--- product_id: 679185386 title: "e.l.f. Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Liquid Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 25 Light Neutral" brand: "e.l.f." price: "£15.20" currency: GBP in_stock: true reviews_count: 8 category: "E.L.F." url: https://www.desertcart.co.uk/products/679185386-e-l-f-soft-glam-foundation-medium-coverage-long-lasting store_origin: GB region: Great Britain --- # 12+ hour long-lasting wear 100% Vegan & Cruelty-Free 1% Hydrating Hibiscus Complex e.l.f. Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Liquid Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 25 Light Neutral **Brand:** e.l.f. **Price:** £15.20 **Availability:** ✅ In Stock ## Summary > ✨ Glow Boldly, Feel Beautiful 🌿 ## Quick Answers - **What is this?** e.l.f. Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Liquid Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 25 Light Neutral by e.l.f. - **How much does it cost?** £15.20 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.co.uk](https://www.desertcart.co.uk/products/679185386-e-l-f-soft-glam-foundation-medium-coverage-long-lasting) ## Best For - e.l.f. enthusiasts ## Why This Product - Trusted e.l.f. brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Ethical Beauty Statement:** Join the movement with a cruelty-free, vegan formula that aligns with your values and elevates your beauty routine. - • **Effortless All-Day Radiance:** Stay flawless from morning meetings to after-hours with a foundation that lasts 12+ hours without fading or caking. - • **Skin-Loving Hydration Boost:** Infused with hydrating hibiscus and fruit extracts, it nourishes your skin while keeping pores clear and breathable. - • **Customizable Medium Coverage:** Build your perfect look—whether it’s a natural glow or polished glam—with smooth, satin finish that adapts to your vibe. - • **Universal Skin Compatibility:** Formulated to suit dry, oily, and combination skin types, so you never have to compromise on comfort or style. ## Overview The e.l.f. Soft Glam Foundation offers medium, buildable coverage with a smooth satin finish that lasts over 12 hours. Infused with a hydrating hibiscus complex and fruit extracts, it provides breathable, non-cakey wear suitable for all skin types. This 30g liquid foundation is 100% vegan and cruelty-free, making it a conscious choice for everyday glam. ## Description Product Description Review: Like - Really nice foundation Review: Dewy glass skin finish - Amazing product ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B0D3JFKVX1 | | Additional Features | Antioxidant, Breathable, Long Lasting | | Age Range Description | Adult | | Best Sellers Rank | #16,899 in Beauty ( See Top 100 in Beauty ) #151 in Foundation | | Brand | e.l.f. | | Colour | 25 Light Neutral | | Container Type | Tube | | Country of Origin | USA | | Coverage | Medium | | Customer Reviews | 4.4 out of 5 stars 10,247 Reviews | | Finish | Satin | | Global Trade Identification Number | 00609332849464 | | Item Dimensions | 15.1 x 5.7 x 1.3 Centimeters | | Item Form | Liquid | | Item Weight | 41 g | | Manufacturer | E.L.F. Beauty, Inc. 570 10Th Street, Oakland, Ca 94607., e.l.f. Cosmetics | | Manufacturer Contact Information | E.L.F. Beauty, Inc. 570 10Th Street, Oakland, Ca 94607. | | Manufacturer Part Number | 84946 | | Material Type Free | Paraben Free, Phthalate Free, Sulfate Free | | Model Number | 84946 | | Number of Items | 1 | | Package Information | Tube | | Package Type Name | Bottle | | Packer Contact Information | e.l.f. Cosmetics. E.L.F. Beauty, Inc. 570 10Th Street, Oakland, Ca 94607 | | Product Benefits | Long-lasting, buildable coverage with hydrating benefits | | Recommended Uses For Product | 'evening out skin tone', 'buildable coverage', 'minimizing the appearance of fine lines and wrinkles' Recommended Uses For Product 'evening out skin tone', 'buildable coverage', 'minimizing the appearance of fine lines and wrinkles' See more | | Skin Tone | All | | Skin Type | All | | Specialty | Hydrating, Satin Finish | | UPC | 609332849464 | | Unit Count | 30.0 Grams | ## Product Details - **Age Range (Description):** Adult - **Brand:** e.l.f. - **Colour:** 25 Light Neutral - **Item Form:** Liquid - **Material Type Free:** Paraben Free, Phthalate Free, Sulfate Free - **Package Information:** Tube - **Product Benefits:** Long-lasting, buildable coverage with hydrating benefits - **Skin Tone:** All - **Skin Type:** All ## Images ![e.l.f. Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Liquid Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 25 Light Neutral - Image 1](https://m.media-amazon.com/images/I/61mmAa7rIdL.jpg) ## Available Options This product comes in different **Color** options. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Like *by S***A on 26 December 2025* Really nice foundation ### ⭐⭐⭐⭐⭐ Dewy glass skin finish *by R***N on 24 November 2025* Amazing product ### ⭐⭐⭐⭐ Good for sensitive skin *by R***L on 31 October 2025* Nice product. Medium coverage. Good for sensitive skin. Nice texture also. It's worth it to buy ## Frequently Bought Together - e.l.f. Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 25 Light Neutral - e.l.f. Hydrating Camo Concealer, Covers Blemishes & Under-Eye Circles, Full-Coverage & Delivers A Satin Finish, Vegan & Cruelty-Free, Light Sand - e.l.f. Halo Glow Soft Focus Setting Powder, Silky Setting Powder For Creating Soft Glow Without Shine, Smooths Pores & Lines, Medium --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.co.uk/products/679185386-e-l-f-soft-glam-foundation-medium-coverage-long-lasting](https://www.desertcart.co.uk/products/679185386-e-l-f-soft-glam-foundation-medium-coverage-long-lasting) --- *Product available on Desertcart Great Britain* *Store origin: GB* *Last updated: 2026-05-02*