Marketing For Dummies

Book came ripped in package. But the book itself is outstanding

not all the way through it but definitely up to date info

Marketing for Dummies 6th Edition is a guide to creating a better customer experience and asks you to focus on your businesses purpose and brand in a different light. As a small business owner, I wasn’t sure where to start when it came to marketing. It seems overwhelming given today’s ever-changing social media and technology, not to mention the multifaceted post-pandemic way of living! McMurtry breaks down the steps and gives you real-life solutions to navigate marketing goals no matter what your line of work is. This book is easy to understand and a quick read to help boost your confidence and give you direction for profitable marketing. Marketing for Dummies has helped me define my brand and it’s purpose to better connect with my clients. The writer really analyzes how emotionally relevant marketing is important to appeal to todays' customers. She shows you tangible ways to build your community and spark lifelong relationships with valuable customers. This book is like having advice from a trusted friend….very approachable and easy to read without dumbing it down too far or getting dull. I recommend Marketing to Dummies to all business owners, large or small, to gain valuable knowledge that is easy to digest and a reference I will use for years to come. This book has helped me to identify and prioritize my goals for growth and speaks to people of all industries and backgrounds without being boring. Marketing made fun….and gives you so much to think about to improve your marketing strategies and business goals. Buy this and spark your brand!

I'm continually overwhelmed by the ever growing facets and trends in marketing, and needed a book which could give me some common sense guidance for the new year ahead. This is exactly what I was looking for and as a result, I have a good play book for my next marketing campaign. I specifically liked the macro view of digital marketing and the approach to various mediums, including print in a digital landscape. Facebook and Instagram are still key players and the book gives you a good direction on where to start on social media. The "Tips" and "Remember" snippets are helpful too, not to mention creative and insightful. You really get a bang for your buck with them scattered throughout the chapters— it educated me in unexpected ways. There were also tools I have never heard of before, like helpful apps, podcast strategies and unknown (valuable) avenues I have never really ever considered. Quantifiable results is what I personally strive for and this book is a great resource for keeping me on track. Jeanette Maw McMurtry's style of writing makes it not so overwhelming and makes you feel you are getting a one-on-one personal consultation with someone who cares about your marketing. Great resource! I'm keeping it close to me for future reference.

This was a good introduction to marketing.

"Marketing For Dummies" by Jeanette Maw McMurtry is an excellent resource for anyone looking to learn more about marketing, whether you're a business owner, marketer, or simply someone interested in the field. Jeanette provides a clear and comprehensive overview of the fundamentals of marketing, explaining key concepts and offering practical tips and strategies to help readers succeed. One of the standout chapters in the book is chapter 2, which focuses on the psychology of understanding your customers. Jeanette emphasizes the importance of really knowing your customers, including their needs, wants, values, and behaviors. She provides a variety of tools and techniques for gathering customer insights, such as surveys, interviews, and social listening, and offers advice on how to use this information to create more effective marketing campaigns. Overall, "Marketing For Dummies" is an invaluable resource for anyone looking to improve their marketing skills and knowledge. Jeanette's clear writing style and practical advice make it easy to understand even complex marketing concepts, and her emphasis on understanding and connecting with customers is especially valuable in today's highly competitive marketplace. I highly recommend this book to anyone interested in marketing, whether you're a seasoned pro or just starting out.

Marketing is a combination of fundamentals and context. The fundamentals never change, although periodically we need to remind ourselves, and we tend to do so with rhetoric that makes us think it's all new. But the fundamentals are the same as always. Context, though, changes a lot, especially when it comes to execution, which entails not only new ways of doing things but new ways of measuring things and new ways of investing in things. All of which is to say that a great book about marketing will cover both the fundamentals and context. Unfortunately, most marketing-related books are about one or the other, and often not very good either. This book is covers both, and does so very well. The latest edition is up-to-date on the digital and disruptive changes in the context of marketing while comprehensive about all of the core ideas that underpin marketing. If you had to pick one book to instruct inexperienced novices as well as keep experienced practitioners current, this is the book. Well-written. Complete. Practical. And cutting-edge.

a bit to technical for me, had hoped for a more hands on approach. But the theory is pretty useful

Quizá esperaba un poco mas de "marketing clásico", está enfocado en como promocionar tu producto o servicio, yo buscaba un enfoque en donde te ayudara desde estudios de mercado y como encontrar un nicho de mercado, sin embargo es buen libro.

We've been reading up to learn more about marketing and it's been awesome. Such a detailed and thorough book. Would recommend!

O livro demorou um pouco para chegar, considerando o fato de ter vindo dos EUA, porém, estava muito bem embalado e o livro é ótimo, com conteúdo relevante e muito interessante

I’ve always loved the For Dummies series for making complex topics easy to grasp, and Marketing for Dummies is no exception. This 6th edition breaks down core marketing concepts into clear, relatable examples. I especially appreciate its updated focus on digital marketing, which is an essential area for today’s marketers and entrepreneurs.