--- product_id: 47926217 title: "COLOR WOW Root Cover Up, Medium Brown – Instant Root Touch Up Powder for Grey Coverage, Highlight Blending, and Fuller-Looking Hairlines | Award-Winning, Water & Sweat Resistant" brand: "color wow" price: "£21.91" currency: GBP in_stock: true reviews_count: 13 category: "Color Wow" url: https://www.desertcart.co.uk/products/47926217-color-wow-root-cover-up-medium-brown-instant-root-touch store_origin: GB region: Great Britain --- # Lasts until shampooed out Reflective mineral powder for natural multi-dimensional finish Water & sweat resistant COLOR WOW Root Cover Up, Medium Brown – Instant Root Touch Up Powder for Grey Coverage, Highlight Blending, and Fuller-Looking Hairlines | Award-Winning, Water & Sweat Resistant **Brand:** color wow **Price:** £21.91 **Availability:** ✅ In Stock ## Summary > 💼 Root touch-up redefined: Stay flawless, stay unstoppable. ## Quick Answers - **What is this?** COLOR WOW Root Cover Up, Medium Brown – Instant Root Touch Up Powder for Grey Coverage, Highlight Blending, and Fuller-Looking Hairlines | Award-Winning, Water & Sweat Resistant by color wow - **How much does it cost?** £21.91 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.co.uk](https://www.desertcart.co.uk/products/47926217-color-wow-root-cover-up-medium-brown-instant-root-touch) ## Best For - color wow enthusiasts ## Why This Product - Trusted color wow brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Multi-Use Magic:** Doubles as a brow filler and scalp concealer to boost fullness and confidence. - • **All-Day Durability:** Sweat and water resistant formula stays put through your busiest days and workouts. - • **Instant Grey Concealment:** Effortlessly hides roots and greys in seconds for a flawless, professional look. - • **Travel-Ready & Mess-Free:** Compact design with brush applicator and mirror for quick touch-ups anytime, anywhere. - • **Natural, Weightless Finish:** Mineral-based powder blends seamlessly without wax or dyes—no stiffness, no dullness. ## Overview COLOR WOW Root Cover Up in Medium Brown is an award-winning, mineral-based powder that instantly conceals grey roots and thinning areas with a natural, multi-dimensional finish. Water and sweat resistant, it stays put until shampooed out, making it perfect for busy professionals seeking a quick, mess-free solution to maintain a polished, fuller-looking hairline between color appointments. ## Description From the manufacturer Root Cover Up Explore More from Color Wow Xtra Large Bombshell Volumiser Curl Wow Shampoo + Conditioners Non-drying volumising tech Weightless, frothy foam for big, bouncy, bombshell volume. Revolutionary Naked Technology Expose the beauty of your natural curls. The Ultimate Dream Clean Duo 100% clean shampoo + weightless hydration for ultra clean, healthy-looking hair. Best For Fine, thin, limp hair. Safe for colour-treated hair + extensions. Curly and Coily Hair (Type 3a - 4b curls). All hair types. Safe for colour-treated hair + extensions. Key Ingredients No alcohol, salt or crispy resins. Fortified with strand-strengthening bamboo. Powerful hydrators plus crunch-free stylers that feel like nothing on the hair. Shampoo: Sulfate-free, no residues Conditioner: Nourishing argan + avocado oils. Benefits Long-lasting volume plus super healthy hair quality. Non-drying, non-dulling. Bundled, bouncy, juicy curls with no weight, greasy feel, crunch or rigid cast. Buildup-free sudsing, anti-color fade, non-greasy + go longer between wash days. Review: Why have I only just discovered this! - I’ve been colouring my roots in between full colour application for years now (over 15) and I've been using a colour pen, the same make as the colouring I buy. I saw this advertised by someone on social media, someone I trusted and who showed just how good it was and thought I would give it a go. Wow (as the name suggests!), it's amazing!! Literally, you only need a little bit and it's so easy to apply with the brush applicator that comes with it. No mess, no water involved, easy, quick and effective - stays in until the next wash. You apply it to the grey hairline, where needed and does a very good job of disguising greys and regrowth without looking heavy or chalky, and once applied it stays put throughout the day. I also appreciate that it doesn’t leave residue on pillows or transfer easily onto hands. It’s especially useful for quick touch-ups before meetings or going out, and I’ve found it effective for filling in sparse areas around the temples as well as covering roots. The finish looks matte and natural rather than overly pigmented or shiny. Overall, this feels like a high-quality, professional product that delivers on its claims and is ideal for maintaining colour between appointments. Review: Amazing - saviour product - My new best friend!!! Love it!!! Much better than spray! Doesn’t make your hair stiff, easy to apply, comes with a very hand mirror too. ## Features - Temporary colour stays until shampoo’d out (you can swim in it!) - Instant root touch up fills in thin spots and disguise exposed scalp to create the look of thicker, fuller hair - Reflective mineral powder for a multi-dimensional, natural look - Doubles as a brow powder and helps fill in thinning areas - Stays in place without waxes or dyes; won’t stiffen or dull hair ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B00FYSZDQ4 | | ASIN | B00FYSZDQ4 | | Benefits | This root cover up powder instantly conceals greys and fills in roots with a natural, blendable finish that stays put until shampooed. | | Best Sellers Rank | 1,606 in Beauty ( See Top 100 in Beauty ) 3 in Hair Mascaras | | Brand Name | COLOR WOW | | Colour | Medium Brown | | Container Type | Box | | Country Of Origin | China | | Country of origin | China | | Customer Reviews | 4.4 4.4 out of 5 stars (5,639) | | Customer reviews | 4.4 4.4 out of 5 stars (5,639) | | Date First Available | 17 Oct. 2013 | | Full Cure Time | 7 Days | | Global Trade Identification Number | 05060150185434 | | Hair Color Permanence | Temporary | | Hair Type | coloured | | Is discontinued by manufacturer | No | | Item Form | Powder | | Item Weight | 0.01 Pounds | | Item model number | CW543 | | Language | Italian | | Manufacturer | COLOR WOW | | Manufacturer | COLOR WOW | | Material Features | Natural | | Material Type Free | Paraben Free | | Number of Items | 1 | | Product Dimensions | 12.45 x 5.4 x 1.4 cm; 4.54 g | | Unit Count | 2.1 gram | ## Product Details - **Brand:** COLOR WOW - **Colour:** Medium Brown - **Hair type:** coloured - **Item form:** Powder - **Material Type Free:** Paraben Free - **Material feature:** Natural - **Number of items:** 1 - **Package information:** Box - **Unit count:** 2.1 gram ## Images ![COLOR WOW Root Cover Up, Medium Brown – Instant Root Touch Up Powder for Grey Coverage, Highlight Blending, and Fuller-Looking Hairlines | Award-Winning, Water & Sweat Resistant - Image 1](https://m.media-amazon.com/images/I/61uxg0TLvBL.jpg) ## Questions & Answers **Q: Does it stain pillows at night?** A: I use it on a grey patch on the back of my head and find it does stain my pillow over time as well as the collars of my shirts, but it does wash out ok. **Q: Does this come off on to fingers if touched and on bed sheets for example? Asking for my wife!!** A: No, you won't get any mess from this product. Once it goes on to your hair it fixes quickly and will only come out with shampooing. And your wife will only get it on her fingers if she touches it - after which she can brush or rinse it off. It won't cause any staining, and it won't run if she gets her hair wet. For my part, I use this product to tide me over between hair appointments. I use it to touch up the grey gap in my parting, and it works brilliantly for that, easily tiding me over one or two weeks, and genuinely no one would guess it was a touch up job. It is the easiest product to use. Color Wow do a couple of YouTube demonstrations - it is exactly as they say. **Q: Does the packaging give any information about whether the ingredients contain any animal products and if it is tested on animals, please?** A: I don't think it said on packaging but on their website it states it is not tested on animals and contains no animal-derived ingredients. hope that helps **Q: Can I use it for grey hairline ??** A: It is good for colouring grey, however I do think product is too expensive as there is not much of it. ## Customer Reviews ### ⭐⭐⭐⭐⭐ Why have I only just discovered this! *by G***S on 7 February 2026* I’ve been colouring my roots in between full colour application for years now (over 15) and I've been using a colour pen, the same make as the colouring I buy. I saw this advertised by someone on social media, someone I trusted and who showed just how good it was and thought I would give it a go. Wow (as the name suggests!), it's amazing!! Literally, you only need a little bit and it's so easy to apply with the brush applicator that comes with it. No mess, no water involved, easy, quick and effective - stays in until the next wash. You apply it to the grey hairline, where needed and does a very good job of disguising greys and regrowth without looking heavy or chalky, and once applied it stays put throughout the day. I also appreciate that it doesn’t leave residue on pillows or transfer easily onto hands. It’s especially useful for quick touch-ups before meetings or going out, and I’ve found it effective for filling in sparse areas around the temples as well as covering roots. The finish looks matte and natural rather than overly pigmented or shiny. Overall, this feels like a high-quality, professional product that delivers on its claims and is ideal for maintaining colour between appointments. ### ⭐⭐⭐⭐⭐ Amazing - saviour product *by J***W on 27 January 2026* My new best friend!!! Love it!!! Much better than spray! Doesn’t make your hair stiff, easy to apply, comes with a very hand mirror too. ### ⭐⭐⭐⭐ Great, but pricey *by J***N on 16 March 2016* This is a review for the medium brown product. The product works very well to cover my greys, looks flawless if I do it carefully, although does make your hair a little powdery textured. Excellent for me to extend amount of time between dying my hair. Lasts between washes but it is effectively make up for your hair so of course it comes out when you wash your hair, so just reapply afterwards. Lasts a long time for me, 6 months plus. It doesn't transfer onto bed clothes. Downsides are the price is extortionate for a tiny block of product, and don't drop it or knock it as it shatters the product and then it isn't usable, which at the price it is is a big shame! 4 stars only from me because of the downsides, but it does what it says for brown hair. I think the blonde ones wouldn't work. ## Frequently Bought Together - COLOR WOW Root Cover Up – Instant Grey Coverage and Highlight Touch-Up | Water and Sweat Resistant | No mess Award-Winning Formula - COLOR WOW Raise the Root Thicken + Lift Spray - All-Day Volume for Fine, Flat Hair without dulling color --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.co.uk/products/47926217-color-wow-root-cover-up-medium-brown-instant-root-touch](https://www.desertcart.co.uk/products/47926217-color-wow-root-cover-up-medium-brown-instant-root-touch) --- *Product available on Desertcart Great Britain* *Store origin: GB* *Last updated: 2026-04-23*