--- product_id: 48082285 title: "Artificial Intelligence and Machine Learning for Business: A No-Nonsense Guide to Data Driven Technologies" price: "£12.05" currency: GBP in_stock: true reviews_count: 13 url: https://www.desertcart.co.uk/products/48082285-artificial-intelligence-and-machine-learning-for-business-a-no-nonsense store_origin: GB region: United Kingdom --- # Artificial Intelligence and Machine Learning for Business: A No-Nonsense Guide to Data Driven Technologies **Price:** £12.05 **Availability:** ✅ In Stock ## Quick Answers - **What is this?** Artificial Intelligence and Machine Learning for Business: A No-Nonsense Guide to Data Driven Technologies - **How much does it cost?** £12.05 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.co.uk](https://www.desertcart.co.uk/products/48082285-artificial-intelligence-and-machine-learning-for-business-a-no-nonsense) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description Please note that the fourth edition of this book is now available. Consequently, this older edition is no longer on sale. Artificial Intelligence and Machine Learning for Business cuts through the technical jargon that is often associated with these subjects. It delivers a simple and concise introduction for managers and business people. The focus is very much on practical application and how to work with technical specialists (data scientists) to maximize the benefits of these technologies. Steven Finlay is a data scientist with more than 20 years' experience of developing practical machine learning-based solutions. He holds a PhD in management science and is an honorary research fellow at Lancaster University in the UK. He is currently Head of Analytics for Computershare Loan Services (CLS) in the UK. Dr Finlay has published a number of practically focused books about machine learning, artificial intelligence and financial services. Review: Excellent book for a senior management team - Excellent book for a senior management team. I’m CEO at my company and I believe in the benefits of AI and I wanted to introduce AI to the organisation but I was conscious of the fears people have in relation to that. As such I wanted but in from top down management and I bought the whole team this book and gave them two weeks homework to come back with their own thoughts on how AI could benefit their area and the company as a whole. In doing so they owned the ideas and became champions of AI. I selected this book because it is a to hour read and it’s pitched at just the right level of technical detail to give a good appreciation but also to be digestible by non technical members of the team. Great book. Review: Brilliant - This book truly is a masterpiece. The author does a great job of explaining AI in a way that anyone can understand it. Not only that, but he shows how it can be used in a real way. If you want to get a handle on scorecards, decision trees and neural networks then this is a great start. The book can be easily read within a couple of hours and you will finish it knowing a lot more than when you began. I have read quite a few books lately on AI and, although they are all good, this is the one I'd recommend to start with. Very practical and excellent value for money. ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | 3,198,697 in Books ( See Top 100 in Books ) 43,903 in Computer Science (Books) | | Customer Reviews | 4.2 out of 5 stars 175 Reviews | ## Images ![Artificial Intelligence and Machine Learning for Business: A No-Nonsense Guide to Data Driven Technologies - Image 1](https://m.media-amazon.com/images/I/71drrT0V3uL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Excellent book for a senior management team *by M***N on 15 November 2017* Excellent book for a senior management team. I’m CEO at my company and I believe in the benefits of AI and I wanted to introduce AI to the organisation but I was conscious of the fears people have in relation to that. As such I wanted but in from top down management and I bought the whole team this book and gave them two weeks homework to come back with their own thoughts on how AI could benefit their area and the company as a whole. In doing so they owned the ideas and became champions of AI. I selected this book because it is a to hour read and it’s pitched at just the right level of technical detail to give a good appreciation but also to be digestible by non technical members of the team. Great book. ### ⭐⭐⭐⭐⭐ Brilliant *by L***E on 25 February 2019* This book truly is a masterpiece. The author does a great job of explaining AI in a way that anyone can understand it. Not only that, but he shows how it can be used in a real way. If you want to get a handle on scorecards, decision trees and neural networks then this is a great start. The book can be easily read within a couple of hours and you will finish it knowing a lot more than when you began. I have read quite a few books lately on AI and, although they are all good, this is the one I'd recommend to start with. Very practical and excellent value for money. ### ⭐⭐⭐⭐⭐ An excellent introduction to a very complex subject that can be read by anybody. *by D***E on 7 October 2018* A very pragmatic and real world approach. The author really takes the time to highlight business applications for a subject that is going to revolutionise the way we make decisions in all aspects of our life. Don’t get left behind, read it! ## Frequently Bought Together - Artificial Intelligence and Machine Learning for Business: A No-Nonsense Guide to Data Driven Technologies - Machine Learning: The New AI (The MIT Press Essential Knowledge series) --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.co.uk/products/48082285-artificial-intelligence-and-machine-learning-for-business-a-no-nonsense](https://www.desertcart.co.uk/products/48082285-artificial-intelligence-and-machine-learning-for-business-a-no-nonsense) --- *Product available on Desertcart United Kingdom* *Store origin: GB* *Last updated: 2026-07-16*