 4.2 4.2 out of 5 stars (506) |
| Digital Scene Transition | false |
| Digital Zoom | 4 x |
| Digital-Still | Yes |
| Display Fixture Type | Tilting |
| Display Maximum Resolution | 3072 x 1024 |
| Display Type | LCD |
| Dots Per Screen | 189 |
| Effective Still Resolution | 20.3 MP |
| Expanded ISO Minimum | 50 |
| Exposure Control | Automatic |
| File Format | JPEG, MP4 |
| Flash Memory Bus Interface Type | UHS-I |
| Flash Memory Speed Class | Classe 3 |
| Flash Memory Type | SDHC |
| Flash Memory UHS Speed Class | 3 |
| Flash Memory Video Speed Class | V30 |
| Flash Modes Description | Auto, on, off |
| Flash Sync Speed | 1/3200 |
| Focus Features | Autofocus |
| Focus Mode | Automatic AF (AF-A) |
| Focus Type | Auto Focus |
| Form Factor | Compact |
| Global Trade Identification Number | 08714574657714 |
| Hardware Interface | Bluetooth |
| Has Color Screen | Yes |
| Image Capture Type | Stills & Video |
| Image Stabilization Type | Optical |
| Item Type Name | Compact Camera |
| Item Weight | 0.3 Kilograms |
| JPEG Quality Level | Fine |
| Lens Construction | [INF] 5 elements in 4 groups |
| Lens Type | 4.3 – 172.0 mm |
| Manufacturer | Canon (UK) Ltd |
| Manufacturer Part Number | SX740 HS |
| Maximum Aperture | 3.3 Millimetres |
| Maximum Display Resolution | 20.3 MP |
| Maximum Focal Length | 172 |
| Maximum Image Size | 20.3 MP |
| Maximum Shutter Speed | 15 Seconds |
| Memory Storage Capacity | 32 GB |
| Metering Methods | Evaluative |
| Minimum Focal Length | 4.3 |
| Minimum Shutter Speed | 1/3200 - 15 Seconds |
| Model Name | PowerShot SX740 |
| Model Number | SX740 HS |
| Model Series | SX740 |
| Movie Mode | Yes |
| Network Connectivity Technology | Wi-Fi |
| Night vision | No |
| Number of Diaphragm Blades | 4 |
| Optical Zoom | 40 x |
| Photo Sensor Size | 1/2.3-inch |
| Product Features | 4K Ultra High Definition video recording and 40x optical zoom |
| Product Warranty | 2 year manufacturer warranty |
| Real Angle Of View | 80.9 Degrees |
| Rear Webcam Resolution | 20.3 MP |
| Remote Included | No |
| Screen Size | 3 Inches |
| Self Timer | 10, 2 |
| Sensor Type | CMOS |
| Series Number | 740 |
| Shooting Modes | Manual |
| Skill Level | Professional |
| Specific Uses For Product | Photography |
| Supported Image Format | MP4 |
| Total Still Resolution | 20.3 MP |
| Total USB Ports | 1 |
| Touch Screen Type | Capacitive |
| Unit Count | 1.0 Count |
| Video Capture Format | MP4 |
| Video Capture Resolution | 2160p |
| Video Output | HDMI |
| Viewfinder Type | Electronic |
| White Balance Settings | Auto |
| Wireless Technology Type | Bluetooth |
| Write Speed | High |
| Zoom | Optical Zoom |

## Product Details

- **Aspect ratio:** 3:2
- **Compatible mountings:** Fixed Lens
- **Expanded ISO minimum:** 50
- **Image stabilisation:** Optical
- **Maximum aperture:** 3.3 Millimetres
- **Maximum focal length:** 172
- **Metering description:** Evaluative
- **Optical zoom:** 40 x
- **Photo sensor technology:** CMOS
- **Supported file format:** JPEG, MP4

## Images

![SX740 HS PowerShot Digital Camera - Silver - Image 1](https://m.media-amazon.com/images/I/61coV46OzML.jpg)

## Available Options

This product comes in different **Color, Style** options.

## Questions & Answers

**Q: I'm very keen on this camera but i'm so used to raws i can't imagine editing without them.  how have photographers got on with jpegs?**
A: I use this camera for travel adventure holidays where I have very limited luggage. The jpegs are good 
I made the compromise for the  x40 zoom and the convenience and adaptability of this camera.

**Q: Can anyone with this camera recommend a good case for it please? Thank you**
A: Kinokoo make one specifically for this camera - very sturdy and semi-fitted(on Amazon).

**Q: Can you use an external microphone with this camera?**
A: There doesn't appear to be a suitable connection for an external microphone.

**Q: Is the auto focus good, particular when zooming in?  current camera is a canon powershot sx210 and some of my landscape shots aren't quite in focus.**
A: If you see my review, this is not a good camera.   I returned it because it is not a patch on the G7X I already had.  It looks cool but the best thing about it is the Canon badge.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Fabulous Pictures
*by M***K on 25 August 2024*

In my opinion, this is one of the finest cameras that Canon produce. Finer even than many of their low to mid range DSLRs. This the SX740HS and the 730 I bought for my wife some years ago is just as good. It is well-made and robust, not cheap but worth every penny. The 40 times zoom is spectacular. Mega distance shots look like they are a short distance away with remarkable clarity, focus and colour density, providing the light is good and you can hold the camera steady, The IS helps on full zoom but for best result a tripod or simply standing the camera on a fence post works best. There are a host of options for shooting ranging from full manual operation to a huge selection of auto settings including low light and moving subjects. The movie setting is full HD and wonderfully clear and smooth. Honestly, I got rid of my DSLR for this and don't regret it for a single moment. The results are infinitely better. I just hope that Canon don't retire this model but keep on improving it. Buy this camera and you wont regret it.

### ⭐⭐⭐⭐⭐ Great compact for everyday use.
*by P***S on 31 March 2021*

Love this camera. We have some great local walks in woods and by the river with frequent sightings of various wildlife. I could never get any decent shots on my phone as subjects were too far away and I rarely carried my bridge camera with 30x zoom as it was too bulky for everyday use. I am delighted with the Canon powershot sx740hs as it provides a semi serious camera with a powerful zoom and pops right in my trouser pocket. I read somewhere that the best way to get good photos is to have your camera on you and use it frequently. I am now able to take it every time I go out. I'm impressed by the 40x zoom which even hand held provides decent results due to the image stabilisation. I'm a casual photographer (definitely not pro and a still a good few steps down from decent amateur) but this camera lets me step out of the full auto mode as a starting point. It isn't as versatile as my bridge with regard to settings and can't take filters but it allows me to carry a camera every day which is great. It will be so easy to pack for holidays and hillwalking too, although the lack of weather proofing is a bit of a set back in the hills (I just keep it in a zip lock good bag if rain is forecast and wouldn't have it out to shoot in the wet anyway). Great compact camera for the price. Battery life is okay so far although my bridge camera takes AA batteries which would have been nice as it is easy to carry spared of those. An actual Canon spare battery is a bit too expensive. I've added some shots (most taken at full zoom) none of which I would have got with my phone and as for my bridge, well I'd have probably left that at home 😉🙂.

### ⭐⭐⭐⭐ Great but...
*by P***. on 11 September 2025*

The camera is great with a fantastic zoom range. Disappointed that it is supplied only with a European 2 pin plug for the charger. This necessitated buying an adapter for a UK 3 pin.

## Frequently Bought Together

- Canon SX740 HS PowerShot Digital Camera - Silver
- SanDisk 128GB Extreme PRO SDXC card, SD Card, V30 Memory Card, 4K UHD, up to 200 MB/s, SanDisk QuickFlow Technology, RescuePro Deluxe Data Recovery Software, UHS-I, Class 10, U3, V30
- kinokoo brown Camera bag for Canon PowerShot SX720 PU Leather Material and Complimentary Shoulder strap included

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*Product available on Desertcart Great Britain*
*Store origin: GB*
*Last updated: 2026-04-23*