--- product_id: 62922812 title: "London Eyeliner, 100 g" brand: "rimmel" price: "£9.77" currency: GBP in_stock: true reviews_count: 13 category: "Rimmel" url: https://www.desertcart.co.uk/products/62922812-london-eyeliner-100-g store_origin: GB region: United Kingdom --- # Gel-like shiny finish Precision fine tip sharpener Waterproof up to 10 hrs London Eyeliner, 100 g **Brand:** rimmel **Price:** £9.77 **Availability:** ✅ In Stock ## Summary > 🌟 Define your look, own the day with Rimmel’s bold, waterproof precision! ## Quick Answers - **What is this?** London Eyeliner, 100 g by rimmel - **How much does it cost?** £9.77 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.co.uk](https://www.desertcart.co.uk/products/62922812-london-eyeliner-100-g) ## Best For - rimmel enthusiasts ## Why This Product - Trusted rimmel brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **All-Day Boldness:** Waterproof formula locks in vibrant color for up to 10 hours—no smudges, no fades. - • **Effortless Glide-On:** Soft creamy texture for smooth, high-intensity color application every time. - • **Precision Perfected:** Built-in sharpener sculpts a fine tip for razor-sharp definition and control. - • **Smudge & Blend Magic:** Integrated soft smudging tool lets you create flawless smoky eyes on demand. - • **Clean & Natural Confidence:** Alcohol-free, natural ingredients suitable for all skin types and tones. ## Overview Rimmel London’s Exaggerate Waterproof Eye Definer in Deep Ocean is a retractable eyeliner pencil featuring a gel-like shiny finish and a creamy texture for effortless application. Its waterproof formula ensures up to 10 hours of intense, smudge-proof color. Equipped with a sharpener for precise tips and a smudging tool for versatile looks, this alcohol-free eyeliner suits all skin types and tones, making it a must-have for long-lasting eye definition. ## Description Product Description Glide-on full colour definition! Exaggerate Waterproof Eye Definer in Deep Ocean from Rimmel London is the first retractable eyeliner pencil with a gel-like, shiny finish. The soft creamy texture glides on effortlessly for precise high intensity coverage. The waterproof formula delivers up to 10 hours of bold colour. It comes with a sharpener for sculpting a precise fine tip and a soft smudging tool for smooth blending. Directions Prepare the eye area, apply the eyeliner using the pencil, and blend if necessary for the desired look. Remove the product following regular skincare routine. Review: Best 2 in 1 eyeliner - I absolutely love this eyeliner. It’s soft and does last long. I particularly like the smudge sponge on the end. I can make a lovely smoky eye. We don’t seem to sell this version in the UK anymore 😢 Review: Good quality eyeliner - Best eyeliner around. Lasts ages with easy twist up ## Features - Beauty products - Eyes - eyeliner - Products by Rimmel ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B003ZC68PG | | Age Range Description | Adult | | Benefits | Defining | | Best Sellers Rank | 43,477 in Beauty ( See Top 100 in Beauty ) 324 in Eyeliners | | Brand | Rimmel | | Brand Name | Rimmel | | Colour | r.blue | | Container Type | Tube | | Country Of Origin | United Kingdom | | Coverage | Full | | Customer Reviews | 4.5 out of 5 stars 7,302 Reviews | | Eyelid Color Type | Eye Liner | | Finish Type | Shimmery | | Global Trade Identification Number | 03661163879239 | | Item Dimensions | 8 x 5 x 5 centimetres | | Item Form | Pencil | | Item Type Name | Eyeliner | | Item Weight | 0.1 Grams | | Item form | Pencil | | Manufacturer | Rimmel London | | Manufacturer Part Number | 3661163879239 | | Material Features | Natural | | Material Type Free | Alcohol Free | | Model Number | 34004960230 | | Number of Items | 1 | | Number of items | 1 | | Package Type Name | Tube | | Product benefits | Defining | | Skin Tone | All | | Skin Type | All | | Special Features | Waterproof | | Specialty | Long Lasting, Waterproof | | Unit Count | 1 count | | Unit count | 1 count | ## Product Details - **Age range (description):** Adult - **Brand:** Rimmel - **Colour:** r.blue - **Eyelid colour type:** Eye Liner - **Item dimensions L x W x H:** 8 x 5 x 5 centimetres - **Item form:** Pencil - **Item weight:** 0.1 Grams - **Number of items:** 1 - **Product benefits:** Defining - **Unit count:** 1 count ## Images ![London Eyeliner, 100 g - Image 1](https://m.media-amazon.com/images/I/51DqY1e2uIL.jpg) ## Questions & Answers **Q: What's the difference between Blackest Black and Noir color?** A: I’ve worn both Noir and blackest black for 6 years. I prefer blackest black over noir because it’s darker then noir. It’s as black as liquid black eyeliner. It stays on for 16 hours or longer. **Q: Cruelty free?** A: Hi there! Rimmel does not perform, nor do we ever commission any third parties on our behalf to perform testing of our products or ingredients on animals. We love & respect our furry friends. We hope this helps! **Q: Why are these not in tamper prof packaging? Not acceptable** A: Mine was not in a blister package, it came in a plastic bag. Concerned about safety. **Q: Does richest brown and blackest black come as a set??** A: Hi there! Thank you for your question. Yes, these two shades will come together as a set. If you have any other questions, please reach out to our team. You can give us a call at 1-800-953-5080, and we'll be happy to help. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Best 2 in 1 eyeliner *by S***A on 16 February 2026* I absolutely love this eyeliner. It’s soft and does last long. I particularly like the smudge sponge on the end. I can make a lovely smoky eye. We don’t seem to sell this version in the UK anymore 😢 ### ⭐⭐⭐⭐⭐ Good quality eyeliner *by H***N on 10 February 2026* Best eyeliner around. Lasts ages with easy twist up ### ⭐⭐⭐⭐⭐ As above *by E***A on 7 July 2025* That it does not smudge ## Frequently Bought Together - Rimmel London Exaggerate Waterproof Eye Definer Eyeliner, Highly Pigmented, Long-Wearing, Built-In Smudger, 230, Deep Ocean, 0.01oz - wet n wild Mega Last Breakup Proof Retractable Eyeliner - Waterproof 16-Hour Long-Lasting Wear, Cruelty-Free & Vegan - Blackest Black - Rimmel London Scandaleyes Waterproof Gel Pencil Eyeliner, Long-Wearing, Ultra-Smooth, Smudge-Proof, 001, Black, 0.04oz --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.co.uk/products/62922812-london-eyeliner-100-g](https://www.desertcart.co.uk/products/62922812-london-eyeliner-100-g) --- *Product available on Desertcart United Kingdom* *Store origin: GB* *Last updated: 2026-06-06*