--- product_id: 634262050 title: "Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 24 Light Warm" brand: "e.l.f." price: "£9.51" currency: GBP in_stock: true reviews_count: 13 category: "E.L.F." url: https://www.desertcart.co.uk/products/634262050-soft-glam-foundation-medium-coverage-long-lasting-and-buildable-foundation store_origin: GB region: United Kingdom --- # 24h long-lasting wear 100% Vegan & Cruelty-Free 1% Hydrating Hibiscus Complex Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 24 Light Warm **Brand:** e.l.f. **Price:** £9.51 **Availability:** ✅ In Stock ## Summary > ✨ Glow like you mean business with e.l.f. Soft Glam Foundation! ## Quick Answers - **What is this?** Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 24 Light Warm by e.l.f. - **How much does it cost?** £9.51 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.co.uk](https://www.desertcart.co.uk/products/634262050-soft-glam-foundation-medium-coverage-long-lasting-and-buildable-foundation) ## Best For - e.l.f. enthusiasts ## Why This Product - Trusted e.l.f. brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Universal Skin Harmony:** Formulated for dry, oily, and combination skin types, this foundation adapts seamlessly to your unique skin needs. - • **Conscious Beauty Choice:** Proudly vegan, cruelty-free, and free from parabens, phthalates, and sulfates—because ethical elegance never goes out of style. - • **Build Your Perfect Coverage:** Medium, buildable formula lets you customize your look—whether it’s a natural glow or a polished, professional finish. - • **Effortless All-Day Radiance:** Stay flawless from morning meetings to after-hours with a foundation that lasts 24 hours without fading or oxidizing. - • **Hydration Meets Breathability:** Infused with hydrating hibiscus and fruit extracts, it keeps your skin nourished and pore-friendly—no cakey feel, just smooth satin. ## Overview e.l.f. Soft Glam Foundation offers medium, buildable coverage with a breathable, hydrating formula infused with 1% Hydrating Hibiscus Complex and fruit extracts. Designed for all skin types, it delivers a smooth satin finish that lasts up to 24 hours without clogging pores or oxidizing. This vegan, cruelty-free foundation is a budget-friendly, ethical choice for professionals seeking a flawless, natural look that stays fresh all day. ## Description Hit that dreamy sweet spot between full beat and barely there with e.l.f. Cosmetics’ long-wearing Soft Glam Satin Foundation. Infused with 1% Hydrating Hibiscus Complex, plus fruit extracts, this breathable liquid foundation won’t clog pores and feels as good as it looks—no caking or heaviness here, just smooth, satiny skin.What it is:Long-lasting satin finish foundation that delivers medium buildable coverageBreathable formula doesn’t look or feel cakeyInfused with 1% Hydrating Hibiscus Complex, plus pomegranate, blueberry and goji berry extractsWhy you'll love it:Available in 36 shades for a wide range of skin tonesNon-comedogenic (won’t clog pores)Just-right coverage at an OMG priceIngredients may change or vary from time to time. Please refer to the packaging of the product received for the list of ingredients in your particular productProud to be 100% Vegan, Cruelty-Free and Leaping Bunny Certified. Because kindness is chic. Review: Good Coverage, Nice Finish - I recently tried this foundation, and it has quickly become one of my favorites. I have oily skin, and finding a foundation that stays put without breaking down throughout the day can be a challenge, but this one performs beautifully. The texture is lightweight yet provides buildable coverage, allowing me to achieve both a natural everyday look or a fuller coverage finish. One of the things I appreciate most is how it controls shine without feeling heavy or cakey. Even after several hours of wear, my skin still looks fresh and smooth. Another major plus is that it doesn’t oxidize. The shade I apply in the morning stays true all day long, which is rare in many foundations I’ve used before. It also blurs pores nicely and gives a soft, semi-matte finish that feels comfortable and breathable. Overall, this foundation is a great pick for anyone with oily or combination skin who wants long-lasting coverage without worrying about color changes or excessive shine. I’d highly recommend it if you’re looking for a dependable, everyday foundation that performs well under different conditions. Pros: Controls oil and shine effectively Lightweight, buildable coverage Does not oxidize Long-lasting and comfortable wear Smooths and blurs pores Cons: Might require a primer for very long days if you have extremely oily skin Perfect for anyone looking for a reliable foundation that stays true and fresh all day! Review: Great, affordable foundation - I must say I am impressed with this foundation. It’s light and satiny and works well on my mature (40) skin. It provides a light coverage without feeling heavy and lasts all day long. The color matches my skin great. At this price point, it’s a must. ## Features - LONG-LASTING LIQUID FOUNDATION: Hit that dreamy sweet spot between full beat and barely there with e.l.f. Cosmetics’ long- wearing Soft Glam Satin Foundation. - MEDIUM, BUILDABLE COVERAGE: The e.l.f. Satin Finish Foundation delivers medium buildable coverage and a satin finish. - BREATHABLE FORMULA: Infused with 1% Hydrating Hibiscus Complex, plus fruit extracts, this breathable liquid foundation won’t clog pores and feels as good as it looks—no caking or heaviness here, just smooth, satiny skin. - FOR MULTIPLE SKIN TYPES: This foundation is great for dry, oily and combination skin. - SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% Cruelty-Free and Vegan. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B0D3JDZ4W7 | | ASIN | B0D3JDZ4W7 | | Additional Features | Cruelty free, vegan | | Age Range Description | Adult | | Best Sellers Rank | #710 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #11 in Foundation Makeup | | Brand Name | e.l.f. | | Color | 24 Light Warm | | Container Type | Tube | | Coverage | Full | | Customer Reviews | 4.4 4.4 out of 5 stars (10,417) | | Finish Types | Satin | | Global Trade Identification Number | 00609332849457 | | Item Form | Liquid | | Item Type Name | 24 Light Warm | | Item Weight | 1.44 ounces | | Item model number | 84945 | | Manufacturer | e.l.f. Cosmetics | | Manufacturer | e.l.f. Cosmetics | | Manufacturer Part Number | 84945 | | Material Type Free | Paraben Free, Phthalate Free, Sulphate Free | | Model Number | 84945 | | Number of Items | 1 | | Package Dimensions | 4.65 x 1.54 x 0.59 inches; 1.44 ounces | | Package Type Name | Tube | | Product Benefits | Long-lasting, buildable coverage with breathable, hydrating formula | | Recommended Uses For Product | Face Makeup Foundation | | Skin Tone | All | | Skin Type | All | | Specialty | Cruelty Free, Vegan | | UPC | 609332849457 | | UPC | 609332849457 | | Unit Count | 1 Fluid Ounces | ## Product Details - **Color:** 24 Light Warm - **Item Form:** Liquid - **Material Type Free:** Paraben Free, Phthalate Free, Sulphate Free - **Recommended Uses For Product:** Face Makeup Foundation - **Skin Type:** All ## Images ![Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 24 Light Warm - Image 1](https://m.media-amazon.com/images/I/61s15j0duNL.jpg) ## Available Options This product comes in different **Color** options. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Good Coverage, Nice Finish *by C***N on January 24, 2026* I recently tried this foundation, and it has quickly become one of my favorites. I have oily skin, and finding a foundation that stays put without breaking down throughout the day can be a challenge, but this one performs beautifully. The texture is lightweight yet provides buildable coverage, allowing me to achieve both a natural everyday look or a fuller coverage finish. One of the things I appreciate most is how it controls shine without feeling heavy or cakey. Even after several hours of wear, my skin still looks fresh and smooth. Another major plus is that it doesn’t oxidize. The shade I apply in the morning stays true all day long, which is rare in many foundations I’ve used before. It also blurs pores nicely and gives a soft, semi-matte finish that feels comfortable and breathable. Overall, this foundation is a great pick for anyone with oily or combination skin who wants long-lasting coverage without worrying about color changes or excessive shine. I’d highly recommend it if you’re looking for a dependable, everyday foundation that performs well under different conditions. Pros: Controls oil and shine effectively Lightweight, buildable coverage Does not oxidize Long-lasting and comfortable wear Smooths and blurs pores Cons: Might require a primer for very long days if you have extremely oily skin Perfect for anyone looking for a reliable foundation that stays true and fresh all day! ### ⭐⭐⭐⭐⭐ Great, affordable foundation *by J***A on February 17, 2026* I must say I am impressed with this foundation. It’s light and satiny and works well on my mature (40) skin. It provides a light coverage without feeling heavy and lasts all day long. The color matches my skin great. At this price point, it’s a must. ### ⭐⭐⭐⭐ Really really good foundation at a great price *by M***M on October 5, 2025* I really like this foundation. I wish I could give it 4 1/2 stars because it’s almost perfect for me. I started using the red cushion foundation and tried to love it as much as everyone else seemed to. It was almost three times the price of this, and never looked as good on me as this does. It has a beautiful skin like finish, which dries down smooth and without oiliness or stickiness. The coverage is good even though the foundation is light weight. I have sensitive skin and have had no problems with irritation or breakouts. I have an oily t-zone and if there is any area I wish this worked a little better it would be my nose, but it’s easily managed with some blotting sheets or a little powder. This has become my new go-too foundation for daily wear, and it is buildable if I want to go for a more glam look. Almost perfect. ## Frequently Bought Together - e.l.f. Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 24 Light Warm - e.l.f. Hydrating Camo Concealer, Covers Blemishes & Under-Eye Circles, Full-Coverage & Delivers A Satin Finish, Vegan & Cruelty-Free, Light Sand - e.l.f. Monochromatic Multi Stick, Luxuriously Creamy & Blendable Color, For Eyes, Lips & Cheeks, Dazzling Peony, 0.17 Oz --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.co.uk/products/634262050-soft-glam-foundation-medium-coverage-long-lasting-and-buildable-foundation](https://www.desertcart.co.uk/products/634262050-soft-glam-foundation-medium-coverage-long-lasting-and-buildable-foundation) --- *Product available on Desertcart United Kingdom* *Store origin: GB* *Last updated: 2026-05-20*