AG Care Liquid Effects Extra-Firm Styling Lotion, 237ml

Don't be fooled by the name of this product. It is one of the best strong hold gels out there and is one of my absolute favourites. It applies smoothly, and can be applied after brush styling or brushed through using a styling brush. Once applied, this gel keeps my curls defined in high humidity or even in snowy winter weather. It has become a staple styling product and works well with the AG Fast Food Leave-In and the AG Recoil Curl Activator.

I purchased this based on seeing a curly hair stylist on IG using it on big coarse curly haired girls like myself and it works really well. Not sticky or crunchy, just a really good natural controlled hold. Glad I tried it, would buy again.

Still my favourite gel I've ever used - really nice, smooth consistency that adds great hold and definition to my curls. Easy to scrunch out, leaving hair soft and shiny with no sticky residue or feeling of buildup. Usually I can just re-activate it with a little water each day to refresh my hair.

Amazing product. I love it! I wish it came bigger for the price but it works very well. It works for all hair types! I have fine hair wavy hair and my kids are mixed so they have soft/coarse curly hair and it works for all of us! Lightly scented but it smells good. I would say it’s a light water based gel that is very workable! A little really does a lot. I’m not a big fan of the price but… the product is great

This is a nice strong-hold gel! My hair is wavy/curly and tends to lose its volume and curl without help. I use this on wet hair, rake it through all over and then use a towel to scrunch and squeeze the excess water. I let my hair air dry and then scrunch out the crunch, and i love the results.