--- product_id: 48794018 title: "Loreal DIA RICHESSE 7 50ML V511" brand: "l'oréal professionnel paris" price: "FREE" currency: GBP in_stock: false reviews_count: 8 url: https://www.desertcart.co.uk/products/48794018-loreal-dia-richesse-7-50ml-v511 store_origin: GB region: United Kingdom --- # Innovative conditioning for glossy shine Ammonia-free formula for gentle care Short development time for busy pros Loreal DIA RICHESSE 7 50ML V511 **Brand:** l'oréal professionnel paris **Price:** FREE **Availability:** ❌ Out of Stock ## Summary > ✨ Elevate your hair game with gentle, glossy color that fits your fast-paced life! ## Quick Answers - **What is this?** Loreal DIA RICHESSE 7 50ML V511 by l'oréal professionnel paris - **How much does it cost?** FREE with free shipping - **Is it available?** Currently out of stock - **Where can I buy it?** [www.desertcart.co.uk](https://www.desertcart.co.uk/products/48794018-loreal-dia-richesse-7-50ml-v511) ## Best For - l'oréal professionnel paris enthusiasts ## Why This Product - Trusted l'oréal professionnel paris brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Quick & Convenient:** Fast processing time ideal for busy schedules and quick touch-ups - • **Seamless Grey Blending:** Covers up to 70% of first grey hairs with natural reflections—no harsh lines - • **Gentle First-Time Color:** Ammonia-free, tone-on-tone formula perfect for your debut dye experience - • **Salon-Quality Conditioning:** Innovative formula strengthens hair fiber, leaving it soft and glossy for weeks - • **Natural, Fade-Resistant Vibrancy:** Semi-permanent color that evolves naturally without root lines or harsh fades ## Overview L'Oréal Professionnel DIA RICHESSE 7 Medium Blonde is a semi-permanent, ammonia-free hair color designed for first-time users and grey blending. Its tone-on-tone technology delivers natural, vibrant reflections with a quick development time, perfect for busy professionals. The innovative conditioning formula strengthens hair fibers, ensuring soft, glossy results that last up to 6 weeks without harsh fading or root lines. ## Description Product Description L'Oréal Professionnel DIA richesse semi-permanent hair colour is a perfect hair dye for your first time. Dia richesse illuminates natural hair colour through its ammonia free and tone-on-tone colouration process, for rich, deep reflects and exceptionally soft feel. This is ideal for blending away your first grey hairs leaving it with natural-looking colour. The short development time also makes it perfect for quick hair dye top-up services for those with busy lives. With its innovative conditioning formula, it leaves your hair feeling conditioned, looking glossy and helps to enhance the vibrancy. Comes in no. 7 Medium Blonde colour. Directions BP1: DIARICHESSE: Ideal for first coloring, blending the first white hair or adding shine and reflection to natural hair; Low maintenance, fades discreetly. BP2: semi-permanent colouring: Dia Richesse allows you to realize tone-on-tone dyes on natural hair, without ammonia and without odor, allowing you to obtain a natural reflection and cover the first white hair. BP3: PROFESSIONAL RESULTS: Diarichesse hair colour has been formulated to cover up to 70% of white hair and evolve naturally over time, without root effect; It gives the hair natural reflections and shine. BP4: Strengthens and protects the hair fiber: Diarichesse strengthens and protects the hair fibre for exceptional shine and softness for up to 6 weeks of wear. BP5: Precautions for use: Follow the instructions for use and precautions for use before any application. Use only with the recommended diactivators: 6 vol. (1.8%), 9 vol. (2.7%) or 15 vols. (4.5%) on natural hair; Respect the indicated proportions and exposure time. P.when('A').execute(function(A) { A.on('a:expander:toggle_description:toggle:collapse', function(data) { window.scroll(0, data.expander.$expander[0].offsetTop-100); }); }); Safety Warning Read the instructions for use See more ## Features - A perfect hair dye for your first time - Ammonia Free and tone-on-tone colouration process - Ideal for blending away your first grey hairs - Perfect for quick hair dye top-up services - Innovative conditioning formula ## Technical Specifications | Specification | Value | |---------------|-------| | Manufacturer | L'Oréal S.A. | | Package dimensions | 17.2 x 3.5 x 3 centimetres | | Package Weight | 0.06 Kilograms | | Item dimensions L x W x H | 36 x 28 x 168 millimetres | | Item weight | 0.13 Pounds | | Brand | L'Oréal Professionnel Paris | | Colour | 7 Medium Blonde | | Format | Cream | | Volume | 1.7 Fluid Ounces | | Speciality | Ammonia Free,Natural | | Target audience | Women. | | Item model number | 3474630398122 | | Product Dimensions | 3.61 x 2.79 x 16.79 cm; 58.97 g | | ASIN | B006RI40Q4 | ## Product Details - **Colour:** 7 Medium Blonde - **Package information:** Bottle - **Product benefits:** Provides intense colour and covers up to 70% of white hair without ammonia for a natural look - **Brand:** L'Oréal Professionnel Paris - **Item form:** Cream - **Hair type:** Blonde - **Number of items:** 1 - **Unit count:** 50.0 millilitre(s) - **Material feature:** Natural - **Material Type Free:** Synthetic ## Images ![Loreal DIA RICHESSE 7 50ML V511 - Image 1](https://m.media-amazon.com/images/I/51KRB+YwBJS.jpg) ![Loreal DIA RICHESSE 7 50ML V511 - Image 2](https://m.media-amazon.com/images/I/51Wa6gggqML.jpg) ![Loreal DIA RICHESSE 7 50ML V511 - Image 3](https://m.media-amazon.com/images/I/41DdZmt7P8L.jpg) ## Available Options This product comes in different **Color, Size** options. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Superb colour, stunning condition...... *by L***D on 29 July 2019* I use this beautiful, rich very dark brown as a demi-permanent, although I am told it can be a permanent tint, depending on the strength of the developer one mixes with it.I am not a hairdresser, but on the advice of my colourist, I use 9% developer with this and the staying power is around 24 washes, although I find that my hair holds any dark hair dye quite well and so this results in a virtually permanent dye without any damage to my locks.My natural colour is a light chestnut brown, but after using this, my hair becomes very dark indeed. Although No3 is a dark brown, the result on my hair is the closest you can get to black without the blue tinge. In fact, as it fades, I’ve found strands of burgundy under sunlight. I love it.The most glorious thing about colouring your hair with this, is the shine. I have used many different brands over the last 15 years and none have produced the extraordinary shine that this one does. In fact, I have become so used to having my hair in this amazing condition that after a brief encounter with a Magenta red (also Loreal), I reverted back to No3. That’s not to say that the Magenta isn’t a beautiful colour as well, it’s a stunning red, but for me personally, it doesn’t result in that mirror-shine we all long for as our crowning glory!The consistency of this product is between a cream and a liquid; 1 part hair colour mixed with 1.5 developer or 1x 50ml tube hair colour to 75ml of developer.I have mentioned the instructed ratio mix to point out to everyone that once applied, the mixed consistency allows you to pile your hair on top of your head with a clip whilst waiting for the colour to take (between 15-35mins). So, there’s no need to wrap a towel around your head to prevent the colour from running down your face, neck, ears etc. Or worse, gradually come to the boil under a barely elasticated plastic shower cap, thus creating those rivulets of colour tinted perspiration now pouring down your face, neck, ears etc. (I’m writing this on a very hot and humid Summer day!). Just don’t accidentally brush past your pristine whitewashed walls or forget and lie back on the sofa or you could find yourself redecorating as well!!I am obviously speaking from experience lol.All humour aside, I love this product and I have been using it for nearly 10 years; my hair is still as soft and shiny as it was the first time I tried it, even with a short period of lightening to be a redhead for a few months. This is the magic of Loreal’s hair colour range, they’re vivid colours that don’t wreck the condition of your hair.And finally, my hair is waist-length so I always buy two tubes of colour, but usually only use 1 and ½.I will reiterate that I am NOT a hairdresser, but I often colour my own hair when my colourist is too busy to fit me in. Any directions that I have mentioned here are for the purpose of this review, to show why I love this product and the reasons it earns 5 stars for me personally. ### ⭐⭐⭐⭐⭐ Great value *by K***R on 17 July 2025* Great value for money lovely rich colour ### ⭐⭐⭐⭐⭐ Good *by A***A on 11 September 2025* Good ## Frequently Bought Together - Loreal DIA RICHESSE 7 50ML V511 - Loreal DIA RICHESSE 7.31 50ML V511 - Loreal DIA ACTIVATEUR II 15 VOL 1L V034 --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.co.uk/products/48794018-loreal-dia-richesse-7-50ml-v511](https://www.desertcart.co.uk/products/48794018-loreal-dia-richesse-7-50ml-v511) --- *Product available on Desertcart United Kingdom* *Store origin: GB* *Last updated: 2026-07-02*