--- product_id: 50799418 title: "Loreal INOA 7.34 60GRM V511" brand: "l'oréal professionnel paris" price: "£22.48" currency: GBP in_stock: false reviews_count: 13 category: "L'oréal Professionnel Paris" url: https://www.desertcart.co.uk/products/50799418-loreal-inoa-7-34-60grm-v511 store_origin: GB region: United Kingdom --- # Ammonia-free formula Permanent vibrant colour 100% grey coverage Loreal INOA 7.34 60GRM V511 **Brand:** l'oréal professionnel paris **Price:** £22.48 **Availability:** ❌ Out of Stock ## Summary > 🎉 Unlock your ultimate hair glow-up with INOA – where luxury meets lasting colour! ## Quick Answers - **What is this?** Loreal INOA 7.34 60GRM V511 by l'oréal professionnel paris - **How much does it cost?** £22.48 with free shipping - **Is it available?** Currently out of stock - **Where can I buy it?** [www.desertcart.co.uk](https://www.desertcart.co.uk/products/50799418-loreal-inoa-7-34-60grm-v511) ## Best For - l'oréal professionnel paris enthusiasts ## Why This Product - Trusted l'oréal professionnel paris brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Full Grey Coverage:** Achieve up to 100% coverage for a flawless, natural look every time. - • **Lighten Up to 3 Tones:** Effortlessly brighten your hair while maintaining its health and shine. - • **Gentle on Scalp & Hair:** Ammonia-free formula ensures painless application with zero harsh smells or irritation. - • **Salon-Quality Vibrance:** Experience rich, long-lasting colour that turns heads and boosts confidence. - • **Tailor-Made Perfection:** Customizable by your colourist for a personalized, professional finish. ## Overview L'Oréal INOA 7.34 is a professional-grade, ammonia-free permanent hair colour cream that delivers vibrant, natural-looking results with up to 100% grey coverage. Designed for normal hair, it lightens up to 3 tones while protecting scalp comfort and hair health. Trusted by salons worldwide, this 60g tube offers a painless, salon-quality colour experience tailored by your colourist. ## Description Product Description Browse our latest professional hair colour products, from permanent to semi-permanent and ammonia-free.Whether you're considering haircolor for the first time, or color your hair regularly, discover L'Oréal Professionnel haircolor. Discover your perfect permanent hair colour, tailor-made for you by your colourist with our professional range at L'Oréal Professionnel. Directions Request a consultation to discover in the salon nearest to you, mix the product, apply, leave on for 35 minutes, then rinse and take care of the hair. Review: I love this hair dye - ⭐️⭐️⭐️⭐️⭐️ Salon-quality colour without the damage — INOA is a game changer! I’ve been colouring my hair for years, and INOA is by far one of the best dyes I’ve used. It gives a rich, vibrant colour that lasts, but what really sets it apart is how gentle it is on the scalp and hair. No harsh ammonia smell, no stinging — just a smooth, creamy formula that actually feels nourishing during application. After using INOA, my hair feels soft, shiny, and healthy — not dry or stripped like with some box dyes. The colour payoff is beautiful and natural-looking, with great grey coverage and depth. And it fades really gracefully over time. Whether you’re touching up roots or going for a full transformation, this feels like a luxury salon treatment at home. It’s 100% worth it if you want lasting colour without compromising your hair’s health. Review: Very good - Great stuff, leaves my hair a good colour and shiny. So much better than the ammonia products. Use with the correct lift for ammonia free. ## Features - Browse our latest professional hair colour products, from permanent to semi-permanent and ammonia-free. - Whether you're considering haircolor for the first time, or color your hair regularly, discover L'Oréal Professionnel haircolor - Discover your perfect permanent hair colour, tailor-made for you by your colourist with our professional range at L'Oréal Professionnel. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B009YIYEHE | | ASIN | B009YIYEHE | | Batteries | 1 A batteries required. | | Benefits | Permanent and painless colouring; natural highlights; up to 100% coverage of white hair; lightens up to 3 tones | | Best Sellers Rank | 5,704 in Beauty ( See Top 100 in Beauty ) 82 in Permanent Hair Colour | | Brand Name | L'Oréal Professionnel Paris | | Colour | Number 7.34 | | Container Type | Tube | | Country Of Origin | Spain | | Country of origin | Spain | | Customer Reviews | 4.6 4.6 out of 5 stars (3,880) | | Customer reviews | 4.6 4.6 out of 5 stars (3,880) | | Full Cure Time | 3E+1 Minutes | | Hair Color Permanence | Permanent | | Hair Type | normal | | Is discontinued by manufacturer | No | | Item Form | Cream | | Item Weight | 0.08 Kilograms | | Item model number | 44R601 | | Manufacturer | L'Oreal | | Manufacturer | L'Oreal | | Material Features | Ammonia free | | Material Type Free | Ammonia Free | | Number of Items | 1 | | Product Dimensions | 8 x 3 x 3 cm; 80 g | | Unit Count | 60.0 gram | ## Product Details - **Brand:** L'Oréal Professionnel Paris - **Colour:** Number 7.34 - **Hair type:** normal - **Item form:** Cream - **Material Type Free:** Ammonia Free - **Material feature:** Ammonia free - **Number of items:** 1 - **Package information:** Tube - **Unit count:** 60.0 gram ## Images ![Loreal INOA 7.34 60GRM V511 - Image 1](https://m.media-amazon.com/images/I/41c3igeu1WS.jpg) ![Loreal INOA 7.34 60GRM V511 - Image 2](https://m.media-amazon.com/images/I/71XvhmkMp6L.jpg) ![Loreal INOA 7.34 60GRM V511 - Image 3](https://m.media-amazon.com/images/I/81mqaTeu4iL.jpg) ![Loreal INOA 7.34 60GRM V511 - Image 4](https://m.media-amazon.com/images/I/61OVlm1q5uL.jpg) ![Loreal INOA 7.34 60GRM V511 - Image 5](https://m.media-amazon.com/images/I/61Ps1l3oU2L.jpg) ## Available Options This product comes in different **Color, Size** options. ## Customer Reviews ### ⭐⭐⭐⭐⭐ I love this hair dye *by C***D on 3 July 2025* ⭐️⭐️⭐️⭐️⭐️ Salon-quality colour without the damage — INOA is a game changer! I’ve been colouring my hair for years, and INOA is by far one of the best dyes I’ve used. It gives a rich, vibrant colour that lasts, but what really sets it apart is how gentle it is on the scalp and hair. No harsh ammonia smell, no stinging — just a smooth, creamy formula that actually feels nourishing during application. After using INOA, my hair feels soft, shiny, and healthy — not dry or stripped like with some box dyes. The colour payoff is beautiful and natural-looking, with great grey coverage and depth. And it fades really gracefully over time. Whether you’re touching up roots or going for a full transformation, this feels like a luxury salon treatment at home. It’s 100% worth it if you want lasting colour without compromising your hair’s health. ### ⭐⭐⭐⭐⭐ Very good *by J***P on 20 January 2026* Great stuff, leaves my hair a good colour and shiny. So much better than the ammonia products. Use with the correct lift for ammonia free. ### ⭐⭐⭐⭐⭐ Effective and possible to use at home *by E***A on 28 December 2017* Quite easy to use and looks professional/natural How to use: These are supposedly for professional use only but are no different in use to supermarket kits once you have bought the stuff. They work well and give a much better result over time, only a little more expensive. Covers grey well too. You can mix the colours to get any shade you like (I use half 7 and half 8). The whole numbers indicate a "base" lightness/darkness and you can choose to add redness or other twists by selecting a tube with a "decimal point". Shades are numbered with 1 as the darkest. You'll probably want to experiment on cut-off strands of your own hair before deciding which shade you want. Not for use by people under 18. I'm not a hairdresser, have no qualifications and this is just my experience. Warnings on the packets indicate the need to do a skin test 48 hours before you use it in case of allergic reaction. Don't rely on amateur reviews on Amazon for safety advice! You need to buy an oxidant to mix with these. Inoa also produce oxidants and you probably need 30 vol (9%) or 20 vol (6%). Use the 30 vol if you want to lighten the hair significantly (by up to 3 shades). Oxidants are almost certainly recommended in the amazon sections below. You need: - Tube of this product (or two if mixing shades) - Oxidant creme - Kitchen scales - Plastic bowl - Disposable gloves/rubber gloves - Brush for painting the mixture on and for mixing (I use one you get free in a supermarket hair dye) - Hair grips if necessary - Plastic comb - Old towel and/or plastic bag round neck to protect clothing - Timer/clock Hair should be dry and brushed but it doesn't really matter whether it's clean. Put on gloves, then use kitchen scales to measure out equal volumes (1:1 ratio) of colour and oxidant. Mix together very well using the brush. You're likely to need about one whole tube of colour to cover roots if you have fairly thick hair. You might need more though (I do), so have some in reserve. You can put the top back on the tube and use the rest later. Keep gloves on. Paint the hair outwards from your parting generously with the mixture (If your hair is already coloured, you'll just want to paint the roots. Don't keep re-colouring the whole hair each time as it will accumulate and quickly get darker. You can lighten natural hair, but you can't significantly lighten already coloured hair with this.) Now use a comb to create a new parting a little to one side and repeat until you've covered the whole head. The painted hair will conveniently stick together so you may not need grips. The back can be tricky and you may want to rig up a double mirror system or just do it by feel. Do the hairline and temples especially well (don't leave these to last). Try to work reasonably quickly, otherwise the first part you cover will have a much longer exposure time than the last part (don't panic though, it's not that critical). Wait 30 minutes after you've finished. Using gloves, massage roots/hair for 5 minutes to blur any edges to the colour. Rinse thoroughly and then shampoo really well, ideally using Inoa "post" shampoo (which seems to work really nicely and is supposed to remove residue better). There is also an Inoa colour conditioner, which gives my hair good condition and less knots. That's it. I sometimes find I get redness in the colour immediately afterwards even though I use a base colour. This reduces quickly with a few good shampooings. It's also less pronounced if I use 30 vol oxidant rather than 20 vol. Extras: I like to make the look more natural by doing a few strands with slightly different colour (about 1/2 a shade different) so it's not all identical. You can use aluminium foil to separate them. I also occasionally add a few highlighted strands using majimeches highlighter for a "sunkissed" effect. ## Frequently Bought Together - Loreal INOA 7.34 60GRM V511 - L'OREAL INOA Shade 8.0 Deep Light Blonde 60g --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.co.uk/products/50799418-loreal-inoa-7-34-60grm-v511](https://www.desertcart.co.uk/products/50799418-loreal-inoa-7-34-60grm-v511) --- *Product available on Desertcart United Kingdom* *Store origin: GB* *Last updated: 2026-05-17*