--- product_id: 49550915 title: "Sugarflair White Extra Food Colouring Paste 42g - Maximum Concentrated Paste Food Dye for Cake Decorating, Fondant, Buttercream, Cake Batter and More - Vegan, Kosher, Bake-Stable" brand: "sugarflair colours" price: "£8.05" currency: GBP in_stock: true reviews_count: 13 category: "Sugarflair Colours" url: https://www.desertcart.co.uk/products/49550915-sugarflair-white-extra-food-colouring-paste-42g-maximum-concentrated-paste store_origin: GB region: Great Britain --- # Vegan & allergen-friendly Super concentrated paste Bake-stable & vibrant Sugarflair White Extra Food Colouring Paste 42g - Maximum Concentrated Paste Food Dye for Cake Decorating, Fondant, Buttercream, Cake Batter and More - Vegan, Kosher, Bake-Stable **Brand:** sugarflair colours **Price:** £8.05 **Availability:** ✅ In Stock ## Summary > 🎂 Elevate your bake game with colour that commands attention! ## Quick Answers - **What is this?** Sugarflair White Extra Food Colouring Paste 42g - Maximum Concentrated Paste Food Dye for Cake Decorating, Fondant, Buttercream, Cake Batter and More - Vegan, Kosher, Bake-Stable by sugarflair colours - **How much does it cost?** £8.05 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.co.uk](https://www.desertcart.co.uk/products/49550915-sugarflair-white-extra-food-colouring-paste-42g-maximum-concentrated-paste) ## Best For - sugarflair colours enthusiasts ## Why This Product - Trusted sugarflair colours brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Trusted Quality:** From the UK’s leading baking supplier, loved by thousands of pros and home bakers alike. - • **Clean & Conscious:** 100% food safe, vegan, kosher, gluten-free, and allergen-friendly for guilt-free creativity. - • **Maximum Colour Impact:** Get intense, vibrant shades with just a tiny amount—less is more! - • **Versatile Application:** Perfect for fondant, buttercream, cake batter, and even edible paint techniques. - • **Long-Lasting Freshness:** Screw-top jar keeps your paste fresh and ready for your next masterpiece. ## Overview Sugarflair White Extra Food Colouring Paste is a super-concentrated, glycerin-based food dye designed for professional and home bakers seeking vibrant, bake-stable colours. This 42g jar delivers intense white pigment suitable for fondant, buttercream, cake batter, and more, without altering taste or texture. Vegan, kosher, gluten-free, and allergen-friendly, it ensures safe, versatile use while maintaining freshness with a resealable screw-top lid. Trusted by thousands, it’s the go-to choice for flawless, eye-catching cake decoration. ## Description Product description Get maximum colour in just one jar of Sugarflair Maximum Concentrated Food Colouring Paste. This super-concentrated paste means you need less so you use less to get the desired shade to compliment your special occasion cakes and cake decorations. Use to colour fondant, flower paste, buttercream, cake mixes (any many other icings) without changing the consistency of the medium used. Eight intense shades to choose from. Use right from the jar or thin with rejuvenator spirit for bright bold paint. Quality concentrated food colouring paste from one of the UK’s leading baking suppliers. Ingredients Humectant: E422 glycerol; thickener: silica E551; colour: E171 Titanium Dioxide P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Directions Add the paste colour a little at a time using a cocktail stick or small spatula to achieve different shades and depth of colour, remembering that the colour may intensify as it develops over time. Box Contains 1 pot per box all the same colour Manufacturer Contact Information Sugarflair Colours Ltd. 2a Armstrong Road, Manor Trading Estate, Benfleet, Essex, SS7 4PW. See more Review: Doesn’t affect the taste! - This is a great product. Made my red velvet cupcakes look divine and didn’t affect the taste. Only needed 2 tspn for 24 cupcakes and it worked its magic, the red is so vibrant Review: Excellent - Excellent, no taste in buttercream and lovely vibrant colour ## Features - Super Concentrated Food Colouring Paste - Sugarflair Extra Maximum Concentrated Food Colouring Paste colours are highly concentrated so you need less of the colour to achieve the desired shade. - Add intense colour to your cakes and bakes with these Extra concentrated colours including Black, Blue, Brown, Green, Orange, Purple, Red, White and Yellow food colouring paste. - Easy To Use - Use right from the jar with pastes and mixes or use as a paint by adding a little water or rejuvenator spirit. Once complete, replace the screw-top cap and it’ll stay fresh for reuse. The extensive Sugarflair range has everything you need from food colouring paste to edible sprinkles to give your cakes that professional touch. - 100% Food Safe & Allergen-Friendly – Kosher certified. Free from nuts, gluten, alcohol, GMOs. Suitable for vegetarian, vegan, and halal diets. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B00HAUVUAM | | ASIN | B00HAUVUAM | | Allergen Information | Contains: Barley Free, Crustacean Free, Gluten Free, Kamut Free, Nut Free | | Best Sellers Rank | 590 in Grocery ( See Top 100 in Grocery ) 4 in Food Colouring 72 in Cake Decorations | | Brand Name | Sugarflair Colours | | Colour | White | | Country of Origin | United Kingdom | | Country of origin | United Kingdom | | Customer Reviews | 4.6 4.6 out of 5 stars (7,385) | | Customer reviews | 4.6 4.6 out of 5 stars (7,385) | | Diet Type | Gluten Free, Vegan, Vegetarian | | Flavour | White | | Formulation Base | Glycerin-Based | | Is discontinued by manufacturer | No | | Item Form | Paste | | Item Type Name | White Extra Food Colouring Paste | | Item Weight | 42 Grams | | Item model number | J401 | | Manufacturer | Sugarflair Colours | | Manufacturer | Sugarflair Colours | | Manufacturer Contact Information | Sugarflair Colours Ltd. 2a Armstrong Road, Manor Trading Estate, Benfleet, Essex, SS7 4PW. | | Number of Items | 1 | | Number of Pieces | 1 | | Product Dimensions | 6 x 4 x 6 cm; 42 g | | Region of Origin | Great Britain | | Size | 42 g (Pack of 1) | | Specialty | Kosher Certified. Free from Nuts, Gluten, Alcohol, GMOs. Suitable for Vegetarian, Vegan and Halal Diets. | | UPC | 610370673812 | | Unit Count | 42.0 gram | ## Product Details - **Allergen information:** Contains: Barley Free, Crustacean Free, Gluten Free, Kamut Free, Nut Free - **Brand:** Sugarflair Colours - **Colour:** White - **Item form:** Paste - **Item weight:** 42 Grams - **Manufacturer:** Sugarflair Colours - **Number of items:** 1 - **UPC:** 610370673812 - **Unit count:** 42.0 gram ## Images ![Sugarflair White Extra Food Colouring Paste 42g - Maximum Concentrated Paste Food Dye for Cake Decorating, Fondant, Buttercream, Cake Batter and More - Vegan, Kosher, Bake-Stable - Image 1](https://m.media-amazon.com/images/I/71dyEhvGMpL.jpg) ![Sugarflair White Extra Food Colouring Paste 42g - Maximum Concentrated Paste Food Dye for Cake Decorating, Fondant, Buttercream, Cake Batter and More - Vegan, Kosher, Bake-Stable - Image 2](https://m.media-amazon.com/images/I/81IG-LspuTL.jpg) ![Sugarflair White Extra Food Colouring Paste 42g - Maximum Concentrated Paste Food Dye for Cake Decorating, Fondant, Buttercream, Cake Batter and More - Vegan, Kosher, Bake-Stable - Image 3](https://m.media-amazon.com/images/I/71recaXl0jL.jpg) ![Sugarflair White Extra Food Colouring Paste 42g - Maximum Concentrated Paste Food Dye for Cake Decorating, Fondant, Buttercream, Cake Batter and More - Vegan, Kosher, Bake-Stable - Image 4](https://m.media-amazon.com/images/I/617PVVhiAFL.jpg) ![Sugarflair White Extra Food Colouring Paste 42g - Maximum Concentrated Paste Food Dye for Cake Decorating, Fondant, Buttercream, Cake Batter and More - Vegan, Kosher, Bake-Stable - Image 5](https://m.media-amazon.com/images/I/61o2daT87zL.jpg) ## Available Options This product comes in different **Color, Size** options. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Doesn’t affect the taste! *by A***I on 10 January 2026* This is a great product. Made my red velvet cupcakes look divine and didn’t affect the taste. Only needed 2 tspn for 24 cupcakes and it worked its magic, the red is so vibrant ### ⭐⭐⭐⭐⭐ Excellent *by E***S on 5 March 2026* Excellent, no taste in buttercream and lovely vibrant colour ### ⭐⭐⭐⭐⭐ Great food colouring, stays red when baked! *by J***D on 7 February 2026* Great food colouring, gives great colour to velvet cake. Some other high street brands loose colour when baked. Worth the money. ## Frequently Bought Together - Sugarflair White Extra Food Colouring Paste, Maximum Concentrated Food Colouring for Buttercream, Sugar Paste, Royal Icing, Cake Mixes and More! Vibrant Colour Food Dye - 42g - Sugarflair Food Colouring Paste Blood Red, Spectral Highly Concentrated Food Colouring for Buttercream, Sugar Paste, Royal Icing, Cake Decorations and More! Vibrant Colour Food Dye! - 25g - Rainbow Dust ProGel Professional Food Colouring (Red, 25g) --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.co.uk/products/49550915-sugarflair-white-extra-food-colouring-paste-42g-maximum-concentrated-paste](https://www.desertcart.co.uk/products/49550915-sugarflair-white-extra-food-colouring-paste-42g-maximum-concentrated-paste) --- *Product available on Desertcart Great Britain* *Store origin: GB* *Last updated: 2026-04-22*