Kellogg on Marketing
Product ID: 53982779
Buy anything from 5,000+ international stores. One checkout price. No surprise fees. Join 2M+ shoppers on Desertcart.
Desertcart purchases this item on your behalf and handles shipping, customs, and support to UK.
The business classic, fully revised and updated for today's marketers The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today. Includes more than 60% new material on both fundamental marketing concepts and hot topics such as Product Innovation, Social Media, Marketing to Consumers at the Bottom of the Pyramid, and Internal Branding With a foreword by Philip Kotler The Kellogg School of Management is recognized around the world as the leading MBA program in Marketing Along with the new material, the core concepts covered in the first edition have all been updated-including targeting and positioning, segmentation, consumer insights, and more. This is a must-have marketing reference. Review: A Great Book: Kellog on Marketing - It opened my eyes to new dimensions in marketing. The authors know their onions. I will keep it as a treasure and a reference. Worth the price. Review: Kellogg's on marketing is so straight forward - I was a little bit concerned about buying this book, I thought it might be difficult to read. I am happy to say it is very well written and I am enjoying every minute of it. I definitely recommend this book to anyone who wants to understand marketing. I wish I had a book like thIs 10 years ago.
| Best Sellers Rank | 2,469,531 in Books ( See Top 100 in Books ) 515 in MBA Reference & Education 13,408 in Sales & Marketing 23,625 in Business Development & Entrepreneurship (Books) |
| Customer Reviews | 4.6 out of 5 stars 75 Reviews |
C**S
A Great Book: Kellog on Marketing
It opened my eyes to new dimensions in marketing. The authors know their onions. I will keep it as a treasure and a reference. Worth the price.
R**S
Kellogg's on marketing is so straight forward
I was a little bit concerned about buying this book, I thought it might be difficult to read. I am happy to say it is very well written and I am enjoying every minute of it. I definitely recommend this book to anyone who wants to understand marketing. I wish I had a book like thIs 10 years ago.
D**V
My Marketing Bible
Every marketing manager needs to have this book in their library.
P**Y
Outstanding!
This book strips away the hyperbole that so often surrounds marketing to provide a straight forward means of conceiving of potential markets, understanding consumer goals and positioning products/services to compete. A great resource for any practicing marketer.
A**R
complete package
The best book after principles of marketing by kotler n other 3 authers.
A**N
Outstanding
I'm a consultant and educator. In helping clients to recognize that smart marketing strategy requires effective market segmentation I often recommend they read Identifying Market Segments and Selecting Targets (Tybout, Alice M., and Grayson Kent), just one of the three chapters in Kellogg on Marketing, 2nd Edition, that are each in their own right worth the price of this book. (Chapter 1, Creating Customers and Shaping the Competitive Game and Chapter 4, Developing a Compelling Brand Positioning). These are just three of the chapters in this book that I've found to be valuable additions to the marketing literature.
Trustpilot
1 week ago
5 days ago