---
product_id: 47977600
title: "Lexus: The Relentless Pursuit"
price: "£40.83"
currency: GBP
in_stock: true
url: https://www.desertcart.co.uk/products/47977600-lexus-the-relentless-pursuit
store_origin: GB
region: United Kingdom
---

# Innovative branding & marketing strategies 20+ years of Lexus market dominance Lexus LS400 vs German luxury rivals Lexus: The Relentless Pursuit

**Price:** £40.83
**Availability:** ✅ In Stock

## Summary

> 🚀 Drive the story behind the luxury revolution with Lexus: The Relentless Pursuit

## Quick Answers

- **What is this?** Lexus: The Relentless Pursuit
- **How much does it cost?** £40.83 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.uk](https://www.desertcart.co.uk/products/47977600-lexus-the-relentless-pursuit)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Inside the Boardroom:** Gain exclusive insights into the strategic decisions behind Lexus’s success.
- • **Legacy of Excellence:** Explore Lexus’s rise from underdog to luxury icon in just two years.
- • **Unmatched Quality & Value:** Discover how Lexus outperformed German rivals at a fraction of the price.
- • **Supercar Triumphs & Trials:** Learn about the bold leap into the ultra-luxury LFA supercar market.
- • **Business Lessons for Leaders:** Absorb actionable branding and innovation strategies from a global powerhouse.

## Overview

Lexus: The Relentless Pursuit is a compelling, revised edition chronicling Lexus’s breakthrough into the luxury car market since 1989. It reveals how Toyota’s bold strategy and relentless focus on quality, marketing, and customer service propelled Lexus past German giants BMW and Mercedes-Benz. Featuring new insights, expert forewords, and coverage of the iconic LS400 and LFA supercar, this book is a must-read for car enthusiasts, business leaders, and branding professionals eager to understand a global success story.

## Description

Buy Lexus: The Relentless Pursuit Revised by Dawson, Chester (ISBN: 9780470828045) from desertcart's Book Store. Everyday low prices and free delivery on eligible orders.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | 567,817 in Books ( See Top 100 in Books ) 473 in Automobile Engineering 660 in Company Histories 3,129 in Business & Economic History |
| Customer reviews | 4.4 4.4 out of 5 stars (85) |
| Dimensions  | 14.99 x 1.78 x 22.61 cm |
| Edition  | Revised |
| ISBN-10  | 0470828048 |
| ISBN-13  | 978-0470828045 |
| Item weight  | 1.05 kg |
| Language  | English |
| Print length  | 300 pages |
| Publication date  | 5 April 2011 |
| Publisher  | Wiley |

## Images

![Lexus: The Relentless Pursuit - Image 1](https://m.media-amazon.com/images/I/612r7U5mQdL.jpg)

## Frequently Bought Together

- Lexus: The Relentless Pursuit
- WAKAKAC Model Car 1/24 Lexus ES300 Alloy Diecast Collectible Toy Car with Light and Sound Toy Vehicle Door Can Be Opened for Boys Kids Toddler Gift White Car

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**Shop now:** [https://www.desertcart.co.uk/products/47977600-lexus-the-relentless-pursuit](https://www.desertcart.co.uk/products/47977600-lexus-the-relentless-pursuit)

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*Product available on Desertcart United Kingdom*
*Store origin: GB*
*Last updated: 2026-11-12*