--- product_id: 668772952 title: "Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 40 Tan Warm" brand: "e.l.f." price: "£13.38" currency: GBP in_stock: true reviews_count: 13 category: "E.L.F." url: https://www.desertcart.co.uk/products/668772952-soft-glam-foundation-medium-coverage-long-lasting-and-buildable-foundation store_origin: GB region: United Kingdom --- # 12+ hrs long-lasting wear 100% Vegan & Cruelty-Free 1% Hydrating Hibiscus Complex Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 40 Tan Warm **Brand:** e.l.f. **Price:** £13.38 **Availability:** ✅ In Stock ## Summary > ✨ Glow like you mean it — flawless, fresh, and fearless! ## Quick Answers - **What is this?** Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 40 Tan Warm by e.l.f. - **How much does it cost?** £13.38 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.co.uk](https://www.desertcart.co.uk/products/668772952-soft-glam-foundation-medium-coverage-long-lasting-and-buildable-foundation) ## Best For - e.l.f. enthusiasts ## Why This Product - Trusted e.l.f. brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Effortless All-Day Radiance:** Enjoy a smooth satin finish that lasts from morning meetings to after-hours events. - • **Skin-Loving Hydration Boost:** Infused with hydrating hibiscus and fruit extracts to keep your skin fresh and glowing. - • **Customizable Medium Coverage:** Build your perfect look with a breathable formula that never feels heavy or cakey. - • **Universal Skin Compatibility:** Formulated for dry, oily, and combination skin types—because your skin deserves versatility. - • **Ethical Beauty, No Compromises:** 100% vegan, cruelty-free, and free from parabens and sulfates—beauty with a conscience. ## Overview e.l.f. Soft Glam Foundation in 40 Tan Warm offers medium, buildable coverage with a breathable, hydrating formula enriched with hibiscus and fruit extracts. Designed for all skin types, it delivers a long-lasting satin finish without caking or heaviness. This vegan and cruelty-free foundation is free from parabens, phthalates, and sulfates, making it a clean, ethical choice for everyday glam. ## Description Product Description Soft Glam Satin Foundation - 40 Tan Warm Ingredients Water (Aqua), Isododecane, Glycerin, Coco-Caprylate/Caprate, Dimethicone, Propylene Glycol, Cetyl PEG/PPG-10/1 Dimethicone, C12-15 Alkyl Benzoate, Tridecyl Trimellitate, Sorbitan Sesquioleate, Silica, Boron Nitride, Dimethicone/Vinyl Dimethicone Cro. sspolymer, magnesium stearate, magnesium sulphate, phenoxyethanol, disteardimonium hectorite, PEG/PPG-15/15 dimethicone, trimethylsiloxysilicate, diisostearyl malate, silica dimethyl silylate, aluminium hydroxide, triethoxycaprylylsilane, caprylyl glycol, ethylhexylglycerin, erythritol, Hibiscus Sabdariffa Fruit Extract, Butylene Glycol, Lycium Chinense Fruit Extract, Psidium Guajava Fruit Extract, Vaccinium Angustifolium (Blueberry) Fruit Extract, Hydroxyacetophenone May Contain: Titanium Dioxide (CI 77891), Yellow Iron Oxide (CI 77492), Red Iron Oxide (CI 77491), Black Iron Oxide Oxide Oxide (7499) Directions Apply evenly to face using a makeup brush, sponge or fingertips. Build up coverage as desired. Safety Warning For external use only. Review: Good quality foundation at a low price! - If you want a good quality foundation with a low price this one is for you! It goes beautifully onto the skin it’s very lightweight you can build it up for more coverage and use as everyday use foundation! It’s lasts for hours and it also is like a moisturising on the skin! Review: Great coverage - Beautiful to use, lovely & soft, not heavy, & a great colour. ## Features - LONG-LASTING LIQUID FOUNDATION: Hit that dreamy sweet spot between full beat and barely there with e.l.f. Cosmetics’ long- wearing Soft Glam Satin Foundation. - MEDIUM, BUILDABLE COVERAGE: The e.l.f. Satin Finish Foundation delivers medium buildable coverage and a satin finish. - BREATHABLE FORMULA: Infused with 1% Hydrating Hibiscus Complex, plus fruit extracts, this breathable liquid foundation won’t clog pores and feels as good as it looks—no caking or heaviness here, just smooth, satiny skin. - FOR MULTIPLE SKIN TYPES: This foundation is great for dry, oily and combination skin. - SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% Cruelty-Free and Vegan. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B0D3JDWGH7 | | Age Range Description | Adult | | Benefits | Long-lasting, buildable coverage with a smooth, satin finish and skin-loving ingredients | | Best Sellers Rank | 566 in Beauty ( See Top 100 in Beauty ) 6 in Face Foundations | | Brand Name | e.l.f. | | Colour | 40 Tan Warm | | Container Type | Flüssig | | Country Of Origin | China | | Coverage | Medium | | Customer Reviews | 4.4 out of 5 stars 10,941 Reviews | | Finish Type | Satin | | Global Trade Identification Number | 00609332849532 | | Item Form | Liquid | | Item Weight | 41 g | | Item form | Liquid | | Manufacturer | e.l.f. Beauty | | Manufacturer Part Number | 84953 | | Material Type Free | Paraben Free, Phthalate Free, Sulphate Free | | Model Number | 84953 | | Number of Items | 1 | | Package Type Name | Tube | | Package information | Flüssig | | Recommended Uses For Product | Face Makeup Foundation | | Recommended uses for product | Face Makeup Foundation | | Skin Tone | Medium | | Skin Type | All | | Skin type | All | | Special Features | Long Lasting | | Specialty | Cruelty Free, Vegan | | UPC | 609332849532 | | Unit Count | 30.0 millilitre | ## Product Details - **Item form:** Liquid - **Colour:** 40 Tan Warm - **Skin type:** All - **Recommended uses for product:** Face Makeup Foundation - **Material Type Free:** Paraben Free, Phthalate Free, Sulphate Free - **Package information:** Liquid - **Brand:** e.l.f. - **Product benefits:** Long-lasting, buildable coverage with a smooth, satin finish and skin-loving ingredients - **Skin tone:** Medium - **Age range (description):** Adult ## Images ![Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 40 Tan Warm - Image 1](https://m.media-amazon.com/images/I/61hk28Nm8YL.jpg) ## Available Options This product comes in different **Color** options. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Good quality foundation at a low price! *by A***H on 9 April 2026* If you want a good quality foundation with a low price this one is for you! It goes beautifully onto the skin it’s very lightweight you can build it up for more coverage and use as everyday use foundation! It’s lasts for hours and it also is like a moisturising on the skin! ### ⭐⭐⭐⭐⭐ Great coverage *by M***S on 26 May 2026* Beautiful to use, lovely & soft, not heavy, & a great colour. ### ⭐⭐⭐⭐ Good foundation! *by A***R on 14 February 2026* The e.l.f. Soft Glam Foundation works better for me than Maybelline Lumi or Glow. I need to use a bit more and apply carefully, but it goes on easily and blends well. It makes my dry skin look good and doesn’t settle into fine lines. Overall, I like it a lot. ## Frequently Bought Together - e.l.f. Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 40 Tan Warm - e.l.f. Hydrating Camo Concealer, Covers Blemishes & Under-Eye Circles, Full-Coverage & Delivers A Satin Finish, Vegan & Cruelty-Free, Tan Sand - e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.) --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.co.uk/products/668772952-soft-glam-foundation-medium-coverage-long-lasting-and-buildable-foundation](https://www.desertcart.co.uk/products/668772952-soft-glam-foundation-medium-coverage-long-lasting-and-buildable-foundation) --- *Product available on Desertcart United Kingdom* *Store origin: GB* *Last updated: 2026-06-20*