---
product_id: 47891212
title: "DIRECTIONS Hair Colour (4 Pots)"
brand: "la riche"
price: "£20.52"
currency: GBP
in_stock: true
reviews_count: 13
category: "La Riche"
url: https://www.desertcart.co.uk/products/47891212-directions-hair-colour-4-pots
store_origin: GB
region: United Kingdom
---

# 30 min full cure time Animal-free & natural formula 4 customizable vibrant tubs DIRECTIONS Hair Colour (4 Pots)

**Brand:** la riche
**Price:** £20.52
**Availability:** ✅ In Stock

## Summary

> 🎉 Unleash your inner artist with colors as bold as your ambition!

## Quick Answers

- **What is this?** DIRECTIONS Hair Colour (4 Pots) by la riche
- **How much does it cost?** £20.52 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.uk](https://www.desertcart.co.uk/products/47891212-directions-hair-colour-4-pots)

## Best For

- la riche enthusiasts

## Why This Product

- Trusted la riche brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Fade-Resistant Glow:** Colors stay true for weeks, fading beautifully without dullness
- • **Mix & Match Your Vibe:** Choose any 4 colors to create your signature look
- • **Effortless Application:** Apply on dry hair with a brush for vivid, even coverage—no scalp stains!
- • **Cruelty-Free Confidence:** Natural, animal-free ingredients for guilt-free glam
- • **Semi-Permanent Brilliance:** Demi-permanent formula for bold, lasting color without commitment

## Overview

La Riche Directions Hair Colour offers 4 customizable tubs of semi-permanent, demi-permanent hair dye with a 30-minute cure time. Known for its vibrant, long-lasting shades and natural, animal-free formula, it’s perfect for professionals seeking a bold yet flexible style upgrade. Easy to apply on dry hair, it delivers intense color payoff without scalp staining, making it a top choice for millennial trendsetters who want to stand out effortlessly.

## Description

Product description This is a MIX AND MATCH listing-please choose your colours shown on the advertised colour chart La Riche Directions La Riche have been producing brilliance in the form of La Riche Directions hair dye since 1981, and their semi permanent colours are great for adding a wild new colour to your look. With such a massive selection of wonderfully bright and stunning colours, La Riche should definitely be at the top of your list when you want to change your shade. Directions 1. Thoroughly mix the hair dye powder in a tub. 2. Apply mixed evenly to dry and clean hair, starting from roots. 3. Leave on for recommended time (usually 15-30 minutes) before rinsing it out. 4. Follow up with appropriate care routine. Legal Disclaimer Please Follow All Instructions Carefully As We Will Not Be Held Responsible For End Results. Colours shown are a simulation of the actual colour. Naturally, results will vary depending on hair colour, hair type, the process and products used. We always recommend doing a strand test first..

Review: Great colour and coverage on brown hair - Really impressed with this! It covered well on natural mousy brown hair and gave a lovely purple colour without needing to bleach first. It lasts a good few washes and then fades nicely. Easy to use and a great option for adding a fun colour. Highly recommend!
Review: La Riche Directions - I have used La Riche Directions lots of times and never been disappointed with the colour...easy to use either with a colour brush or put it on like a shampoo....leave for the colour to take affect (mine I leave 30 minutes) rinse off and condition...don't shampoo for at least 3-4 days....a little goes a long way and the price is good

## Features

- 4 x TUBS DIRECTIONS Hair Dye/Colour CHOOSE ANY COLOURS by La Riche
- PLEASE MESSAGE WITH THE NAME OF THE COLOURS YOU WANT TO US SEND. RIGHT AFTER PURCHASE.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| ASIN | B0052DNC46 |
| Benefits | Hair Coloring |
| Best Sellers Rank | 835 in Beauty ( See Top 100 in Beauty ) 11 in Semi-Permanent Hair Colour |
| Brand | La Riche |
| Brand Name | La Riche |
| Colour | dark brown |
| Container Type | Jar |
| Customer Reviews | 4.3 out of 5 stars 14,373 Reviews |
| Full Cure Time | 30 Minutes |
| Hair Color Permanence | Demi-Permanent |
| Hair Type | All |
| Hair type | All |
| Item Form | Gel |
| Item form | Gel |
| Manufacturer | La Riche |
| Manufacturer Part Number | B0052DNC46 |
| Material Features | Natural |
| Material Type Free | Animal-free |
| Model Number | A-100 |
| Number of Items | 4 |
| Package Size Name | Pack of 4 |
| Package information | Jar |
| Product benefits | Hair Coloring |
| Recommended Uses For Product | Hair coloring and padding |
| Set Name | 4-Pack Directions Hair Dye Set |
| Suitable Hair Colour | Dark Brown |
| UPC | 785923863337 798525632546 |
| Unit Count | 352.0 millilitre |

## Product Details

- **Brand:** La Riche
- **Colour:** dark brown
- **Hair type:** All
- **Item form:** Gel
- **Material Type Free:** Animal-free
- **Material feature:** Natural
- **Number of items:** 4
- **Package information:** Jar
- **Product benefits:** Hair Coloring
- **Unit count:** 352.0 millilitre

## Images

![DIRECTIONS Hair Colour (4 Pots) - Image 1](https://m.media-amazon.com/images/I/817PfQXA4DL.jpg)

## Available Options

This product comes in different **Color, Size** options.

## Questions & Answers

**Q: how do i choose my colour?**
A: For anyone that can't find how to message the seller:
Go to "your orders", under the product description you will find "Sold by: [seller's name]", click on the seller's name then click on "ask a question". In the automated chat you will have the option the elect the product "to customise", then write your colours, done!

**Q: Can you mix and match 4 different colours or can you only order 4 of the same colour?**
A: Hi SarahYour welcome to mix and match colours as you like, We hold all colours in stock at all times.Hope this helpsThanksSamRock Collection

**Q: what is the email address where i can send the colours that i want to after ive made my purchase? thanks**
A: To request your hair colour after purchase go to:
• Your orders
• The product
• Order info [change this order]
• Contact provider
• Customise a product
• Write your preferred colours
• send e-mail

You’re welcome :)

**Q: Can you buy 4 different colors or do they have to be the same?**
A: We do allow different colours, just message us once you have purchased. JMH Wholesalers.

## Customer Reviews

### ⭐⭐⭐⭐⭐ Great colour and coverage on brown hair
*by L***E on 10 May 2026*

Really impressed with this! It covered well on natural mousy brown hair and gave a lovely purple colour without needing to bleach first. It lasts a good few washes and then fades nicely. Easy to use and a great option for adding a fun colour. Highly recommend!

### ⭐⭐⭐⭐⭐ La Riche Directions
*by J***Y on 9 May 2026*

I have used La Riche Directions lots of times and never been disappointed with the colour...easy to use either with a colour brush or put it on like a shampoo....leave for the colour to take affect (mine I leave 30 minutes) rinse off and condition...don't shampoo for at least 3-4 days....a little goes a long way and the price is good

### ⭐⭐⭐⭐⭐ Amazing...if you follow my instructions
*by L***T on 22 October 2020*

1st photo shows the colour I start with ie my usual hair Colour LIVE vibrant violet. 2nd photo is just after I’ve used these vibrant PINK and CERISE pots. 3rd photo I’ve increased the exposure so you can see the true colour under bright lights. I purchased two of these fab pots, one in cerise and one in flamingo pink . I wanted a maintenance product to use to revive the colour and blend the roots between my monthly full head permanent colour. First time I used these colours was two weeks after my permanent colour and I had a good amount of grey roots with a very wish washy faded burgundy/amber colour on the ends . I followed the instructions to the letter and after rinsing off, most of the colours went down the plug hole, leaving me with neon pink roots and not much elsewhere! So after a few more attempts I found the solution. To get the best from these pots, use on DRY hair. DO NOT apply using fingers. Put disposable gloves on, dip the bristles of an old toothbrush/mascara wand Into the pot. With a generously loaded brush,comb it through your hair from root to tip, making sure that the creme is THICKLY coating the hair shaft. Repeat all over your head, with as many colours as you like! It is soooooooo easy and you can get the colour right up to the roots without MAKING CONTACT WITH SCALP AND SKIN with ease. DO NOT RINSE it off. Either dry it off with a cool hairdryer or leave it to dry naturally. Rinse out the following day or if you applied in the morning, rinse out in the evening. THATS IT! The colour stays true and bright for at least three washes. Not only will this method give you a MUCH better colour, it eliminates a nasty clean up and stained skin. My routine now is to brush through a small amount of product every 2/3 days in the mornings after my shower. I will either give it a quick blast with cool hairdryer or brush it into a high ponytail and leave it on for the rest of the day. I’ve had SO many comments about the lovely colour and no one has realised that most days Ive literally just done a quick touch up straight out the pot lol. I carry the pot in my handbag and often do a little touch up throughout the day if I notice a few stray demon greys😂

## Frequently Bought Together

- DIRECTIONS Hair Colour (4 Pots)
- Jerome Russell Bblonde Cream Peroxide, 40 Volume, 12% Peroxide, Lifts 8-9 Levels, 75ml
- Schwarzkopf LIVE Intense Lightener, Permanent Blonde Bleach Hair Dye, With Brigtening Oil Booster, Lifts Hair Up To 9 Levels - Max Blonde 00B

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*Product available on Desertcart United Kingdom*
*Store origin: GB*
*Last updated: 2026-06-07*