---
product_id: 6544070
title: "Generic Value Products Black Ceramic Flat Iron, 1 inch Straightest Sleekest Hair Straightener"
brand: "generic value products"
price: "£69.16"
currency: GBP
in_stock: true
reviews_count: 8
url: https://www.desertcart.co.uk/products/6544070-generic-value-products-black-ceramic-flat-iron-1-inch-straightest
store_origin: GB
region: United Kingdom
---

# Dual voltage Instant heat-up 120 min auto-shut off Generic Value Products Black Ceramic Flat Iron, 1 inch Straightest Sleekest Hair Straightener

**Brand:** generic value products
**Price:** £69.16
**Availability:** ✅ In Stock

## Summary

> Transform Your Tresses! ✨

## Quick Answers

- **What is this?** Generic Value Products Black Ceramic Flat Iron, 1 inch Straightest Sleekest Hair Straightener by generic value products
- **How much does it cost?** £69.16 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.uk](https://www.desertcart.co.uk/products/6544070-generic-value-products-black-ceramic-flat-iron-1-inch-straightest)

## Best For

- generic value products enthusiasts

## Why This Product

- Trusted generic value products brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Global Ready:** Dual voltage design makes it perfect for travel anywhere in the world.
- • **Frizz-Free Finish:** Negative ions eliminate frizz and lock in color for a polished look.
- • **Tangle-Free Convenience:** 9 ft swivel cord allows for easy maneuverability while styling.
- • **Sleek & Versatile Styling:** Achieve the straightest hair or fabulous curls effortlessly.
- • **Consistent Heat Technology:** Far-Infrared ceramic plates ensure even temperature for damage-free styling.

## Overview

The Generic Value Products Black Ceramic Flat Iron is a professional-grade hair straightener featuring 1-inch ceramic plates that provide versatile styling options. With adjustable temperatures from 140°F to 420°F, it ensures consistent heat for frizz-free results. The dual voltage capability and 120-minute auto shut-off make it ideal for global use and safety.

## Description

Product description The versatile Generic Value Products (GVP) Black Ceramic Flat Iron (1 inch) is a salon professional-grade styling tool with curved plate edges that help you create the straightest, sleekest hair or fantastic curls, twists, and flicks! The GVP flat iron uses Far-Infrared ceramic plates that maintain an even temperature all the time, eliminating damaging hot spots that can cause damage and breakage.

Review: Great Quality for an Inexpensive Flat Iron! - Are you looking for a flat iron that not only makes your hair soft, straight, reduces frizz, but also is inexpensive? If so, than the GVP Ceramic Flat Iron is a great choice for you! This flat iron is for anyone of any age range that wants to purchase a flat iron for an inexpensive cost no matter if they want to straighten, curl, or flip their hair. People often spend one hundred dollars or more on a flat iron thinking that if it is more expensive then the product has better quality. Those flat irons tend to only last a few, short months due to the fact that they break by running out of heat or the plates start to pull on your hair. If you are having those same problems with your expensive flat irons, then look no further than this one! The GVP Flat Iron is made with ceramic ionic technology which helps to eliminate frizz and can create the silky, shiny, and soft hair everyone wants. It has a nine-foot long swivel cord that is thick enough that it won’t get tangled. Its curved edge plates not only straighten your hair, but it can also curl or flip it! Sometimes this lightweight iron feels like it doesn’t clamp very tight in order to style your hair, but no worries because it still styles perfectly no matter what! Since I am rough with my haircare products, I was uneasy about buying a flat iron without a warranty, but you don’t need to worry because if you drop it on a hard floor or be rough with it, the flat iron still works just as great as it did on day one. It even heats up almost instantly and can reach up to 420 degrees. Not only does it heat up quick, but it has an automatic turn off after two hours of being on. So, you don’t have to worry if you forgot to shut off your flat iron because GVP has you covered! The flat iron is roughly fifty-five dollars. When you compare the price to the cheap twenty-dollar Walmart or Target straightener and the CHI that can be one hundred dollars or more, the GVP Flat Iron is the way to go. Oh, and did I mention you can purchase the flat iron in either black or hot pink? No matter the color, the GVP Flat Iron is with me for the long haul. If all of these great qualities meet your flat iron needs, then the GVP Flat Iron is for you!
Review: I've tried everything from Conair to CHI and this is by far the BEST straightener I've purchased. - I never review products, but this flat iron is amazing. I was skeptical about it at first and was going to buy the CHI 1 inch flat iron but I'm so glad I bought this one instead. I have thick, wavy, unruly hair and it usually takes me about an hour to style my hair. What other straighteners have done in 50-60 minutes, the GVP does in 10-15 minutes. It's very similar to the CHI (maybe even better) and it's half the price. You can't go wrong. The best part is that when you use it, it not only straightens or curls but it also eliminates frizz and leaves your hair silky smooth. You can straighten your hair on Monday and if you don't wash your hair until Wednesday, it will still be straight and frizz-free - If you sleep on it or put it in a ponytail? No bumps or dents. The only weird thing I'd say about it is that the on/off switch flickers from red to green and I'm not entirely sure why. But it was never an issue in styling my hair. Really great product!!

## Features

- Black Ceramic Flat Iron (1 inch) is a salon professional-grade tool with curved plate edges for the straightest, sleekest hair or fantastic curls, twists, and flicks
- Produces negative ions that eliminates frizz, seal the cuticle, repels humidity, and locks in hair color to help resist fading while smoothing and straightening
- Far-Infrared ceramic plates that maintain a constant, even temperature, eliminating damaging hot spots that can cause damage and breakage
- Adjustable temperature range from 140�F to 420�F with dual Ceramic PTFC Heaters for instant heat-up and recovery
- Features 120 min auto-shut off, dual voltage for worldwide use, and 9 ft 360� tangle-free swivel cord

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B004O9O3C4 |
| Best Sellers Rank | #346,439 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #1,234 in Hair Straightening Irons |
| Brand | Generic Value Products |
| Brand Name | Generic Value Products |
| Color | Black |
| Customer Reviews | 4.6 out of 5 stars 331 Reviews |
| Hair Type | Curly |
| Heater Surface Material | Ceramic |
| Item Shape | Flat |
| Item Weight | 2 Kilograms |
| Manufacturer | Arcadia Beauty Labs LLC |
| Manufacturer Part Number | 44431094 |
| Material | Ceramic |
| Material Type | Ceramic |
| Max Temperature Setting | 450 Degrees Fahrenheit |
| Model Number | 44431094 |
| Power Source | Corded Electric |
| Product Benefits | Hair Styling |
| Resulting Hair Type | Straight |
| Shape | Flat |
| Size | 1 Count (Pack of 1) |
| Unit Count | 1.00 Count |

## Product Details

- **Product Benefits:** Hair Styling
- **Shape:** Flat
- **Brand:** Generic Value Products
- **Material:** Ceramic
- **Color:** Black

## Images

![Generic Value Products Black Ceramic Flat Iron, 1 inch Straightest Sleekest Hair Straightener - Image 1](https://m.media-amazon.com/images/I/51QC4NARrUL.jpg)
![Generic Value Products Black Ceramic Flat Iron, 1 inch Straightest Sleekest Hair Straightener - Image 2](https://m.media-amazon.com/images/I/514QjQPp+bL.jpg)
![Generic Value Products Black Ceramic Flat Iron, 1 inch Straightest Sleekest Hair Straightener - Image 3](https://m.media-amazon.com/images/I/61FaFVowdzL.jpg)

## Questions & Answers

**Q: Can you curl hair with this flat iron?**
A: Yes, I curl my hair with this flat iron instead of a regular curling iron.

**Q: Does it have curled edges? It says so in the product title but I cannot tell from the photo.**
A: Yes the edges are curved so it can curl the hair as well as flatten it.

**Q: Can it be used in Europe?**
A: It has a standard American style plug.  May be able to use it with an adapter.

**Q: does it have a digital button temperature or dial control?**
A: No. It has a wheel that allows you to adjust the temp.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Great Quality for an Inexpensive Flat Iron!
*by A***R on February 11, 2016*

Are you looking for a flat iron that not only makes your hair soft, straight, reduces frizz, but also is inexpensive? If so, than the GVP Ceramic Flat Iron is a great choice for you! This flat iron is for anyone of any age range that wants to purchase a flat iron for an inexpensive cost no matter if they want to straighten, curl, or flip their hair. People often spend one hundred dollars or more on a flat iron thinking that if it is more expensive then the product has better quality. Those flat irons tend to only last a few, short months due to the fact that they break by running out of heat or the plates start to pull on your hair. If you are having those same problems with your expensive flat irons, then look no further than this one! The GVP Flat Iron is made with ceramic ionic technology which helps to eliminate frizz and can create the silky, shiny, and soft hair everyone wants. It has a nine-foot long swivel cord that is thick enough that it won’t get tangled. Its curved edge plates not only straighten your hair, but it can also curl or flip it! Sometimes this lightweight iron feels like it doesn’t clamp very tight in order to style your hair, but no worries because it still styles perfectly no matter what! Since I am rough with my haircare products, I was uneasy about buying a flat iron without a warranty, but you don’t need to worry because if you drop it on a hard floor or be rough with it, the flat iron still works just as great as it did on day one. It even heats up almost instantly and can reach up to 420 degrees. Not only does it heat up quick, but it has an automatic turn off after two hours of being on. So, you don’t have to worry if you forgot to shut off your flat iron because GVP has you covered! The flat iron is roughly fifty-five dollars. When you compare the price to the cheap twenty-dollar Walmart or Target straightener and the CHI that can be one hundred dollars or more, the GVP Flat Iron is the way to go. Oh, and did I mention you can purchase the flat iron in either black or hot pink? No matter the color, the GVP Flat Iron is with me for the long haul. If all of these great qualities meet your flat iron needs, then the GVP Flat Iron is for you!

### ⭐⭐⭐⭐⭐ I've tried everything from Conair to CHI and this is by far the BEST straightener I've purchased.
*by J***E on January 9, 2016*

I never review products, but this flat iron is amazing. I was skeptical about it at first and was going to buy the CHI 1 inch flat iron but I'm so glad I bought this one instead. I have thick, wavy, unruly hair and it usually takes me about an hour to style my hair. What other straighteners have done in 50-60 minutes, the GVP does in 10-15 minutes. It's very similar to the CHI (maybe even better) and it's half the price. You can't go wrong. The best part is that when you use it, it not only straightens or curls but it also eliminates frizz and leaves your hair silky smooth. You can straighten your hair on Monday and if you don't wash your hair until Wednesday, it will still be straight and frizz-free - If you sleep on it or put it in a ponytail? No bumps or dents. The only weird thing I'd say about it is that the on/off switch flickers from red to green and I'm not entirely sure why. But it was never an issue in styling my hair. Really great product!!

### ⭐⭐⭐⭐⭐ Highly recommend this product!!
*by A***R on October 26, 2012*

My hairdresser uses this product. I have bought my daughter 3 CHI's in the past, but I never owned one. Now that I have long hair, I needed one but did not want invest a lot of money for a straightner so I opted to buy this one. I thought if it was good enough for my hairdresser than there must be something to it. I love this product. It heats up quick and does a wonderful job on my hair. I can use it one day, and my hair will stay straight until I wash it again (or wear a ponytail, which I do alot). I recommend this product to anyone searching for a quality straightner!!

## Frequently Bought Together

- Generic Value Products Black Ceramic Flat Iron, 1 inch Straightest Sleekest Hair Straightener
- Generic Value Products Sally Beauty Mini Travel Iron Non-Rheostat

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*Product available on Desertcart United Kingdom*
*Store origin: GB*
*Last updated: 2026-06-04*