--- product_id: 69688043 title: "Data in Digital Advertising: Understand the Data Landscape and Design a Winning Strategy" price: "£29.06" currency: GBP in_stock: true reviews_count: 4 url: https://www.desertcart.co.uk/products/69688043-data-in-digital-advertising-understand-the-data-landscape-and-design store_origin: GB region: United Kingdom --- # Data in Digital Advertising: Understand the Data Landscape and Design a Winning Strategy **Price:** £29.06 **Availability:** ✅ In Stock ## Quick Answers - **What is this?** Data in Digital Advertising: Understand the Data Landscape and Design a Winning Strategy - **How much does it cost?** £29.06 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.co.uk](https://www.desertcart.co.uk/products/69688043-data-in-digital-advertising-understand-the-data-landscape-and-design) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description From the author of "Introduction to Programmatic Advertising." This book is your ultimate guide to the advertising data landscape. It covers everything from basic concepts all the way to developing a successful data strategy. You will learn where advertising data comes from and how it flows around the ecosystem. It will help you understand what data is available for targeting from third-party vendors, as well as standalone advertising platforms such as Facebook, Google, or desertcart. Data Management Platforms (DMPs) are explored in depth, with detailed profiles of the most popular providers. All of this is set into context of key privacy regulations, including General Data Protection Regulation (GDPR). The final chapter gives you a blueprint for designing your own successful data strategy. Review: Good choice! - I enjoyed the whole thinking process behind the data and how they should be processed in digital world! Review: A must read for old-school marketers - I am a marketing professor in 40s teaching in a college at Virginia, USA. While reading this, I had to admit myself that my knowledge and experience was not successfully catching up all the recent developments of marketing technologies and data. This is an amazing book that helps to organize the scattered information about the latest scene of data-driven marketing. A great benefit of reading this is to gain confidence to expand your marketing project into the next level. I am so grateful to Mr. Kosorin, and, if he is available sometimem, I definitely like to invite him to speak in my class. ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | 1,144,511 in Books ( See Top 100 in Books ) 995 in E-Commerce (Books) 1,116 in Advertising (Books) 1,120 in E-Commerce Web Marketing | | Customer Reviews | 4.4 out of 5 stars 56 Reviews | ## Images ![Data in Digital Advertising: Understand the Data Landscape and Design a Winning Strategy - Image 1](https://m.media-amazon.com/images/I/61o5iMNYjJL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Good choice! *by P***Y on 13 March 2023* I enjoyed the whole thinking process behind the data and how they should be processed in digital world! ### ⭐⭐⭐⭐⭐ A must read for old-school marketers *by D***M on 27 September 2020* I am a marketing professor in 40s teaching in a college at Virginia, USA. While reading this, I had to admit myself that my knowledge and experience was not successfully catching up all the recent developments of marketing technologies and data. This is an amazing book that helps to organize the scattered information about the latest scene of data-driven marketing. A great benefit of reading this is to gain confidence to expand your marketing project into the next level. I am so grateful to Mr. Kosorin, and, if he is available sometimem, I definitely like to invite him to speak in my class. ### ⭐⭐⭐⭐⭐ Extremely well researched deep dive into ad data and technology *by C***S on 19 March 2018* If you're trying to understand what digital advertising is about - before it's too late - this book is the best place to start. It's the wild west out there right now so early movers will get a high premium when they do it well. It's an easy read, even through topics like GDPR, and especially the fourth and sixth chapters save days worth of research when you’re already forming a data strategy and looking for a data or DMP vendor. Highly recommended! ## Frequently Bought Together - Data in Digital Advertising: Understand the Data Landscape and Design a Winning Strategy - Introduction to Programmatic Advertising - Ad Serving Technology: Understand the marketing revelation that commercialized the Internet --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.co.uk/products/69688043-data-in-digital-advertising-understand-the-data-landscape-and-design](https://www.desertcart.co.uk/products/69688043-data-in-digital-advertising-understand-the-data-landscape-and-design) --- *Product available on Desertcart United Kingdom* *Store origin: GB* *Last updated: 2026-08-22*