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๐ Unlock the secret blueprint behind the worldโs most iconic brands!
Branding In Five and a Half Steps by Michael Johnson is a definitive guide blending branding strategy and design, featuring over 1,000 illustrations and practical templates. Authored by an award-winning expert, it breaks down the branding process with clear case studies and actionable insights, making it essential for professionals aiming to master brand identity creation.

| Best Sellers Rank | 132,426 in Books ( See Top 100 in Books ) 21 in Branding & Logo Design 122 in Advertising (Books) |
| Customer reviews | 4.6 4.6 out of 5 stars (303) |
| Dimensions | 21.5 x 25.3 x 3 cm |
| Edition | Illustrated |
| ISBN-10 | 0500518963 |
| ISBN-13 | 978-0500518960 |
| Item weight | 1.45 kg |
| Language | English |
| Print length | 320 pages |
| Publication date | 29 Sept. 2016 |
| Publisher | Thames and Hudson Ltd |
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