--- product_id: 668354281 title: "Soft Glam Liquid Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 20 Light Cool" brand: "e.l.f." price: "£17.51" currency: GBP in_stock: true category: "E.L.F." url: https://www.desertcart.co.uk/products/668354281-soft-glam-liquid-foundation-medium-coverage-long-lasting-and-buildable store_origin: GB region: United Kingdom --- # 12+ hrs long-lasting wear 100% Vegan & Cruelty-Free 1% Hydrating Hibiscus Complex Soft Glam Liquid Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 20 Light Cool **Brand:** e.l.f. **Price:** £17.51 **Availability:** ✅ In Stock ## Summary > ✨ Glow longer, feel lighter — your skin’s new BFF! 💖 ## Quick Answers - **What is this?** Soft Glam Liquid Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 20 Light Cool by e.l.f. - **How much does it cost?** £17.51 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.co.uk](https://www.desertcart.co.uk/products/668354281-soft-glam-liquid-foundation-medium-coverage-long-lasting-and-buildable) ## Best For - e.l.f. enthusiasts ## Why This Product - Trusted e.l.f. brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Effortless All-Day Radiance:** Enjoy a smooth satin finish that lasts from morning meetings to after-hours events without touch-ups. - • **Skin-Loving Hydration Boost:** Infused with hydrating hibiscus and fruit extracts to keep your skin fresh, plump, and pore-friendly. - • **Customizable Medium Coverage:** Build your perfect look with a breathable formula that layers seamlessly for natural to glam. - • **Universal Skin Compatibility:** Formulated to suit dry, oily, and combination skin types—because flawless skin is for everyone. - • **Ethical Beauty, No Compromise:** Proudly vegan, cruelty-free, and free from parabens, phthalates, and sulfates—beauty with a conscience. ## Overview The e.l.f. Soft Glam Liquid Foundation offers medium, buildable coverage with a breathable, hydrating formula enriched with hibiscus complex. Designed for all skin types, it delivers a smooth satin finish that lasts over 12 hours. This vegan and cruelty-free foundation is free from harmful chemicals, making it a perfect ethical choice for professional millennials seeking flawless, natural-looking skin all day. ## Description desertcart.in: Buy e.l.f. Soft Glam Liquid Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 20 Light Cool online at low price in India on desertcart.in. Check out e.l.f. Soft Glam Liquid Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 20 Light Cool reviews, ratings, specifications and more at desertcart.in. Free Shipping, Cash on Delivery Available. ## Features - LONG-LASTING LIQUID FOUNDATION: Hit that dreamy sweet spot between full beat and barely there with e.l.f. Cosmetics’ long- wearing Soft Glam Satin Foundation. - MEDIUM, BUILDABLE COVERAGE: The e.l.f. Satin Finish Foundation delivers medium buildable coverage and a satin finish. - BREATHABLE FORMULA: Infused with 1% Hydrating Hibiscus Complex, plus fruit extracts, this breathable liquid foundation won’t clog pores and feels as good as it looks—no caking or heaviness here, just smooth, satiny skin. - FOR MULTIPLE SKIN TYPES: This foundation is great for dry, oily and combination skin. - SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% Cruelty-Free and Vegan. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B0D3JDRFS3 | | ASIN | B0D3JDRFS3 | | Additional Features | Antioxidant, Breathable, Long Lasting | | Age Range Description | Adult | | Best Sellers Rank | #13,518 in Beauty ( See Top 100 in Beauty ) #110 in Foundation | | Brand | e.l.f. | | Colour | 20 Light Cool | | Container Type | Tube | | Country as Labeled | American Samoa | | Country of Origin | USA | | Country of Origin | USA | | Coverage | Medium | | Customer Reviews | 4.4 4.4 out of 5 stars (1,133) | | Date First Available | 12 November 2024 | | Finish | Satin | | Global Trade Identification Number | 00609332849419 | | Item Dimensions | 11.7 x 4.4 x 1.8 Centimeters | | Item Dimensions LxWxH | 11.7 x 4.4 x 1.8 Centimeters | | Item Form | Liquid | | Item Weight | 41 g | | Item Weight | 40.8 g | | Item model number | 84941 | | Manufacturer | E.L.F. Beauty, Inc. 570 10Th Street, Oakland, Ca 94607., e.l.f. Cosmetics | | Manufacturer | E.L.F. Beauty, Inc. 570 10Th Street, Oakland, Ca 94607., e.l.f. Cosmetics | | Manufacturer Contact Information | E.L.F. Beauty, Inc. 570 10Th Street, Oakland, Ca 94607. | | Manufacturer Part Number | 84941 | | Material Type Free | Paraben Free, Phthalate Free, Sulfate Free | | Model Number | 84941 | | Net Quantity | 30.0 Grams | | Number of Items | 1 | | Package Type Name | Bottle | | Packer | e.l.f. Cosmetics. E.L.F. Beauty, Inc. 570 10Th Street, Oakland, Ca 94607 | | Packer Contact Information | e.l.f. Cosmetics. E.L.F. Beauty, Inc. 570 10Th Street, Oakland, Ca 94607 | | Product Benefits | Moisturizing | | Product Dimensions | 11.71 x 4.39 x 1.8 cm; 40.82 g | | Recommended Uses For Product | evening out skin tone, buildable coverage, minimizing the appearance of fine lines and wrinkles | | Skin Tone | All | | Skin Type | All | | Specialty | Medium Buildable Coverage, Satin Finish, Hydrating, Breathable | | UPC | 609332849419 | | Unit Count | 30.0 Grams | ## Product Details - **Age Range (Description):** Adult - **Brand:** e.l.f. - **Colour:** 20 Light Cool - **Item Form:** Liquid - **Material Type Free:** Paraben Free, Phthalate Free, Sulfate Free - **Package Information:** Tube - **Product Benefits:** Moisturizing - **Recommended Uses For Product:** evening out skin tone, buildable coverage, minimizing the appearance of fine lines and wrinkles - **Skin Tone:** All - **Skin Type:** All ## Images ![Soft Glam Liquid Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 20 Light Cool - Image 1](https://m.media-amazon.com/images/I/617Y71E6zWL.jpg) ## Available Options This product comes in different **Colour** options. ## Frequently Bought Together - e.l.f. Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 20 Light Cool - e.l.f. Hydrating Camo Concealer, Covers Blemishes & Under-Eye Circles, Full-Coverage & Delivers A Satin Finish, Vegan & Cruelty-Free, Light Ivory - e.l.f. Power Grip Primer, Gel-Based & Hydrating Face Primer For Smoothing Skin & Gripping Makeup, Moisturizes & Primes, 0.811 Fl Oz (24 ml.) --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.co.uk/products/668354281-soft-glam-liquid-foundation-medium-coverage-long-lasting-and-buildable](https://www.desertcart.co.uk/products/668354281-soft-glam-liquid-foundation-medium-coverage-long-lasting-and-buildable) --- *Product available on Desertcart United Kingdom* *Store origin: GB* *Last updated: 2026-08-23*