--- product_id: 47890941 title: "L'Oreal INOA Hair Colour 60ml - 7.1" brand: "l'oréal professionnel paris" price: "£29.41" currency: GBP in_stock: true reviews_count: 13 category: "L'oréal Professionnel Paris" url: https://www.desertcart.co.uk/products/47890941-loreal-inoa-hair-colour-60ml-7-1 store_origin: GB region: United Kingdom --- # 35-minute perfect processing time Ammonia-free, odorless chemistry 60ml professional-grade formula L'Oreal INOA Hair Colour 60ml - 7.1 **Brand:** l'oréal professionnel paris **Price:** £29.41 **Availability:** ✅ In Stock ## Summary > 🎨 Elevate your hair game with ammonia-free brilliance! ## Quick Answers - **What is this?** L'Oreal INOA Hair Colour 60ml - 7.1 by l'oréal professionnel paris - **How much does it cost?** £29.41 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.co.uk](https://www.desertcart.co.uk/products/47890941-loreal-inoa-hair-colour-60ml-7-1) ## Best For - l'oréal professionnel paris enthusiasts ## Why This Product - Trusted l'oréal professionnel paris brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Gentle Yet Effective:** Ammonia-free formula ensures vibrant colour without harsh chemical damage or unpleasant odors. - • **Trusted by Thousands:** Rated 4.6 stars by over 1,400 users who swear by its consistent, salon-quality finish. - • **Salon-Grade Precision:** Tailor-made permanent colour crafted by professionals for flawless results every time. - • **Tone Correction Power:** Expertly neutralizes unwanted warmth with ash pigments for a sophisticated, modern look. - • **Time-Smart Application:** Optimized 35-minute processing delivers rich, long-lasting ash blonde tones with minimal wait. ## Overview L'Oréal INOA Hair Colour 7.1 Ash Blonde is a 60ml professional, ammonia-free demi-permanent hair dye designed for salon-quality, long-lasting colour with gentle tone correction. Its odorless formula processes in 35 minutes, delivering rich ash blonde shades tailored by colourists to suit your unique style. ## Description Product Description Browse our latest professional hair colour products, from permanent to semi-permanent and ammonia-free. Whether you're considering hair colour for the first time, or colour your hair regularly, discover L'Oréal Professionnel hair colour. Discover your perfect permanent hair colour, tailor-made for you by your colourist with our professional range at L'Oréal Professionnel. Directions Mix 1 tube of Inoa new formula 60 g + 60 g of Inoa rich oxidizer until you get a creamy and homogeneous cream. Apply to all roots and the rest of the hair if necessary. Respect the 35 min break time. Emulsify and rinse thoroughly. Make 2 applications of Inoa post shampoo. Review: Excellent, but depends on the hair type - Excellent product. I purchased a 6.1 ash blonde for a brown hair effect. Its sold as a blonde but IS NOT A BLONDE !! you mix this to the exact same amount of activator. so 50% to 50% of each. mix well and leave ! it is quite an ash colour, which is perfect, as so many browns are orange, but note that does depend on what its going over ! if you have orange issues use a blue shampoo to accompany. I left my colour on for 25 minutes not the 40 recommended . This was long enough to colour any small greay areas, and make the hair go medium brown. I find if its left on for 40 it can go black !! ( but my hair is pourous ) I have purchased this colour many times with the 20% activator and would buy again. Review: Great product - Great product, easy to use. ## Features - Browse our latest professional hair colour products, from permanent to semi-permanent and ammonia-free. - Whether you're considering hair colour for the first time, or colour your hair regularly, discover L'Oréal Professionnel hair colour - Discover your perfect permanent hair colour, tailor-made for you by your colourist with our professional range at L'Oréal Professionnel. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B007SHDXQG | | Benefits | Hair Coloring, Tone Correction | | Best Sellers Rank | 8,518 in Beauty ( See Top 100 in Beauty ) 131 in Permanent Hair Colour | | Brand | L'Oréal Professionnel Paris | | Brand Name | L'Oréal Professionnel Paris | | Colour | 7.1 Ash Blond | | Container Type | Bottle | | Country Of Origin | España | | Customer Reviews | 4.6 out of 5 stars 1,492 Reviews | | Global Trade Identification Number | 03474630415645 | | Hair Color Permanence | Demi-Permanent | | Hair Type | coloured | | Hair type | coloured | | Item Form | Liquid | | Item Weight | 60 Grams | | Item form | Liquid | | Manufacturer | KOMQI | | Manufacturer Part Number | 4780 | | Material Features | Odorless | | Material Type Free | Ammonia Free | | Model Number | 4780 | | Number of Items | 1 | | Package information | Bottle | | Product benefits | Hair Coloring, Tone Correction | | UPC | 773602010769 | | Unit Count | 60.0 millilitre | ## Product Details - **Brand:** L'Oréal Professionnel Paris - **Colour:** 7.1 Ash Blond - **Hair type:** coloured - **Item form:** Liquid - **Material Type Free:** Ammonia Free - **Material feature:** Odorless - **Number of items:** 1 - **Package information:** Bottle - **Product benefits:** Hair Coloring, Tone Correction - **Unit count:** 60.0 gram ## Images ![L'Oreal INOA Hair Colour 60ml - 7.1 - Image 1](https://m.media-amazon.com/images/I/61bgvixQcCL.jpg) ![L'Oreal INOA Hair Colour 60ml - 7.1 - Image 2](https://m.media-amazon.com/images/I/81KVVRtYdEL.jpg) ![L'Oreal INOA Hair Colour 60ml - 7.1 - Image 3](https://m.media-amazon.com/images/I/71Vs+obW2CL.jpg) ![L'Oreal INOA Hair Colour 60ml - 7.1 - Image 4](https://m.media-amazon.com/images/I/21WLcpJeb3L.jpg) ## Available Options This product comes in different **Color, Size** options. ## Questions & Answers **Q: Hi which Inoa will achieve a nice ‘baby blond’ strand (when used with a 10.31 golden ash root and 6 dark blond contrast for sunkissed look? Thx 👍🙂** A: Hello, I’m not sure. I use the 9 mixed with 10.13 as a root touch up. Sorry can’t be of more help. **Q: I recieved the item promptly . there are no english instructions included . can you please advise. thankyou** A: Hi Sue you need the Inoa preoxude and mix equal amount of both and leave it on for 35 minutes. **Q: Please help There are no English instructions !!** A: : Mix the colouring cream in the recommended ratio with the Inoa rich Oxidant ODS which was specially designed for this hair dye. For a natural touch-up and reviving of colour, use the 3% or 6% oxidants. If you need to cover more prominent grey hair or change your colour by several shades, choose the 9% oxidant. The oxidant cream is not included with this product. Purpose Professional Hair Dye L’Oréal Professionnel is a premium French brand of haircare products with a tradition going back many years. It belongs to the world-renowned company L’Oréal, founded in 1909 by Eugène Schueller. This young chemist developed a special hair dye formula that quickly gained popularity amongst Parisian hairdressers. For over a hundred years, the brand has been helping its customers to discover their distinctive beauty and self-confidence. L’Oréal Professionnel products are developed using the latest innovative technologies in collaboration with the best hairdressers. The wide portfolio of brands includes professional hair care products such as L’Oréal Professionnel hair dyes and styling products, as well as shampoos, masks and other hair care products that are used by hairdressers and stylists throughout the world. L’Oréal Professionnel hair care is a guarantee that you will really enjoy the best for your hair. The brand is part of major fashion shows around the world that show off new trends. Discover the secrets of beautiful hair and enjoy professional care with L’Oréal Professionnel. 5.0 Write review 3 ease of application cosmetic quality satisfaction with the results Newest rewiews Beautiful colour; very easy to mix and use. Highly recommend. xKelseyx 20 February 2020 Was this review helpful? Yes 0 | No 0 Great product. Great price JK 29 January 2020 Was this review helpful? Yes 0 | No 0 This is the best hair colour, ever since using it my hair is in excellent condition, the colour is rich and warm and leaves my hair silky smooth. I’ve had lots of comments on how good my hair looks, people like be the colour and ask what shampoo I use to make it shine Inoa is professional dye,there will be no instructions. Mix the colouring cream in the recommended ratio(1:1) with the Inoa rich Oxidant ODS which was specially designed for this hair dye. For a natural touch-up and reviving of colour, use the 3% or 6% oxidants. If you need to cover more prominent grey hair or change your colour by several shades, choose the 9% oxidant. The oxidant cream is not included with this product **Q: Does this have parfum in it** A: I haven't notice a parfum smell ## Customer Reviews ### ⭐⭐⭐⭐⭐ Excellent, but depends on the hair type *by B***P on 24 October 2019* Excellent product. I purchased a 6.1 ash blonde for a brown hair effect. Its sold as a blonde but IS NOT A BLONDE !! you mix this to the exact same amount of activator. so 50% to 50% of each. mix well and leave ! it is quite an ash colour, which is perfect, as so many browns are orange, but note that does depend on what its going over ! if you have orange issues use a blue shampoo to accompany. I left my colour on for 25 minutes not the 40 recommended . This was long enough to colour any small greay areas, and make the hair go medium brown. I find if its left on for 40 it can go black !! ( but my hair is pourous ) I have purchased this colour many times with the 20% activator and would buy again. ### ⭐⭐⭐⭐⭐ Great product *by C***R on 17 November 2025* Great product, easy to use. ### ⭐⭐⭐⭐⭐ Good for my hair! *by S***U on 9 November 2025* I like this brand. It doesn’t damages my hair ## Frequently Bought Together - Loreal INOA 7.1 60GRM V511 - L'Oreal Mayirl Coloration #8 Light Blonde Intensive 50 ml - Diactivateur Colour Activator --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.co.uk/products/47890941-loreal-inoa-hair-colour-60ml-7-1](https://www.desertcart.co.uk/products/47890941-loreal-inoa-hair-colour-60ml-7-1) --- *Product available on Desertcart United Kingdom* *Store origin: GB* *Last updated: 2026-08-14*