---
product_id: 49013994
title: "Business Model Generation"
price: "£36.93"
currency: GBP
in_stock: true
reviews_count: 13
url: https://www.desertcart.co.uk/products/49013994-business-model-generation
store_origin: GB
region: United Kingdom
---

# 45 countries collaboration 4-color visual design 470+ global practitioners Business Model Generation

**Price:** £36.93
**Availability:** ✅ In Stock

## Summary

> 🚀 Unlock the future of business with the ultimate playbook for visionaries!

## Quick Answers

- **What is this?** Business Model Generation
- **How much does it cost?** £36.93 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.uk](https://www.desertcart.co.uk/products/49013994-business-model-generation)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Ready for Action:** Practical, hands-on tools and techniques designed for executives, entrepreneurs, and consultants eager to lead change.
- • **Visual Strategy Mastery:** A stunning 4-color design that transforms complex business concepts into actionable, easy-to-understand frameworks.
- • **Blueprint for Disruption:** Master the Business Model Canvas to systematically design, analyze, and innovate your business model for tomorrow’s market.
- • **Trusted by Industry Leaders:** Used by top firms like 3M, Ericsson, Deloitte—join the ranks of game changers shaping the future of business.
- • **Global Expertise, Local Impact:** Co-created by 470+ business model innovators from 45 countries, ensuring diverse, cutting-edge insights.

## Overview

Business Model Generation is a visually rich, globally co-created handbook that equips professionals with the Business Model Canvas and innovation techniques to design disruptive, future-proof business models. With contributions from 470 practitioners across 45 countries and adoption by leading companies worldwide, this book is a must-have strategic tool for executives, entrepreneurs, and consultants ready to outpace competition and redefine value creation.

## Description

Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation . Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"

Review: I've become a fan. - I have read many books on the subject of business and entrepreneurship and I have to say that this book has been a great contribution to my growing library. What I loved about this book was how it tied much of my existing knowledge down to a single methodical blueprint - the business model canvas. Which I'm sure I'll use over and over. It then went on to attempt to identify different types of business model design patterns and while I don't believe it fulfilled its duty entirely it did provide a few useful ideas and unveiled useful business model concepts. This book did a wonderful job of pointing how business model innovation can completely change your business and its potential success. A must read for all aspiring entrepreneurs. Practical and modern and certainly introduces interesting ways of using the model to get the business design juices flowing. While the format and the illustrations were particularly 'cool' I did find it slightly distracting. Even so, I'm still giving it 5 stars because it was such a joy to read and a wonderful contribution to the books on this subject.
Review: Practises what it preaches - A really stimulating and useful book. If you've been involved with service design, the approach will be familiar. The book itself is an example of first-class design at work. It takes complex processes, whether it's producing a book or managing an enterprise, and simplifies what is entailed through a neat combination of visuals and text. In sum, the book draws together all the elements for drawing up business plans, marketing plans, strategic plans, etc, in their own right or as part of an integrated approach. It's all achieved by means of a cleverly designed and easily navigable base template that helps generate ideas, pose the right questions and make clear the linkages entailed in drawing up coherent and cohesive plans.

## Features

- New
- Mint Condition
- Dispatch same day for order received before 12 noon
- Guaranteed packaging
- No quibbles returns

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | 33,698 in Books ( See Top 100 in Books ) 21 in Small Business Plans 72 in Starting a Business |
| Customer Reviews | 4.6 out of 5 stars 4,300 Reviews |

## Images

![Business Model Generation - Image 1](https://m.media-amazon.com/images/I/71erqUGX3cL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐⭐ I've become a fan.
*by K***O on 22 November 2010*

I have read many books on the subject of business and entrepreneurship and I have to say that this book has been a great contribution to my growing library. What I loved about this book was how it tied much of my existing knowledge down to a single methodical blueprint - the business model canvas. Which I'm sure I'll use over and over. It then went on to attempt to identify different types of business model design patterns and while I don't believe it fulfilled its duty entirely it did provide a few useful ideas and unveiled useful business model concepts. This book did a wonderful job of pointing how business model innovation can completely change your business and its potential success. A must read for all aspiring entrepreneurs. Practical and modern and certainly introduces interesting ways of using the model to get the business design juices flowing. While the format and the illustrations were particularly 'cool' I did find it slightly distracting. Even so, I'm still giving it 5 stars because it was such a joy to read and a wonderful contribution to the books on this subject.

### ⭐⭐⭐⭐⭐ Practises what it preaches
*by G***Y on 13 July 2011*

A really stimulating and useful book. If you've been involved with service design, the approach will be familiar. The book itself is an example of first-class design at work. It takes complex processes, whether it's producing a book or managing an enterprise, and simplifies what is entailed through a neat combination of visuals and text. In sum, the book draws together all the elements for drawing up business plans, marketing plans, strategic plans, etc, in their own right or as part of an integrated approach. It's all achieved by means of a cleverly designed and easily navigable base template that helps generate ideas, pose the right questions and make clear the linkages entailed in drawing up coherent and cohesive plans.

### ⭐⭐⭐⭐ More style than substance
*by P***R on 12 June 2015*

This is a remarkable triumph of visual design. I don't think I've ever seen a book like it before. I have some criticisms about how easy it is to read and the fact that the content is more style over substance. For one thing, to create space for all the funky images, the words are in a small font. I was OK but I know that some people will struggle. I like the idea of the one page Business Model Canvas which is described as "a shared language for describing, visualising, assessing and changing business models." It looks very useful to summarise your existing business model and for moving towards better ways to create, deliver and capture value. The Business Model Generation Canvas has nine elements: 1 Customer segments 2 Value propositions 3 Channels 4 Customer relationships 5 Revenue streams 6 Key resources 7 Key activities 8 Key partnerships 9 Cost structure As you can see, it is a tight summary of a business with a balance between external and internal factors. Business models are important because they are the means to deliver your differentiation strategy. Without a coherent plan, any differentiation is likely to be shallow. Marketing hype may fool the customers into buying such a shallow differentiated product once but probably not again. The exercise of filling in the Business Model Canvas will help you to focus on the few things of business model design that matter although you need to have thought through your differentiation strategy first. Beyond the the Business Model canvas, I was disappointed. Because the book looks so different and special, I was expecting the content to match. But it didn't. I thought it was pretty superficial. It is a good introduction to thinking about business design although it assumes that's the answer you want rather than giving you a diagnostic to establish whether business design lies at the heart of your business issues. I'd have liked to have seen more consideration of the value proposition and how it is different from competitors now and what they are likely to develop in the future. The authors have since written another book to address this issue but again, I was disappointed and only gave that book Three Stars. This one however, overall and despite its flaws is an important book and the Business Model Canvas has become a popular tool. Paul Simister, a business coach who helps business owners who are stuck, get unstuck. This review first appeared on my Differentiate Your Business blog in August 2011.

## Frequently Bought Together

- Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (The Strategyzer series)
- Value Proposition Design: How to Create Products and Services Customers Want (The Strategyzer Series)
- Testing Business Ideas: A Field Guide for Rapid Experimentation (The Strategyzer Series)

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*Product available on Desertcart United Kingdom*
*Store origin: GB*
*Last updated: 2026-07-22*