--- product_id: 48538155 title: "Loreal INOA 10.21 60GRM V511" brand: "l'oréal professionnel paris" price: "£26.52" currency: GBP in_stock: true reviews_count: 13 category: "L'oréal Professionnel Paris" url: https://www.desertcart.co.uk/products/48538155-loreal-inoa-10-21-60grm-v511 store_origin: GB region: United Kingdom --- # Glossy, luminous shine Intense hydration & nourishment 100% white hair coverage Loreal INOA 10.21 60GRM V511 **Brand:** l'oréal professionnel paris **Price:** £26.52 **Availability:** ✅ In Stock ## Summary > 💎 Elevate your hair game with salon-grade colour that cares! ## Quick Answers - **What is this?** Loreal INOA 10.21 60GRM V511 by l'oréal professionnel paris - **How much does it cost?** £26.52 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.co.uk](https://www.desertcart.co.uk/products/48538155-loreal-inoa-10-21-60grm-v511) ## Best For - l'oréal professionnel paris enthusiasts ## Why This Product - Trusted l'oréal professionnel paris brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Ammonia-Free Luxury:** Experience vibrant, permanent colour without harsh chemicals or odour. - • **Long-Lasting Radiance:** Keeps your colour bright and fresh with fade-resistant technology. - • **Perfect Grey Coverage:** Confidently cover white hair with flawless, natural-looking results. - • **Platinum Blonde Iris Ash:** Achieve a trendy, salon-grade 10.21 shade with cool, sophisticated tones. - • **Oil Delivery System (Ods2):** Deeply nourishes hair from within for a silky, conditioned finish. ## Overview L'Oréal Professionnel INOA 10.21 is a 60g ammonia-free permanent hair colour featuring an innovative oil delivery system that nourishes hair deeply while delivering vibrant, long-lasting platinum blonde iris ash tones. It offers 100% white hair coverage with no odour and leaves hair intensely hydrated, glossy, and conditioned—perfect for professionals seeking a luxurious, salon-quality colour experience at home. ## Description Product Description L'Oréal Professionnel INOA permanent hair colour with oil delivery system (Ods2) technology for all hair types. Our permanent hair colour without ammonia is enriched with oils and delivers the colour to the heart of the hair. Inoa leaves hair feeling conditioned with sublime colour radiance. Experience our ultimate in luxury colour with improved comfort during the development time and no odour. Inoa gives you high coverage, up to 100-percent, whilst still keeping the colour looking bright and luminous. Comes in no.10.21 Platinum blonde iris Ash colour. Directions 1. Prepare hair and apply protection. 2. Mix color and developer. 3. Apply color to hair. 4. Process and rinse. 5. Apply conditioner. Review: I love this hair dye - ⭐️⭐️⭐️⭐️⭐️ Salon-quality colour without the damage — INOA is a game changer! I’ve been colouring my hair for years, and INOA is by far one of the best dyes I’ve used. It gives a rich, vibrant colour that lasts, but what really sets it apart is how gentle it is on the scalp and hair. No harsh ammonia smell, no stinging — just a smooth, creamy formula that actually feels nourishing during application. After using INOA, my hair feels soft, shiny, and healthy — not dry or stripped like with some box dyes. The colour payoff is beautiful and natural-looking, with great grey coverage and depth. And it fades really gracefully over time. Whether you’re touching up roots or going for a full transformation, this feels like a luxury salon treatment at home. It’s 100% worth it if you want lasting colour without compromising your hair’s health. Review: Hair dye - very good product ## Features - Hair feels intensely nourished and hydrated with a glossy shine - Odourless, ammonia-free permanent hair colour - Provides long-lasting colour - Inoa leaves hair feeling conditioned with sublime colour radiance - Perfect coverage of white hair ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B008QPZCZO | | ASIN | B008QPZCZO | | Batteries | 1 A batteries required. | | Batteries | 1 A batteries required. | | Best Sellers Rank | 6,236 in Beauty ( See Top 100 in Beauty ) 86 in Permanent Hair Colour | | Brand | L'Oréal Professionnel Paris | | Colour | 10.21 | | Country of origin | Spain | | Customer Reviews | 4.6 4.6 out of 5 stars (3,692) | | Customer reviews | 4.6 4.6 out of 5 stars (3,692) | | Date First Available | 23 July 2012 | | Format | Cream | | Is discontinued by manufacturer | No | | Item dimensions L x W x H | 10.2 x 2.4 x 20.8 centimetres | | Item model number | 3474630484115 | | Item model number | 3474630484115 | | Item weight | 60 Grams | | Language | German | | Language | German | | Manufacturer | L'Oréal S.A. | | Manufacturer | L'Oréal S.A. | | Package Weight | 0.18 Pounds | | Package dimensions | 17 x 4.2 x 4 centimetres | | Product Dimensions | 10.21 x 2.39 x 20.8 cm; 60 g | | Product Dimensions | 10.21 x 2.39 x 20.8 cm; 60 g | | Speciality | Ammonia-free | | Volume | 60 Millilitres | ## Product Details - **Brand:** L'Oréal Professionnel Paris - **Colour:** 10.21 - **Hair type:** All Hair Types,Blonde,White Hair - **Item form:** Cream - **Material Type Free:** Ammonia - **Material feature:** Ammonia free - **Number of items:** 1 - **Package information:** Tube - **Product benefits:** Nourishing and conditioning hair with long-lasting, odorless color glossy shine - **Unit count:** 60.0 gram ## Images ![Loreal INOA 10.21 60GRM V511 - Image 1](https://m.media-amazon.com/images/I/41JJDIJiUQL.jpg) ## Questions & Answers **Q: Hi which Inoa will achieve a nice ‘baby blond’ strand (when used with a 10.31 golden ash root and 6 dark blond contrast for sunkissed look? Thx 👍🙂** A: Hello, I’m not sure. I use the 9 mixed with 10.13 as a root touch up. Sorry can’t be of more help. **Q: is it includes oxydant?** A: No but you can buy the Inoa Oxydant from Amazon for about £10. It is a very large container and depending on how much colour you use will last for about 4 tints. **Q: Hi, do i need to buy the oxidant 20 vol ( 6%) as well?** A: Yes, Inoas have to be mixed with an appropriate developer. **Q: How do I mix this colour? What else is needed?** A: You need the Inoa hair dye developer bottle. Comes separately in a geeen bottle but it’s huge and one bottle lasts me a year. You then mix in equal parts so if you use the full 60g of the hair dye you mix it with 60g if developer before applying. ## Customer Reviews ### ⭐⭐⭐⭐⭐ I love this hair dye *by C***D on 3 July 2025* ⭐️⭐️⭐️⭐️⭐️ Salon-quality colour without the damage — INOA is a game changer! I’ve been colouring my hair for years, and INOA is by far one of the best dyes I’ve used. It gives a rich, vibrant colour that lasts, but what really sets it apart is how gentle it is on the scalp and hair. No harsh ammonia smell, no stinging — just a smooth, creamy formula that actually feels nourishing during application. After using INOA, my hair feels soft, shiny, and healthy — not dry or stripped like with some box dyes. The colour payoff is beautiful and natural-looking, with great grey coverage and depth. And it fades really gracefully over time. Whether you’re touching up roots or going for a full transformation, this feels like a luxury salon treatment at home. It’s 100% worth it if you want lasting colour without compromising your hair’s health. ### ⭐⭐⭐⭐⭐ Hair dye *by J***A on 24 August 2025* very good product ### ⭐⭐⭐⭐⭐ Brown Copper l’Oreal Inoa *by P***E on 28 July 2025* It looked too dark at first but now I love my hair colour 🤗 ## Frequently Bought Together - Loreal INOA 10.21 60GRM V511 - Loreal INOA 200 OXYDANT 20 VOL 1L V034 - L'Oréal Inoa Hair Colour 10 Platinum Blonde 84 g --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.co.uk/products/48538155-loreal-inoa-10-21-60grm-v511](https://www.desertcart.co.uk/products/48538155-loreal-inoa-10-21-60grm-v511) --- *Product available on Desertcart United Kingdom* *Store origin: GB* *Last updated: 2026-05-16*