---
product_id: 552184228
title: "Bleach Hair Dye"
brand: "smart beauty"
price: "£25.01"
currency: GBP
in_stock: true
reviews_count: 9
url: https://www.desertcart.co.uk/products/552184228-bleach-hair-dye
store_origin: GB
region: United Kingdom
---

# Full effect in 60 minutes Lightens up to 8 levels 100% Vegan & Cruelty-Free Bleach Hair Dye

**Brand:** smart beauty
**Price:** £25.01
**Availability:** ✅ In Stock

## Summary

> ❄️ Turn heads with the ultimate blonde breakthrough!

## Quick Answers

- **What is this?** Bleach Hair Dye by smart beauty
- **How much does it cost?** £25.01 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.uk](https://www.desertcart.co.uk/products/552184228-bleach-hair-dye)

## Best For

- smart beauty enthusiasts

## Why This Product

- Trusted smart beauty brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Precision Application:** Drip-free cream paste ensures mess-free, flawless highlights or root touch-ups.
- • **Versatile Styling Power:** Perfect for freehand highlights, cap highlights, or seamless root refreshes.
- • **Salon-Quality Results at Home:** Professional-grade blue dust-free powder and 40 vol peroxide for vibrant, lasting color.
- • **Vegan & Cruelty-Free Confidence:** Glow guilt-free with a formula that’s kind to animals and your conscience.
- • **Transform Dark Hair to Snow-White:** Achieve up to 8 levels of lift for bold, head-turning blonde.

## Overview

Smart Beauty Blonde Bleach-It is a professional-grade, vegan and cruelty-free hair lightener designed to lift dark hair up to 8 levels. Its drip-free cream formula combines blue dust-free bleach powder with 40 volume peroxide for precise, mess-free application. Ideal for highlights, root touch-ups, or full bleaching, it delivers vibrant, salon-quality results in just 60 minutes while conditioning and nourishing hair.

## Description

desertcart.com : Smart Beauty Blonde Bleach-It, The Ultimate Lightener for Dark Hair, Perfect for Highlighting and Vibrant Pastel Colour, Hair Bleach Kit, Vegan & Cruelty Free : Beauty & Personal Care

Review: So far so good! - I’ve had purple hair since 2018 so I would say I have years of experience with a variety of bright color hair dyes from many different brands. My natural hair color is medium dark brown, but I’ve had gray hair since I was a kid and 30-35% of it is gray. Semi-permanent color doesn’t really cover my grays, so I had to use Ion Permanent Brights in purple for my roots, and ArcticFox for the rest, which after trying MULTIPLE brands, this was the one that worked the best for me. I’d still had to co-wash my hair only once a week to make the color last as long as possible, re-color it once a month, and re-touch my roots every 6-8 weeks depending on growth. I love my purple hair but the maintenance process is exhausting! I NEEDED to find a more permanent solution. I stumbled upon Colour-Plex in Amethyst so I decided to give it a shot. I washed my hair with a clarifying shampoo before applying to get rid off as much of the previous color as possible. First impression: Colour-Flex was very easy to mix, it smelled good, application was smooth, and there was just enough product to fully cover my entire shoulder length thick hair. The recommended processing time is 25 minutes, but I left it on about an hour before washing it with cold water using only conditioner and rinsed it until the water was clear. I have to say that I’m very impressed with the results and I like it so far! Once my hair dried, I noticed that my grays were completely covered and it deposited enough color on the rest of my hair so I didn't need to use a color mask after to get it to the shade I like. The color is a deep purple with blue undertones that looks almost black inside and bright purple in natural light, my hair smells amazing and it is sooo soft! Also, I noticed that my hands and nails weren’t stained after styling it, which is a problem I’ve dealt with my previous method. It might be too soon to tell, but I’ll comeback with an update after wash day.
Review: 100 recommended! Is a hair treatment without doubt. This hair color restores my damaged hair 👌💖 - 100% recommended! I have my hair with some highlights that I done and that left my hair very dry (even using the most expensive products, shampoo and treatments.. nothings help to bring life to my hair. I stopped using hair color for almost 3 months -obviously the roots was noticeable, but I don’t want to damage more my hair. My hair is dark and barely have some gray hair. Is the reason I make some highlights for add dimension and not have just a flat color. That chemical process was to much for my thin hair (I’m a 53 years old woman) But I give a try to this brand.. this hair color really restore my hair! Left with life and movement. I have 11 days from I used to. I not sure if the color will last.. but I could put another layer of this same hair color, it really is like a treatment for your hair, left the mine in really good condition.. I make a subscription for receive 3 per month (just in case have some additional there. 👌 And I just want to say that (worry for my last hair damaged of highlights) I used 2 bottles of hair color, because I uses less peroxide in the mix (like 1/2 oz less of peroxide in each mix) and then I left working in my hair for almost 28 minutes. But the results are beautiful.. I’m in love with this 💖 In the photo I show the highlights that I made at home on my dark hair (I have previously another purple color) that highlights at home was what damaged more my hair. But this color dark purple -like eggplant 🍆.. I really like the works in color and treatment on hair -see on videos after I used recently this new hair color treatment on my hair.. soft, repaired,lustrous, touching hair. I received too many compliments

## Features

- Instead of going darker this season, turn your hair white as snow with blonde bleach hair dye color! This edgy and sexy look will have heads turning and jaws dropping the moment you step into the room.
- Hair Bleach For Dark Hair: This hair bleach can lighten up to 8 levels, two applications will be needed if going from black to white hair or have thick or long hair.
- Hair Bleach Powder and Peroxide: This hair bleach uses a professional quality blue dust-free bleach powder and peroxide 40 vol. Mixed to make a drip-free hair bleach cream paste
- Hair Highlights Bleach: This hair bleach can be used in conjunction with a highlighting cap (sold separately) or use freehand to create stylish fine, chunky, or sections of blonde
- Root Touch-up Blonde: The hair bleach kit is perfect for a blonde root touch up, mix only one of each of the sachets and apply with the brush provided

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B00ATFPHFO |
| ASIN  | B00ATFPHFO |
| Best Sellers Rank | #30,089 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #280 in Hair Color |
| Brand Name | Smart Beauty |
| Color | Bleach-It |
| Container Type | Bottle |
| Customer Reviews | 4.0 4.0 out of 5 stars (7,042) |
| Full Cure Time | 60 Minutes |
| Hair Color Permanence | Permanent |
| Hair Type | All |
| Item Form | Cream |
| Item Weight | 85 Grams |
| Item model number  | ASIN |
| Manufacturer | Smart Beauty |
| Manufacturer  | Smart Beauty |
| Manufacturer Part Number | Pack of 2 |
| Material Features | Cruelty Free, Vegan |
| Model Number | ASIN |
| Number of Items | 1 |
| Product Benefits | Conditioning, Lightening, Moisturizing, Nourishing, Straightening |
| Product Dimensions  | 2.2 x 3.54 x 6.65 inches; 3 ounces |
| Recommended Uses For Product | Hair lightening, Highlighting, Root touch-up |
| UPC | 830577003315 |
| UPC  | 830577003315 |
| Unit Count | 5.07 Fluid Ounces |

## Product Details

- **Brand:** Smart Beauty
- **Color:** Bleach-It
- **Item Form:** Cream
- **Package Information:** Bottle
- **Product Benefits:** Conditioning, Lightening, Moisturizing, Nourishing, Straightening

## Images

![Bleach Hair Dye - Image 1](https://m.media-amazon.com/images/I/81Y7NDCQDLL.jpg)
![Bleach Hair Dye - Image 2](https://m.media-amazon.com/images/I/819xOsqTkLL.jpg)
![Bleach Hair Dye - Image 3](https://m.media-amazon.com/images/I/81B20SxXgCL.jpg)
![Bleach Hair Dye - Image 4](https://m.media-amazon.com/images/I/81L9JdBsokL.jpg)
![Bleach Hair Dye - Image 5](https://m.media-amazon.com/images/I/71-Qv3cI9IL.jpg)

## Available Options

This product comes in different **Color** options.

## Customer Reviews

### ⭐⭐⭐⭐⭐ So far so good!
*by L***O on August 4, 2025*

I’ve had purple hair since 2018 so I would say I have years of experience with a variety of bright color hair dyes from many different brands. My natural hair color is medium dark brown, but I’ve had gray hair since I was a kid and 30-35% of it is gray. Semi-permanent color doesn’t really cover my grays, so I had to use Ion Permanent Brights in purple for my roots, and ArcticFox for the rest, which after trying MULTIPLE brands, this was the one that worked the best for me. I’d still had to co-wash my hair only once a week to make the color last as long as possible, re-color it once a month, and re-touch my roots every 6-8 weeks depending on growth. I love my purple hair but the maintenance process is exhausting! I NEEDED to find a more permanent solution. I stumbled upon Colour-Plex in Amethyst so I decided to give it a shot. I washed my hair with a clarifying shampoo before applying to get rid off as much of the previous color as possible. First impression: Colour-Flex was very easy to mix, it smelled good, application was smooth, and there was just enough product to fully cover my entire shoulder length thick hair. The recommended processing time is 25 minutes, but I left it on about an hour before washing it with cold water using only conditioner and rinsed it until the water was clear. I have to say that I’m very impressed with the results and I like it so far! Once my hair dried, I noticed that my grays were completely covered and it deposited enough color on the rest of my hair so I didn't need to use a color mask after to get it to the shade I like. The color is a deep purple with blue undertones that looks almost black inside and bright purple in natural light, my hair smells amazing and it is sooo soft! Also, I noticed that my hands and nails weren’t stained after styling it, which is a problem I’ve dealt with my previous method. It might be too soon to tell, but I’ll comeback with an update after wash day.

### ⭐⭐⭐⭐⭐ 100 recommended! Is a hair treatment without doubt. This hair color restores my damaged hair 👌💖
*by K***A on November 27, 2025*

100% recommended! I have my hair with some highlights that I done and that left my hair very dry (even using the most expensive products, shampoo and treatments.. nothings help to bring life to my hair. I stopped using hair color for almost 3 months -obviously the roots was noticeable, but I don’t want to damage more my hair. My hair is dark and barely have some gray hair. Is the reason I make some highlights for add dimension and not have just a flat color. That chemical process was to much for my thin hair (I’m a 53 years old woman) But I give a try to this brand.. this hair color really restore my hair! Left with life and movement. I have 11 days from I used to. I not sure if the color will last.. but I could put another layer of this same hair color, it really is like a treatment for your hair, left the mine in really good condition.. I make a subscription for receive 3 per month (just in case have some additional there. 👌 And I just want to say that (worry for my last hair damaged of highlights) I used 2 bottles of hair color, because I uses less peroxide in the mix (like 1/2 oz less of peroxide in each mix) and then I left working in my hair for almost 28 minutes. But the results are beautiful.. I’m in love with this 💖 In the photo I show the highlights that I made at home on my dark hair (I have previously another purple color) that highlights at home was what damaged more my hair. But this color dark purple -like eggplant 🍆.. I really like the works in color and treatment on hair -see on videos after I used recently this new hair color treatment on my hair.. soft, repaired,lustrous, touching hair. I received too many compliments

### ⭐ Not even close to Permanent unless you are going for purple gray
*by B***. on January 12, 2024*

So in my venture to find a replacement for my old favorite (Arctic Fox, review there) hair dye that has gone down the drain. I came across this one, having been dying my hair for well over a decade now I have TRIED some things. So this is not the first one claiming “permanent purple” so I was aware it may not work as advertised. I was hopeful nonetheless. -So in mixing I was very concerned as the cream stayed an extremely light purple until 20 minutes into the process. Which to be fair I have seen before. -The formula didn’t stink too bad, I have used much stronger smelling ones, definitely in a well ventilated area though. - After following directions and rinsing it did dry out my hair a bit more than I would like. - So as for color I was only able to get two spots to actually be “bright” purple. Those were the super blonde spots. -Side note: When I prep my hair I don’t like to do an even lighting because then you get a flat “even” color on top. This way you get variation and dimension. - Everything other than the super blond spots turned an “Ash purple” like if purple were denim. - So I was like “Ok fine not what I was going for but I’ll go with it a bit” Unfortunately the next time after just rinsing with water about 90% of the color rinsed out! The bright purple was pastel and everything else was almost gray purple. It was the equivalent fade I would get in 2 months from any “Semi Permanent” So All that being said my journey for a new better purple continues. In the meantime if you are looking for permanent gray purple this would be an amazing choice other than that don’t waste the time and money.

## Frequently Bought Together

- Smart Beauty Blonde Bleach-It, Hair Bleach, Hair Lightener for Dark Hair, Perfect for Hair Highlighting, Ideal Preparation for Vibrant Pastel Hair Colour, Hair Bleach Kit, Vegan, Cruelty Free
- Platinum Blonde Hair Dye with added Plex Hair Care Conditioner, Permanent Hair Colour with Natural Platinum Hair Toner for Blonde Hair, Vegan Hair Dye, Cruelty-Free - Smart Beauty Hair Colour
- Schwarzkopf LIVE Intense Colour, Long Lasting Permanent Black Hair Dye, With Built-In Vibrancy Serum, Up To 100% Grey Coverage- Deep Black 099

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---

*Product available on Desertcart United Kingdom*
*Store origin: GB*
*Last updated: 2026-05-20*