--- product_id: 53216043 title: "L'Oreal Paris Preference Permanent Luminous Hair Colour, 74 Dublin" brand: "l'oreal paris" price: "£24.79" currency: GBP in_stock: true reviews_count: 13 url: https://www.desertcart.co.uk/products/53216043-loreal-paris-preference-permanent-luminous-hair-colour-74-dublin store_origin: GB region: United Kingdom --- # Precious flower oils for natural shine Permanent, fade-defying luminous color 100% grey coverage & UV protection L'Oreal Paris Preference Permanent Luminous Hair Colour, 74 Dublin **Brand:** l'oreal paris **Price:** £24.79 **Availability:** ✅ In Stock ## Summary > ✨ Unlock luminous, long-lasting color that turns heads everywhere you go! ## Quick Answers - **What is this?** L'Oreal Paris Preference Permanent Luminous Hair Colour, 74 Dublin by l'oreal paris - **How much does it cost?** £24.79 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.co.uk](https://www.desertcart.co.uk/products/53216043-loreal-paris-preference-permanent-luminous-hair-colour-74-dublin) ## Best For - l'oreal paris enthusiasts ## Why This Product - Trusted l'oreal paris brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Optimal Grey Coverage:** 100% grey coverage ensures a youthful, vibrant look that lasts. - • **Effortless Application:** Non-drip gel formula with easy 3-step process—mix, apply, condition—for professional results without the salon visit. - • **Complete Care Kit Included:** All-in-one box with developer, colorant, nourishing conditioner, and protective gloves for a flawless at-home experience. - • **Salon-Quality Permanent Color:** Achieve rich, multidimensional shades with up to 9 weeks of fade-defying brilliance. - • **Nourishing & Protective Formula:** Infused with Vitamin E and UV filters to shield hair from environmental damage while enhancing shine. ## Overview L'Oreal Paris Preference Permanent Luminous Hair Colour in 74 Dublin delivers a premium, permanent hair dye experience with 100% grey coverage and up to 9 weeks of vibrant, fade-defying color. Featuring a translucent gel formula enriched with precious flower oils, Vitamin E, and UV filters, it nourishes hair while intensifying natural tones. The complete kit includes developer, colorant, conditioner, and gloves, making salon-quality results easy and accessible at home. ## Description Product Description L'Oreal Paris Preference, Hair Dye, the expert of permanent, fade-defying luminous hair colour. Our translucent gel technology together with our precious shine oil give the ultimate luminous colour full of reflects. Use the shine protect conditioner enriched with a UV filter and Vitamin E derivative to preserve the shine of your coloured hair for up to 8 weeks. Our Shine Oil is enriched with precious flower oils to intensify the natural tones of your hair colour. Infused with a sensorial fragrance for an improved experience at application. Be colour safe and always do your 48-hour patch test. Born in the 1970’s, Preference has over 50 years of creating at home hair colour proven to give you a fade defying- multi-tonal colour result. The iconic ‘You’re Worth It’ tagline was created for Preference 50 years ago and still to this day remains at the heart of the brand. Are you looking for long-lasting beautiful colour? Try L'Oréal Paris Preference, our most premium colouration experience, recommended by 9/10 women. The non-drip formula gently coats the hair fibre, for up to 9 weeks of colour longevity and intense shine. Rich & luminous permanent colour, infused with High Shine Serum, Vitamin E and UV Filters, for up to 100% grey coverage, 90% less breakage and nourished hair. Get more from your colouration experience, no appointment needed: 1) Oil-In-Gel Colour, our highest grade dyes for a beautifully rich and multidimensional colour. 2) Non-Drip Developer Cream, ensures optimal fibre adherence for perfect colour and coverage. 3) Shine-Protect Conditioner, to help preserve your day 1 colour & shine, while protecting your hair from environmental aggressors. Ingredients "1269353– COLOUR GEL: AQUA / WATER • PEG-4 RAPESEEDAMIDE • ALCOHOL DENAT. • DECETH-3 • PROPYLENE GLYCOL • AMMONIUM HYDROXIDE • LAURETH-5 CARBOXYLIC ACID • DIPROPYLENE GLYCOL • HEXYLENE GLYCOL • POLOXAMER 338 • OLEYL ALCOHOL • p-AMINOPHENOL • 4-AMINO- 2 -HYDROXYTOLUENE • 2-AMINO-3-HYDROXYPYRIDINE • SODIUM METABISULFITE • 6-HYDROXYINDOLE • 2-METHYL-5-HYDROXYETHYLAMINOPHENOL • AMMONIUM THIOLACTATE • TETRASODIUM GLUTAMATE DIACETATE • OCTADECYL DI-T-BUTYL-4-HYDROXYHYDROCINNAMATE • CITRIC ACID • ERYTHORBIC ACID • PARFUM / FRAGRANCE. (F.I.L. Z70031386/1). 1190015– DEVELOPER CREAM: AQUA / WATER • HYDROGEN PEROXIDE • CETEARYL ALCOHOL • SODIUM SALICYLATE • TRIDECETH-2 CARBOXAMIDE MEA • PHOSPHORIC ACID • CETEARETH-25 • TETRASODIUM ETIDRONATE • TETRASODIUM PYROPHOSPHATE • GLYCERIN. (F.I.L. C202321/2). 1217043 A – SHINE PROTECT CONDITIONER: A Q U A / WAT E R • CETEARYL ALCOHOL • GLYCERIN • BEHENTRIMONIUM CHLORIDE • CANDELILLA CERA / CANDELILLA WAX • AMODIMETHICONE • CETYL ESTERS • ISOPROPYL ALCOHOL • TOCOPHERYL ACETATE • SODIUM PCA • PHENOXYETHANOL • ETHYLHEXYL SALICYLATE • TRIDECETH-6 • CHLORHEXIDINE DIGLUCONATE • LIMONENE • CAMELINA SATIVA SEED OIL • LINALOOL • BENZYL ALCOHOL • BENZYL BENZOATE • GERANIOL • CETRIMONIUM CHLORIDE • CITRONELLOL • HEXYL CINNAMAL • AMYL CINNAMAL • PARFUM / FRAGRANCE. (F.I.L. C232981/1)." Directions 1. Use gloves and mix the coloring bottle into the developer bottle. Shake evenly. 2. Apply color and leave for the recommended time. 3. Follow with conditioner and rinse. Additional instructions: Remove the product from its packaging, conduct a patch test 48 hours before use, and follow the 3-step guide provided in 'bp3' of the bullet_point field. Manufacturer Contact Information L'Oréal Paris, London, W6 8AZ Review: Great for toning down brassy blonde / sun bleached coloured hair. - I always use L’Oréal hair dye products . However I spent three weeks in very hot sun and my hair went very bright straw coloured so I needed to tone it back down. This absolutely did the trick. Took away the brassiness completely and my hair is now shiny , a much nicer dark blonde/ light brown . Lovely condition. So easy to use. I was sceptical that it would help as my hair was so bright yellow but this absolutely worked a treat. Highly recommend if you have the same problem x Review: Brilliant, doesn’t stain skin after application. - A bit darker than expected, however no stains on skin and even more surprising was that no run off from doing sports exercising the next few days after dying hair. Brilliant ## Features - Permanent hair dye with optimal grey coverage, Complete hair colour treatment with colourant and developer gel, colour lock conditioner and disposable gloves - Translucent gel formula with precious flower oils for a beautiful shade with luminous cool reflects, Intensifies the natural nuance of your hair colour, For an intense natural colour with permanent results - Follow packet instructions, Patch test 48 hours before use, 1.) Use gloves and pour colouring bottle into developer bottle and shake to mix evenly, 2.) Apply colour and leave for recommended time, 3.) Follow with conditioner and rinse - Creates lustrous fade-defying shades with light-reflecting colours, Includes a nourishing shine protect conditioner with UV-filter and Vitamin E - Contents: 1x L'Oréal Paris Preference permanent hair colour in 74 Dublin, Each box includes: 1x caring colourant crème, 1x developer crème, 1x conditioner, 1x pair of protective gloves ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B077TZYRY2 | | Benefits | Provides permanent, luminous and long-lasting hair color with optimal gray coverage and full color treatment | | Best Sellers Rank | 778 in Beauty ( See Top 100 in Beauty ) 13 in Permanent Hair Colour | | Brand | L'Oreal Paris | | Brand Name | L'Oreal Paris | | Colour | 7.4 Mango Copper | | Container Type | Box | | Customer Reviews | 4.4 out of 5 stars 10,200 Reviews | | Full Cure Time | 3E+1 Minutes | | Global Trade Identification Number | 03600523335671 | | Hair Color Permanence | Permanent | | Hair Type | All | | Hair type | All | | Item Form | Gel | | Item Highlight | Luminous Permanent Rich Hair Colour, Long Lasting Brilliance, Achieve Radiant Salon-Inspired Results | | Item Type Name | L'Oréal Preference 74 Dublin (Mango Copper) | | Item Weight | 0.24 Kilograms | | Item form | Gel | | Manufacturer | L'Oréal | | Manufacturer Contact Information | L'Oréal Paris, London, W6 8AZ | | Manufacturer Part Number | 3600523335671 | | Material Features | Natural | | Model Number | 3600523335671 | | Number of Items | 1 | | Package Size Name | Pack of 1 | | Package information | Box | | Product benefits | Provides permanent, luminous and long-lasting hair color with optimal gray coverage and full color treatment Product benefits Provides permanent, luminous and long-lasting hair color with optimal gray coverage and full color treatment See more | | Recommended Uses For Product | Hair coloring | | Set Name | DUBLIN 74 | | Suitable Hair Colour | All Hair Colours | | Unit Count | 1.0 count | ## Product Details - **Brand:** L'Oreal Paris - **Colour:** 7.4 Mango Copper - **Full cure time:** 3E+1 Minutes - **Hair type:** All - **Item form:** Gel - **Material feature:** Natural - **Number of items:** 1 - **Package information:** Box - **Unit count:** 1.0 count ## Images ![L'Oreal Paris Preference Permanent Luminous Hair Colour, 74 Dublin - Image 1](https://m.media-amazon.com/images/I/81EI5QPHLfL.jpg) ![L'Oreal Paris Preference Permanent Luminous Hair Colour, 74 Dublin - Image 2](https://m.media-amazon.com/images/I/81FdNWlTs5L.jpg) ![L'Oreal Paris Preference Permanent Luminous Hair Colour, 74 Dublin - Image 3](https://m.media-amazon.com/images/I/91bzTCLFOLL.jpg) ![L'Oreal Paris Preference Permanent Luminous Hair Colour, 74 Dublin - Image 4](https://m.media-amazon.com/images/I/811FZc4dPnL.jpg) ![L'Oreal Paris Preference Permanent Luminous Hair Colour, 74 Dublin - Image 5](https://m.media-amazon.com/images/I/91PEGiuNPwL.jpg) ## Available Options This product comes in different **Color, Size** options. ## Questions & Answers **Q: How long does this hair colour last?** A: Preference is a permanent hair dye with up to 8 weeks of fade-defying colour and shine. **Q: Can I use this to cover my grey roots?** A: Preference provides up to 100% grey coverage. If you hesitate between two shades, choose the lightest between the two. If you have a lot of grey hair, this shade will cover perfectly **Q: How do I choose the right shade?** A: We suggest you 1) use the full shade matrix above to pick your base colour by deciding how light or dark you prefer 2) pick your reflect by choosing a neutral, cool or warm tone in your colour; avoid going more than 2 levels above your base colour. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Great for toning down brassy blonde / sun bleached coloured hair. *by M***Y on 16 August 2026* I always use L’Oréal hair dye products . However I spent three weeks in very hot sun and my hair went very bright straw coloured so I needed to tone it back down. This absolutely did the trick. Took away the brassiness completely and my hair is now shiny , a much nicer dark blonde/ light brown . Lovely condition. So easy to use. I was sceptical that it would help as my hair was so bright yellow but this absolutely worked a treat. Highly recommend if you have the same problem x ### ⭐⭐⭐⭐⭐ Brilliant, doesn’t stain skin after application. *by H***Y on 11 August 2026* A bit darker than expected, however no stains on skin and even more surprising was that no run off from doing sports exercising the next few days after dying hair. Brilliant ### ⭐⭐⭐⭐⭐ Great dye and lovely colour *by S***N on 14 August 2026* Always use this .easy to use and great price. And gorgeous result ## Frequently Bought Together - L'Oreal Paris Preference Hair Dye, Long Lasting, Luminous Permanent Hair Colour, 74, Dublin Mango Copper(Packaging May Vary) - Jerome Russell Bblonde Cream Peroxide, 40 Volume, 12% Peroxide, Lifts 8-9 Levels, 75ml --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.co.uk/products/53216043-loreal-paris-preference-permanent-luminous-hair-colour-74-dublin](https://www.desertcart.co.uk/products/53216043-loreal-paris-preference-permanent-luminous-hair-colour-74-dublin) --- *Product available on Desertcart United Kingdom* *Store origin: GB* *Last updated: 2026-11-08*