---
product_id: 50328981
title: "Brand Gap, The: Revised Edition (Aiga Design Press)"
price: "£32.38"
currency: GBP
in_stock: true
reviews_count: 13
url: https://www.desertcart.co.uk/products/50328981-brand-gap-the-revised-edition-aiga-design-press
store_origin: GB
region: United Kingdom
---

# Brand Gap, The: Revised Edition (Aiga Design Press)

**Price:** £32.38
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Brand Gap, The: Revised Edition (Aiga Design Press)
- **How much does it cost?** £32.38 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.uk](https://www.desertcart.co.uk/products/50328981-brand-gap-the-revised-edition-aiga-design-press)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
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## Description

Buy Brand Gap, The: Revised Edition (Aiga Design Press) 2 by Neumeier, Marty (ISBN: 9780321348104) from desertcart's Book Store. Everyday low prices and free delivery on eligible orders.

Review: A must read for brand builders - An absolute must for brand builders and business owners who want to understand branding. This is crafted as a very easy read for a reason and I urge you to read it more than once as it’s full of branding gold.
Review: Three questions open up a new world of opportunity - My introduction to Marty Neumeier was through 3 questions - Who are you? What do you do? Why does it matter. The incisiveness of the thought compels the serious marketer to question the seriousness of their marketing aspirations and intentions, as they finalise their marketing programs. The brand gap presents a framework that enable's the serious marketer to up the ante during their deliberations as they move towards finalising their brand programs for their financial year. Marty's thoughts are a fresh perspective in a world looking for greater levels of market acceptance, and improved customer acceptance in an over traded market place. The Brand Gap: How to Bridge the Distance Between Business Strategy and Design : a Whiteboard Overview (Aiga Design Press)

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | 46,557 in Books ( See Top 100 in Books ) 6 in Amazon Online Shopping 45 in E-Commerce Web Marketing 59 in Advertising (Books) |
| Customer reviews | 4.4 4.4 out of 5 stars (1,548) |
| Dimensions  | 13.34 x 1.14 x 20.32 cm |
| Edition  | 2nd |
| ISBN-10  | 0321348109 |
| ISBN-13  | 978-0321348104 |
| Item weight  | 272 g |
| Language  | English |
| Print length  | 208 pages |
| Publication date  | 1 Sept. 2005 |
| Publisher  | New Riders |

## Images

![Brand Gap, The: Revised Edition (Aiga Design Press) - Image 1](https://m.media-amazon.com/images/I/61AZCFFN-RL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ A must read for brand builders
*by M***R on 20 August 2025*

An absolute must for brand builders and business owners who want to understand branding. This is crafted as a very easy read for a reason and I urge you to read it more than once as it’s full of branding gold.

### ⭐⭐⭐⭐⭐ Three questions open up a new world of opportunity
*by E***N on 7 August 2012*

My introduction to Marty Neumeier was through 3 questions - Who are you? What do you do? Why does it matter. The incisiveness of the thought compels the serious marketer to question the seriousness of their marketing aspirations and intentions, as they finalise their marketing programs. The brand gap presents a framework that enable's the serious marketer to up the ante during their deliberations as they move towards finalising their brand programs for their financial year. Marty's thoughts are a fresh perspective in a world looking for greater levels of market acceptance, and improved customer acceptance in an over traded market place. The Brand Gap: How to Bridge the Distance Between Business Strategy and Design : a Whiteboard Overview (Aiga Design Press)

### ⭐⭐⭐⭐ Good introduction to Branding
*by C***B on 6 October 2023*

This short book is a good introduction to Branding. I love this guy's books, but I must admit that I found Zag and The Brand Flip more compelling. This is good background reading though, but I'd read Zag first and then The Brand Flip. Only come back to Brand Gap if you need more background

## Frequently Bought Together

- The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
- Zag: The Number One Strategy of High-Performance Brands
- Brand Flip, The: Why customers now run companies and how to profit from it (Voices That Matter)

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*Product available on Desertcart United Kingdom*
*Store origin: GB*
*Last updated: 2026-05-28*