---
product_id: 49095873
title: "Sugarflair Red Extra Maximum Concentrated Food Colouring Paste, for Use with Sugar Pastes, Flowerpaste, Buttercream, Royal Icing and more - 400g"
brand: "sugarflair colours"
price: "£37.51"
currency: GBP
in_stock: true
reviews_count: 8
category: "Sugarflair Colours"
url: https://www.desertcart.co.uk/products/49095873-sugarflair-red-extra-maximum-concentrated-food-colouring-paste-for-use
store_origin: GB
region: United Kingdom
---

# Sugarflair Red Extra Maximum Concentrated Food Colouring Paste, for Use with Sugar Pastes, Flowerpaste, Buttercream, Royal Icing and more - 400g

**Brand:** sugarflair colours
**Price:** £37.51
**Availability:** ✅ In Stock

## Quick Answers

- **What is this?** Sugarflair Red Extra Maximum Concentrated Food Colouring Paste, for Use with Sugar Pastes, Flowerpaste, Buttercream, Royal Icing and more - 400g by sugarflair colours
- **How much does it cost?** £37.51 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.uk](https://www.desertcart.co.uk/products/49095873-sugarflair-red-extra-maximum-concentrated-food-colouring-paste-for-use)

## Best For

- sugarflair colours enthusiasts

## Why This Product

- Trusted sugarflair colours brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Description

Ingredients Humectant: E422, Thickener: E551, Colour: E124 (Ponceau 4R), E129 (Allura Red). E124, E129: may have an adverse effect on activity and attention in children Directions Mix a small amount into icing, fondant, or other mediums and mix well.

Review: Reliable - Best for making red velvet cakes
Review: Perfect food colour - recommended - Love this food colouring paste - is perfect for Red Velvet cakes!

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B01N6V6867 |
| Best Sellers Rank | 14,704 in Grocery ( See Top 100 in Grocery ) 112 in Food Colouring |
| Brand | Sugarflair Colours |
| Caffeine content | caffeine free |
| Country of origin | United Kingdom |
| Cuisine | General |
| Customer Reviews | 4.8 4.8 out of 5 stars (136) |
| Date First Available | 26 Jan. 2017 |
| Format | Gel,Paste |
| Manufacturer | Sugarflair Colours |
| Manufacturer reference | C201 |
| Package Dimensions | 9.5 x 9.3 x 6.9 cm; 400 g |
| Region Produced In | Great Britain |
| Units | 400 Grams |

## Product Details

- **Brand:** Sugarflair Colours
- **Colour:** Red
- **Item form:** Gel,Paste
- **Item weight:** 400 Grams
- **Manufacturer:** Sugarflair Colours
- **Number of items:** 1
- **UPC:** 610371673729
- **Unit count:** 400 Grams

## Images

![Sugarflair Red Extra Maximum Concentrated Food Colouring Paste, for Use with Sugar Pastes, Flowerpaste, Buttercream, Royal Icing and more - 400g - Image 1](https://m.media-amazon.com/images/I/61HEd-cKZgL.jpg)

## Questions & Answers

**Q: Is it kosher?**
A: Yes. If you go onto their website you can see the certificate. There is a marking on the jar to say it is

**Q: Can this product be kept in the fridge and what is the shelf life duration.**
A: You don't need to keep it in the fridge. Usually have very long self life (best before date ) current stock is Dec 2014

**Q: Is this product animal cruelty-free?**
A: I believe it is cruelty free, not tested on animals.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Reliable
*by S***S on 11 October 2025*

Best for making red velvet cakes

### ⭐⭐⭐⭐⭐ Perfect food colour - recommended
*by M***E on 12 July 2025*

Love this food colouring paste - is perfect for Red Velvet cakes!

### ⭐⭐⭐⭐⭐ red food colouring
*by M***R on 28 September 2023*

ive been making a lot of red velvet cakes recently and the recipe requires a lot of red cake gel. this large container is more expensive on purchase but is cheaper in the long term. Id definately buy again as the quality of the produce it great

## Frequently Bought Together

- Sugarflair Max Concentrate Paste Colour - Red Extra 400g
- Sugarflair Food Colouring Paste Holly Green, Concentrated Spectral Food Colouring for Buttercream, Sugar Paste, Royal Icing, Cake Mixes, Macarons and More! - 25g
- Sugarflair Red Extra Food Colouring Paste, Maximum Concentrated Food Colouring for Buttercream, Sugar Paste, Royal Icing, Cake Mixes and More! Vibrant Colour Food Dye - 42g

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**Shop now:** [https://www.desertcart.co.uk/products/49095873-sugarflair-red-extra-maximum-concentrated-food-colouring-paste-for-use](https://www.desertcart.co.uk/products/49095873-sugarflair-red-extra-maximum-concentrated-food-colouring-paste-for-use)

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*Product available on Desertcart United Kingdom*
*Store origin: GB*
*Last updated: 2026-06-02*