--- product_id: 613335484 title: "Joico Defy Damage In A Flash 7-Second Bond Building Hair Treatment | With Liquid Keratin | Quick Bond Strengthening & Protection | Color -Safe | Unique Liquid-To-Crème Formula | 6.76 Fl Oz" price: "£35.46" currency: GBP in_stock: true url: https://www.desertcart.co.uk/products/613335484-joico-defy-damage-in-a-flash-7-second-bond-building store_origin: GB region: United Kingdom --- # Low-water exothermic formula Liquid Keratin for hair strength 7-second rapid bond building Joico Defy Damage In A Flash 7-Second Bond Building Hair Treatment | With Liquid Keratin | Quick Bond Strengthening & Protection | Color -Safe | Unique Liquid-To-Crème Formula | 6.76 Fl Oz **Price:** £35.46 **Availability:** ✅ In Stock ## Summary > ⚡ Defy damage in a flash — because your hair deserves a power move! ## Quick Answers - **What is this?** Joico Defy Damage In A Flash 7-Second Bond Building Hair Treatment | With Liquid Keratin | Quick Bond Strengthening & Protection | Color -Safe | Unique Liquid-To-Crème Formula | 6.76 Fl Oz - **How much does it cost?** £35.46 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.co.uk](https://www.desertcart.co.uk/products/613335484-joico-defy-damage-in-a-flash-7-second-bond-building) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Breakage Defense:** Up to 20x stronger hair resistance to breakage, perfect for busy professionals who demand flawless hair fast. - • **Instant Hair Rescue:** Transforms damaged strands in just 7 seconds for silky, resilient hair. - • **Keratin Power Boost:** Infuses essential liquid keratin to rebuild and fortify hair bonds lost from coloring and damage. - • **Color-Safe & Lightweight:** Protects vibrant color while leaving hair soft, shiny, and effortlessly manageable. - • **Smart Liquid-to-Crème Tech:** Activates on contact with water, delivering deep nourishment without weighing hair down. ## Overview Joico Defy Damage In A Flash is a cutting-edge 7-second bond-building hair treatment featuring liquid keratin and a unique low-water formula that transforms damaged, color-treated hair into silky, resilient strands. This color-safe, lightweight treatment strengthens hair fibers, reduces breakage by up to 20x, and delivers instant smoothness and shine with a quick liquid-to-crème activation, ideal for professionals seeking fast, salon-quality results at home. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B0CWCNFDRF | | ASIN | B0CWCNFDRF | | Additional Features | Detangle, Moisturizing, Not Tested On Animals, Nourishing | | Age Range Description | Adult | | Best Sellers Rank | #19,426 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #5,347 in Hair Care Products | | Brand Name | Joico | | Customer Reviews | 4.5 4.5 out of 5 stars (350) | | Global Trade Identification Number | 00074469562355 | | Hair Type | All, Color Treated, Damaged, Dry, Normal | | Item Dimensions | 1.93 x 1.93 x 6.73 inches | | Item Form | Liquid | | Item Weight | 0.49 Pounds | | Item model number | 1255662 | | Liquid Volume | 6.76 Fluid Ounces | | Manufacturer | Joico | | Manufacturer | Joico | | Material Features | Global Animal-Free Testing, PETA Certified, Silicone Free | | Material Type Free | Silicone Free | | Number of Items | 1 | | Package Type Name | Bottle | | Product Benefits | Defy Damage In A Flash delivers an instant boost, leaving hair silky smooth & up to 20x more resistant to breakage. | | Product Dimensions | 1.93 x 1.93 x 6.73 inches; 7.84 ounces | | Recommended Uses For Product | Simply wash hair; apply Flash directly and evenly on mid-length to ends (avoid root area), massaging until it turns into a cream. Leave on 7 seconds and rinse. | | Scent Name | Floral | | UPC | 074469562355 | | UPC | 074469562355 | | Unit Count | 6.76 Fluid Ounces | ## Product Details - **Brand:** Joico - **Hair Type:** All, Color Treated, Damaged, Dry, Normal - **Item Form:** Liquid - **Material Feature:** Global Animal-Free Testing, PETA Certified, Silicone Free ## Images ![Joico Defy Damage In A Flash 7-Second Bond Building Hair Treatment | With Liquid Keratin | Quick Bond Strengthening & Protection | Color -Safe | Unique Liquid-To-Crème Formula | 6.76 Fl Oz - Image 1](https://m.media-amazon.com/images/I/61r8YdOHOJL.jpg) ![Joico Defy Damage In A Flash 7-Second Bond Building Hair Treatment | With Liquid Keratin | Quick Bond Strengthening & Protection | Color -Safe | Unique Liquid-To-Crème Formula | 6.76 Fl Oz - Image 2](https://m.media-amazon.com/images/I/81spgqL2YyL.jpg) ![Joico Defy Damage In A Flash 7-Second Bond Building Hair Treatment | With Liquid Keratin | Quick Bond Strengthening & Protection | Color -Safe | Unique Liquid-To-Crème Formula | 6.76 Fl Oz - Image 3](https://m.media-amazon.com/images/I/71jd8xXXxJL.jpg) ![Joico Defy Damage In A Flash 7-Second Bond Building Hair Treatment | With Liquid Keratin | Quick Bond Strengthening & Protection | Color -Safe | Unique Liquid-To-Crème Formula | 6.76 Fl Oz - Image 4](https://m.media-amazon.com/images/I/61giuUNlVQL.jpg) ![Joico Defy Damage In A Flash 7-Second Bond Building Hair Treatment | With Liquid Keratin | Quick Bond Strengthening & Protection | Color -Safe | Unique Liquid-To-Crème Formula | 6.76 Fl Oz - Image 5](https://m.media-amazon.com/images/I/71JaLrCnFyL.jpg) ## Questions & Answers **Q: How is Defy Damage In A Flash 7-Second Bond Builder unique?** A: Defy Damage In A Flash is a low-water formula, making it highly concentrated. When it comes into contact with water, it undergoes an exothermic reaction that causes the treatment to transform into a creamy lotion. **Q: How often should I use In a Flash?** A: Whenever your hair needs an extra boost of resilience and shine. **Q: Is this animal test-free?** A: In a Flash is PETA-approved, animal test-free, like all Joico products. **Q: Should In a Flash be applied on the scalp?** A: It’s best to avoid applying it on the scalp. Most hair treatments are recommended for mid-length to ends. Please refer to the illustration on the package for guidance. **Q: Should I skip using conditioner on the day I use In a Flash?** A: Yes, you can skip conditioner the day you use this treatment. ## Frequently Bought Together - Joico Defy Damage In A Flash 7-Second Bond Building Hair Treatment | With Liquid Keratin | Quick Bond Strengthening & Protection | Color -Safe | Unique Liquid-To-Crème Formula | 7.1 Fl Oz - Joico K-PAK Color Therapy Luster Lock Glossing Oil | For Color-Treated Hair | For Color-Protection & Shine | Tame Frizz | With Keratin & Argan Oil | 2.13 Fl Oz - Joico Defy Damage Invincible Frizz-Fighting Bond Protector | 24 Hour Frizz Protection | Thermal Heat & Humidity Protection | Boost Shine | Reduce Breakage | Leave-In Spray | 180mL --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.co.uk/products/613335484-joico-defy-damage-in-a-flash-7-second-bond-building](https://www.desertcart.co.uk/products/613335484-joico-defy-damage-in-a-flash-7-second-bond-building) --- *Product available on Desertcart United Kingdom* *Store origin: GB* *Last updated: 2026-05-21*