--- product_id: 48263624 title: "COLOR WOW Root Cover Up, Dark Brown – Instant Root Touch Up Powder for Grey Coverage, Highlight Blending, and Fuller-Looking Hairlines | Award-Winning, Water & Sweat Resistant" brand: "color wow" price: "£30.57" currency: GBP in_stock: true reviews_count: 13 category: "Color Wow" url: https://www.desertcart.co.uk/products/48263624-color-wow-root-cover-up-dark-brown-instant-root-touch store_origin: GB region: United Kingdom --- # Lasts until shampooed out Reflective mineral powder for natural multi-dimensional look Water & sweat resistant COLOR WOW Root Cover Up, Dark Brown – Instant Root Touch Up Powder for Grey Coverage, Highlight Blending, and Fuller-Looking Hairlines | Award-Winning, Water & Sweat Resistant **Brand:** color wow **Price:** £30.57 **Availability:** ✅ In Stock ## Summary > 💥 Instant root rescue for flawless, fuller hair—because first impressions count! ## Quick Answers - **What is this?** COLOR WOW Root Cover Up, Dark Brown – Instant Root Touch Up Powder for Grey Coverage, Highlight Blending, and Fuller-Looking Hairlines | Award-Winning, Water & Sweat Resistant by color wow - **How much does it cost?** £30.57 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.co.uk](https://www.desertcart.co.uk/products/48263624-color-wow-root-cover-up-dark-brown-instant-root-touch) ## Best For - color wow enthusiasts ## Why This Product - Trusted color wow brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Water & Sweat Proof:** Stay confident all day—no smudging, no fading, even through workouts or swims - • **Instant Grey Coverage:** Conceals greys and roots in seconds for a flawless, natural finish - • **Versatile Application:** Doubles as brow powder to fill thinning areas—perfect for on-the-go touch-ups - • **Multi-Dimensional Shine:** Reflective mineral powder creates fuller, thicker-looking hair with natural depth - • **Lightweight & Non-Sticky:** No waxes or dyes, so hair stays soft, flexible, and never dull ## Overview COLOR WOW Root Cover Up in Dark Brown is an award-winning, demi-permanent powder that instantly conceals grey roots and thinning spots with a natural, multi-dimensional finish. Water and sweat resistant, it stays put until shampooed out, doubling as a brow filler without stiffening or dulling hair. Lightweight and peroxide-free, it’s the perfect quick fix for busy professionals seeking a polished, fuller hairline between salon visits. ## Description Product Description COLOR WOW Root Cover Up in Dark Brown is an award-winning root touch up powder that instantly conceals greys, disguises regrowth, and fills in sparse areas — delivering flawless, natural-looking coverage in seconds. Developed by the beauty innovators behind John Frieda, this professional-grade formula uses reflective mineral pigments to blend seamlessly into natural or colour-treated hair without dulling or looking chalky. The precision-packed powder adheres to hair without oils, waxes, or dyes, creating a natural finish with added volume and dimension. Whether you're covering roots, extending time between colour appointments, or thickening a thinning hairline, this multi-use formula gives pro-quality results with no mess or stickiness. Water- and sweat-resistant, it stays put until you shampoo it out. The dual-ended brush allows for clean, targeted application — perfect for at-home use or on-the-go touch-ups. Safe for all hair types, including colour-treated, keratin-treated, and relaxed hair. Ingredients talc, mica, synthetic fluorphlogopite, zinc stearate, octyldodecyl stearoyl stearate, ethylhexyl palmitate, silica, aluminium starch octenylsuccinate, pentaerythrityl tetraisostearate, zea mays starch, kaolin, phenoxyethanol, triethoxycaprylysilane, dimethicone, tin oxide, CI 7 7491 (iron oxides), CI 77499 (iron oxides), CI77891 (titanium dioxide) Review: Recommend it - It’s OK for when you’re between root colouring appointments, but be careful as it can transfer onto your clothes when changing. Overall, though, it worked better than the sprays and mascara-type products I’d tried before. I use it to cover my greys, and while it’s decent, it’s not 100% effective. However, if you don’t have greys to cover, it should be a great option for touching up dark roots between highlights. Review: Great product - This product is very good and have used it for years. I use dark brown and it is dark brown and covers grey hair very well. Even though I use the applicator provided to touch up roots on larger areas, you can easily use a smaller thinner brush tool for your temples and even your eyebrows. It works really well for eyebrows with no smudging, using it lightly and to fill unless you want a thicker heavier look, the choice is yours. Easy to remove and reapply if you go wrong too. Will stay on until washed off. ## Features - Temporary colour stays until shampoo’d out (you can swim in it!) - Instant root touch up fills in thin spots and disguise exposed scalp to create the look of thicker, fuller hair - Reflective mineral powder for a multi-dimensional, natural look - Doubles as a brow powder and helps fill in thinning areas - Stays in place without waxes or dyes; won’t stiffen or dull hair ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B00M3DSVOO | | Benefits | This root cover up powder instantly conceals greys and fills in roots with a natural, blendable finish that stays put until shampooed. | | Best Sellers Rank | 4,002 in Beauty ( See Top 100 in Beauty ) 8 in Hair Mascaras | | Brand | COLOR WOW | | Brand Name | COLOR WOW | | Colour | Dark Brown | | Container Type | Box | | Country Of Origin | China | | Customer Reviews | 4.0 out of 5 stars 4,513 Reviews | | Full Cure Time | 1 Minutes | | Global Trade Identification Number | 05060150185441 | | Hair Color Permanence | Demi-Permanent | | Hair Type | All | | Hair type | All | | Item Form | Powder | | Item Weight | 5 g | | Item form | Powder | | Manufacturer | COLOR WOW | | Manufacturer Part Number | CW544 | | Material Features | Natural | | Material Type Free | Peroxide Free | | Model Number | CW544 | | Number of Items | 1 | | Package information | Box | | Product benefits | This root cover up powder instantly conceals greys and fills in roots with a natural, blendable finish that stays put until shampooed. Product benefits This root cover up powder instantly conceals greys and fills in roots with a natural, blendable finish that stays put until shampooed. See more | | Recommended Uses For Product | salon | | Unit Count | 2.1 gram | ## Product Details - **Brand:** COLOR WOW - **Colour:** Dark Brown - **Hair type:** All - **Item form:** Powder - **Material Type Free:** Peroxide Free - **Material feature:** Natural - **Number of items:** 1 - **Package information:** Box - **Unit count:** 2.1 gram ## Images ![COLOR WOW Root Cover Up, Dark Brown – Instant Root Touch Up Powder for Grey Coverage, Highlight Blending, and Fuller-Looking Hairlines | Award-Winning, Water & Sweat Resistant - Image 1](https://m.media-amazon.com/images/I/61w2hBCNiNL.jpg) ![COLOR WOW Root Cover Up, Dark Brown – Instant Root Touch Up Powder for Grey Coverage, Highlight Blending, and Fuller-Looking Hairlines | Award-Winning, Water & Sweat Resistant - Image 2](https://m.media-amazon.com/images/I/61foJSx7hoL.jpg) ![COLOR WOW Root Cover Up, Dark Brown – Instant Root Touch Up Powder for Grey Coverage, Highlight Blending, and Fuller-Looking Hairlines | Award-Winning, Water & Sweat Resistant - Image 3](https://m.media-amazon.com/images/I/81WFDveCYRL.jpg) ![COLOR WOW Root Cover Up, Dark Brown – Instant Root Touch Up Powder for Grey Coverage, Highlight Blending, and Fuller-Looking Hairlines | Award-Winning, Water & Sweat Resistant - Image 4](https://m.media-amazon.com/images/I/61vx0lbZfML.jpg) ![COLOR WOW Root Cover Up, Dark Brown – Instant Root Touch Up Powder for Grey Coverage, Highlight Blending, and Fuller-Looking Hairlines | Award-Winning, Water & Sweat Resistant - Image 5](https://m.media-amazon.com/images/I/61DesN0qDRL.jpg) ## Questions & Answers **Q: Does it stain pillows at night?** A: I use it on a grey patch on the back of my head and find it does stain my pillow over time as well as the collars of my shirts, but it does wash out ok. **Q: Does this come off on to fingers if touched and on bed sheets for example? Asking for my wife!!** A: No, you won't get any mess from this product. Once it goes on to your hair it fixes quickly and will only come out with shampooing. And your wife will only get it on her fingers if she touches it - after which she can brush or rinse it off. It won't cause any staining, and it won't run if she gets her hair wet. For my part, I use this product to tide me over between hair appointments. I use it to touch up the grey gap in my parting, and it works brilliantly for that, easily tiding me over one or two weeks, and genuinely no one would guess it was a touch up job. It is the easiest product to use. Color Wow do a couple of YouTube demonstrations - it is exactly as they say. **Q: Does the packaging give any information about whether the ingredients contain any animal products and if it is tested on animals, please?** A: I don't think it said on packaging but on their website it states it is not tested on animals and contains no animal-derived ingredients. hope that helps **Q: Can I use it for grey hairline ??** A: It is good for colouring grey, however I do think product is too expensive as there is not much of it. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Recommend it *by Y***. on 10 May 2026* It’s OK for when you’re between root colouring appointments, but be careful as it can transfer onto your clothes when changing. Overall, though, it worked better than the sprays and mascara-type products I’d tried before. I use it to cover my greys, and while it’s decent, it’s not 100% effective. However, if you don’t have greys to cover, it should be a great option for touching up dark roots between highlights. ### ⭐⭐⭐⭐⭐ Great product *by M***Y on 31 August 2025* This product is very good and have used it for years. I use dark brown and it is dark brown and covers grey hair very well. Even though I use the applicator provided to touch up roots on larger areas, you can easily use a smaller thinner brush tool for your temples and even your eyebrows. It works really well for eyebrows with no smudging, using it lightly and to fill unless you want a thicker heavier look, the choice is yours. Easy to remove and reapply if you go wrong too. Will stay on until washed off. ### ⭐⭐⭐⭐ Does a very good job *by O***A on 19 May 2026* Product Colur Wow is excellent always covers up regrowth very well.easy to use. Delivery NOT great as the product was broken on opening. I sadly didn't realise until I came to use it. This should have been wraped in bubble wrap to stop the Root Cover up from.bresking up in transit. I hope Amazon advise the suppliers of this issue. ## Frequently Bought Together - COLOR WOW Root Cover Up – Instant Grey Coverage and Highlight Touch-Up | Water and Sweat Resistant | No mess Award-Winning Formula - COLOR WOW Raise the Root Thicken + Lift Spray - All-Day Volume for Fine, Flat Hair without dulling color - COLOR WOW STYLE ON STEROIDS Texturizing Spray – Achieve Instant Sexy Volume and Texture | Non-Sticky & Moisturizing --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.co.uk/products/48263624-color-wow-root-cover-up-dark-brown-instant-root-touch](https://www.desertcart.co.uk/products/48263624-color-wow-root-cover-up-dark-brown-instant-root-touch) --- *Product available on Desertcart United Kingdom* *Store origin: GB* *Last updated: 2026-05-25*