---
product_id: 668372791
title: "e.l.f. Cream Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 10 Fair Cool"
brand: "e.l.f."
price: "£22.19"
currency: GBP
in_stock: true
reviews_count: 5
category: "E.L.F."
url: https://www.desertcart.co.uk/products/668372791-e-l-f-cream-soft-glam-foundation-medium-coverage-long
store_origin: GB
region: United Kingdom
---

# Long-lasting wear up to 12+ hours 100% Vegan & Cruelty-Free formula 1% Hydrating Hibiscus Complex for breathable hydration e.l.f. Cream Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 10 Fair Cool

**Brand:** e.l.f.
**Price:** £22.19
**Availability:** ✅ In Stock

## Summary

> ✨ Glow like you mean it — flawless, fresh, and fiercely ethical!

## Quick Answers

- **What is this?** e.l.f. Cream Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 10 Fair Cool by e.l.f.
- **How much does it cost?** £22.19 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.uk](https://www.desertcart.co.uk/products/668372791-e-l-f-cream-soft-glam-foundation-medium-coverage-long)

## Best For

- e.l.f. enthusiasts

## Why This Product

- Trusted e.l.f. brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Skin-Loving Hydration:** Infused with hibiscus and fruit extracts, it keeps your skin fresh and breathable all day.
- • **Ethical Beauty, Elevated:** 100% vegan and cruelty-free, so you can glow guilt-free and lead the conscious beauty movement.
- • **Build Your Perfect Coverage:** Medium, buildable formula lets you customize your look—natural or glam, your call.
- • **Effortless All-Day Radiance:** Stay flawless from morning meetings to after-hours with a foundation that lasts.
- • **Universal Skin Compatibility:** Designed for dry, oily, and combination skin types—because your skin deserves versatility.

## Overview

e.l.f. Cream Soft Glam Foundation offers medium, buildable coverage with a smooth satin finish that lasts all day. Infused with hydrating hibiscus complex and fruit extracts, it ensures breathable, non-cakey wear suitable for all skin types. This 100% vegan and cruelty-free foundation is a perfect blend of performance and ethical beauty, making it a must-have for the modern professional seeking flawless skin with a conscience.

## Description

Product Description

Review: Ottimo fonditinta, buona durata, sottile e buona coprenza - Sto testando questo fondotinta da qualche giorno e devo dire che sono molto soddisfatta. Il colore è perfetto e soprattutto non ossida una volta applicato. Il rapporto qualità/prezzo è davvero competitivo. Avendo una pelle sensibile e tendente all'acne, devo stare molto attenta con i prodotti che uso ma devo dire che con tutti i prodotti di e.l.f. per la base che ho provato, mi sono sempre trovata bene e non mi hanno causato sfoghi o irritazioni e questo fondotinta non è da meno. La durata è molto buona, ovviamente tende a lucidarsi durante la giornata ma ho una pelle mista e comunque resiste molto bene. La coprenza è molto buona e la texture resta molto sottile, non appesantisce per nulla la pelle. Resta anche elastico e non tende ad evidenziare rughette nè zone secche del viso. Un prodotto davvero valido.
Review: e.l.f. Soft Glam Foundation - its realy pretty but after six hours of wear it kind of cakes up

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0D3JDQDYB |
| Additional Features | Breathable |
| Age Range Description | Adult |
| Best Sellers Rank | #154,621 in Beauty ( See Top 100 in Beauty ) #1,296 in Foundation |
| Brand | e.l.f. |
| Colour | 10 Fair Cool |
| Container Type | Tube |
| Coverage | Medium |
| Customer Reviews | 4.1 out of 5 stars 426 Reviews |
| Finish | Satin |
| Global Trade Identification Number | 00609332849358 |
| Item Form | Liquid |
| Item Weight | 0.09 Pounds |
| Manufacturer | E.L.F. Beauty, Inc. 570 10Th Street, Oakland, Ca 94607., e.l.f. Cosmetics |
| Manufacturer Contact Information | E.L.F. Beauty, Inc. 570 10Th Street, Oakland, Ca 94607. |
| Manufacturer Part Number | 84935 |
| Material Type Free | Paraben Free, Phthalate Free, Sulfate Free |
| Model Number | 84935 |
| Number of Items | 1 |
| Package Information | Tube |
| Package Type Name | Tube |
| Packer Contact Information | e.l.f. Cosmetics. E.L.F. Beauty, Inc. 570 10Th Street, Oakland, Ca 94607 |
| Product Benefits | Provides long-lasting, buildable coverage with a breathable, comfortable finish, suitable for various skin types, and made with vegan and cruelty-free ingredients |
| Recommended Uses For Product | Face Makeup Foundation |
| Skin Tone | All |
| Skin Type | All |
| Specialty | Cruelty Free, Vegan |
| UPC | 609332849358 |
| Unit Count | 30.0 Grams |

## Product Details

- **Age Range (Description):** Adult
- **Brand:** e.l.f.
- **Colour:** 10 Fair Cool
- **Item Form:** Liquid
- **Material Type Free:** Paraben Free, Phthalate Free, Sulfate Free
- **Package Information:** Tube
- **Recommended Uses For Product:** Face Makeup Foundation
- **Skin Tone:** All
- **Skin Type:** All

## Images

![e.l.f. Cream Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 10 Fair Cool - Image 1](https://m.media-amazon.com/images/I/61gZgMkKFiL.jpg)
![e.l.f. Cream Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 10 Fair Cool - Image 2](https://m.media-amazon.com/images/I/51CwgrH8pxL.jpg)
![e.l.f. Cream Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 10 Fair Cool - Image 3](https://m.media-amazon.com/images/I/81V-pda4dTL.jpg)
![e.l.f. Cream Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 10 Fair Cool - Image 4](https://m.media-amazon.com/images/I/816TtnniaqL.jpg)
![e.l.f. Cream Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 10 Fair Cool - Image 5](https://m.media-amazon.com/images/I/71N6IeIsUBL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ Ottimo fonditinta, buona durata, sottile e buona coprenza
*by E***A on 24 March 2026*

Sto testando questo fondotinta da qualche giorno e devo dire che sono molto soddisfatta. Il colore è perfetto e soprattutto non ossida una volta applicato. Il rapporto qualità/prezzo è davvero competitivo. Avendo una pelle sensibile e tendente all'acne, devo stare molto attenta con i prodotti che uso ma devo dire che con tutti i prodotti di e.l.f. per la base che ho provato, mi sono sempre trovata bene e non mi hanno causato sfoghi o irritazioni e questo fondotinta non è da meno. La durata è molto buona, ovviamente tende a lucidarsi durante la giornata ma ho una pelle mista e comunque resiste molto bene. La coprenza è molto buona e la texture resta molto sottile, non appesantisce per nulla la pelle. Resta anche elastico e non tende ad evidenziare rughette nè zone secche del viso. Un prodotto davvero valido.

### ⭐⭐⭐⭐ e.l.f. Soft Glam Foundation
*by A***N on 13 February 2026*

its realy pretty but after six hours of wear it kind of cakes up

### ⭐⭐⭐⭐ Wrong color but foundation is ok
*by G***E on 11 March 2026*

I intended to order 11 Fair Neutral but the Amazon ap is lagging on my Ipad and apparently I ordered 10 Fair cool by mistake. This has been a frustrating problem lately on the ap. I didn’t notice it before I submitted the order. This color is way too pale for me . Since it was my mistake I will keep it. Will probably mix with a darker foundation. The finish is not satin on me but it’s not drying on my mature skin. I might really like it if it were the right color.

## Frequently Bought Together

- e.l.f. Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 10 Fair Cool
- e.l.f. Hydrating Camo Concealer, Covers Blemishes & Under-Eye Circles, Full-Coverage & Delivers A Satin Finish, Vegan & Cruelty-Free, Fair Rose
- e.l.f. Monochromatic Multi Stick, Luxuriously Creamy & Blendable Color, For Eyes, Lips & Cheeks, Dazzling Peony, 0.17 Oz

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**Shop now:** [https://www.desertcart.co.uk/products/668372791-e-l-f-cream-soft-glam-foundation-medium-coverage-long](https://www.desertcart.co.uk/products/668372791-e-l-f-cream-soft-glam-foundation-medium-coverage-long)

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*Product available on Desertcart United Kingdom*
*Store origin: GB*
*Last updated: 2026-05-16*