--- product_id: 508997923 title: "Logos that Last: How to Create Iconic Visual Branding" price: "£26.71" currency: GBP in_stock: true reviews_count: 13 url: https://www.desertcart.co.uk/products/508997923-logos-that-last-how-to-create-iconic-visual-branding store_origin: GB region: United Kingdom --- # 4.7/5 rating from 614 reviews 2023 American Graphic Design Award winner Top 20 must-read by Adobe.com Logos that Last: How to Create Iconic Visual Branding **Price:** £26.71 **Availability:** ✅ In Stock ## Summary > 🔥 Create logos that don’t just last—they define generations. ## Quick Answers - **What is this?** Logos that Last: How to Create Iconic Visual Branding - **How much does it cost?** £26.71 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.co.uk](https://www.desertcart.co.uk/products/508997923-logos-that-last-how-to-create-iconic-visual-branding) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Pro-Level Strategies:** Access Allan Peters’ exclusive 20+ years of experience designing for global giants like Google and Nike. - • **Award-Winning Insight:** Learn from a 2023 American Graphic Design Award-winning guide that sets the gold standard in logo design. - • **Boost Your Brand Impact:** Transform your passion into profession with proven tips to build client relationships and dynamic brand systems. - • **Real-World Case Studies:** Follow detailed projects from concept to completion, turning theory into actionable branding success. - • **Step-by-Step Creative Process:** Master a unique, hands-on method to craft logos that are timeless, memorable, and iconic. ## Overview Logos That Last is a critically acclaimed, award-winning branding guide by Allan Peters, a top-tier designer behind iconic logos for brands like Google and Nike. Packed with practical case studies, expert strategies, and a unique creative process, this book empowers designers and brand strategists to create timeless, memorable logos that elevate their professional impact. ## Description Learn how to create iconic visual branding that stands the test of time with the innovative tools and inspiration in Logos That Last . *Winner of the 2023 American Graphic Design Award for Book Design from Graphic Design USA* *One of the “top 20 books that all graphic designers should read (and own),” according to Adobe.com* Author Allan Peters is an award-winning graphic designer whose expertise in logos and rebranding has been tapped by major media outlets, including The New York Times and CNN. In this landmark guide for designers and brand strategists of any level , Peters distills his knowledge and experience from over two decades of designing for top brands such as Google, desertcart, Disney, Target, and Nike, as well as personal passion projects. Over the years, Peters has developed a unique creative process, which he shares in Logos that Last for the very first time. Learn how to build great relationships with clients while cultivating consistency and productivity . Logos that Last also includes: Detailed case studies that follow designs from concept to completion Tips for turning a good idea into a great logo Strategies for extending a great logo into a dynamic brand system Advice for turning your passion into your profession With Logos that Last , discover how to create inventive, thoughtful, and enduring logos using Peters’s own hands-on, step-by-step process. Review: Inspiring and Educational Book for Logo Designers - I recently read Logos That Last: How to Create Iconic Visual Branding, and it’s a fantastic book for anyone interested in logo design and visual branding. The book is very educational and inspiring, especially for designers who want to understand how iconic logos are created. It explains the thinking behind icon design, brand symbols, and the creative process, which makes it very valuable for both beginners and experienced designers. What I liked most is how the book breaks down real design ideas and practical approaches rather than just theory. It gives you a better understanding of how to build logos that are simple, memorable, and timeless. Overall, it’s a very inspiring read and a great resource for designers, brand strategists, and creative professionals who want to improve their logo design skills. Highly recommended if you’re passionate about branding and iconic logo creation. Review: One of the best logo design books - I was always fascinated by Allan's unique style and work. It's always simple and clean but also tells a story and is visually interesting. The same goes for this book. It's packed with invaluable lessons and great examples. The design, the content and even the printing are top quality. I cannot recommend this book enough for anyone who wants to up their game, learn and be inspired by The GOAT of Logo design. ## Features - New Store Stock ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | 23,353 in Books ( See Top 100 in Books ) 2 in Branding & Logo Design 6 in Typography in Graphic Arts 118 in Sales & Marketing | | Customer Reviews | 4.7 out of 5 stars 614 Reviews | ## Images ![Logos that Last: How to Create Iconic Visual Branding - Image 1](https://m.media-amazon.com/images/I/71I5bSIRuwL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Inspiring and Educational Book for Logo Designers *by S***H on 16 March 2026* I recently read Logos That Last: How to Create Iconic Visual Branding, and it’s a fantastic book for anyone interested in logo design and visual branding. The book is very educational and inspiring, especially for designers who want to understand how iconic logos are created. It explains the thinking behind icon design, brand symbols, and the creative process, which makes it very valuable for both beginners and experienced designers. What I liked most is how the book breaks down real design ideas and practical approaches rather than just theory. It gives you a better understanding of how to build logos that are simple, memorable, and timeless. Overall, it’s a very inspiring read and a great resource for designers, brand strategists, and creative professionals who want to improve their logo design skills. Highly recommended if you’re passionate about branding and iconic logo creation. ### ⭐⭐⭐⭐⭐ One of the best logo design books *by O***H on 26 November 2023* I was always fascinated by Allan's unique style and work. It's always simple and clean but also tells a story and is visually interesting. The same goes for this book. It's packed with invaluable lessons and great examples. The design, the content and even the printing are top quality. I cannot recommend this book enough for anyone who wants to up their game, learn and be inspired by The GOAT of Logo design. ### ⭐⭐⭐⭐⭐ A must for designers and any business owners everywhere!! *by K***I on 23 November 2023* ‘Logos that Last’ by genius designer Allen Peters is one of the most defining books on the subject and importance of logo and visual identity design. It brilliantly covers the process and execution required to create visual branding that stands out and that will stand the test of time. If you’re a designer or a business owner this is a must read!! ## Frequently Bought Together - Logos that Last: How to Create Iconic Visual Branding - Principles of Logo Design: A Practical Guide to Creating Effective Signs, Symbols, and Icons - Logo Modernism --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.co.uk/products/508997923-logos-that-last-how-to-create-iconic-visual-branding](https://www.desertcart.co.uk/products/508997923-logos-that-last-how-to-create-iconic-visual-branding) --- *Product available on Desertcart United Kingdom* *Store origin: GB* *Last updated: 2026-06-29*