--- product_id: 47890941 title: "Loreal INOA 7.1 60GRM V511" brand: "l'oréal professionnel paris" price: "£22.62" currency: GBP in_stock: true reviews_count: 13 category: "L'oréal Professionnel Paris" url: https://www.desertcart.co.uk/products/47890941-loreal-inoa-7-1-60grm-v511 store_origin: GB region: United Kingdom --- # 35 min fast processing time Permanent ash blonde tone 7.1 60g ammonia-free formula Loreal INOA 7.1 60GRM V511 **Brand:** l'oréal professionnel paris **Price:** £22.62 **Availability:** ✅ In Stock ## Summary > 🎨 Unlock your perfect ash blonde—professional color, zero compromise! ## Quick Answers - **What is this?** Loreal INOA 7.1 60GRM V511 by l'oréal professionnel paris - **How much does it cost?** £22.62 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.co.uk](https://www.desertcart.co.uk/products/47890941-loreal-inoa-7-1-60grm-v511) ## Best For - l'oréal professionnel paris enthusiasts ## Why This Product - Trusted l'oréal professionnel paris brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Post-Color Care Included:** Double-application post-shampoo treatment for enhanced color longevity and shine. - • **Quick 35-Minute Development:** Save time without compromising on rich, long-lasting color. - • **Precision Ash Blonde Shade 7.1:** Achieve that coveted cool-toned blonde that turns heads and stops unwanted warmth. - • **Salon-Grade Ammonia-Free Formula:** Gentle on hair, powerful on color—no harsh odors, just flawless results. - • **Tailor-Made Professional Quality:** Crafted for colorists to deliver personalized, vibrant results every time. ## Overview L'Oréal INOA 7.1 is a 60g ammonia-free permanent hair color delivering a sophisticated ash blonde tone with a fast 35-minute processing time. Designed for professional use, it offers gentle yet vibrant coverage, enhanced by a post-shampoo treatment to maintain color brilliance and hair health. ## Description Product Description Browse our latest professional hair colour products, from permanent to semi-permanent and ammonia-free. Whether you're considering hair colour for the first time, or colour your hair regularly, discover L'Oréal Professionnel hair colour. Discover your perfect permanent hair colour, tailor-made for you by your colourist with our professional range at L'Oréal Professionnel. Directions Mix 1 tube of Inoa new formula 60 g + 60 g of Inoa rich oxidizer until you get a creamy and homogeneous cream. Apply to all roots and the rest of the hair if necessary. Respect the 35 min break time. Emulsify and rinse thoroughly. Make 2 applications of Inoa post shampoo. Review: Brilliant Product - Great product, did wonders for my hair. Very easy to apply with instant results, saving me time and money from having to go salon for touch ups! Review: Stops me being red/orange in colour! - This is perfect to add to your hair colour if you are seeing a bit too much red/ orange in your hair colour. A small amount of this added to your hair colour nocks that colour right out, it’s been a life saver for me. I had to wait to receive a second tube as the first had gotten damaged in the post. ## Features - Browse our latest professional hair colour products, from permanent to semi-permanent and ammonia-free. - Whether you're considering hair colour for the first time, or colour your hair regularly, discover L'Oréal Professionnel hair colour - Discover your perfect permanent hair colour, tailor-made for you by your colourist with our professional range at L'Oréal Professionnel. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B007SHDXQG | | ASIN | B007SHDXQG | | Benefits | Hair Coloring, Tone Correction | | Best Sellers Rank | 10,040 in Beauty ( See Top 100 in Beauty ) 143 in Permanent Hair Colour | | Brand Name | L'Oréal Professionnel Paris | | Colour | 7.1 Ash Blond | | Container Type | Bottle | | Country Of Origin | Germany | | Country of origin | Germany | | Customer Reviews | 4.6 4.6 out of 5 stars (2,096) | | Customer reviews | 4.6 4.6 out of 5 stars (2,096) | | Global Trade Identification Number | 03474630415645 | | Hair Color Permanence | Permanent | | Hair Type | coloured | | Is discontinued by manufacturer | No | | Item Form | Liquid | | Item Weight | 60 Grams | | Item model number | 4780 | | Language | German | | Manufacturer | KOMQI | | Manufacturer | KOMQI | | Material Features | Odorless | | Material Type Free | Ammonia Free | | Number of Items | 1 | | Product Dimensions | 4.32 x 3.56 x 11.43 cm; 60 g | | UPC | 773602010769 | | Unit Count | 60.0 gram | ## Product Details - **Brand:** L'Oréal Professionnel Paris - **Colour:** 7.1 Ash Blond - **Hair type:** coloured - **Item form:** Liquid - **Material Type Free:** Ammonia Free - **Material feature:** Odorless - **Number of items:** 1 - **Package information:** Bottle - **Product benefits:** Hair Coloring, Tone Correction - **Unit count:** 60.0 gram ## Images ![Loreal INOA 7.1 60GRM V511 - Image 1](https://m.media-amazon.com/images/I/61bgvixQcCL.jpg) ![Loreal INOA 7.1 60GRM V511 - Image 2](https://m.media-amazon.com/images/I/81KVVRtYdEL.jpg) ![Loreal INOA 7.1 60GRM V511 - Image 3](https://m.media-amazon.com/images/I/71Vs+obW2CL.jpg) ![Loreal INOA 7.1 60GRM V511 - Image 4](https://m.media-amazon.com/images/I/21WLcpJeb3L.jpg) ## Available Options This product comes in different **Color, Size** options. ## Questions & Answers **Q: Hi which Inoa will achieve a nice ‘baby blond’ strand (when used with a 10.31 golden ash root and 6 dark blond contrast for sunkissed look? Thx 👍🙂** A: Hello, I’m not sure. I use the 9 mixed with 10.13 as a root touch up. Sorry can’t be of more help. **Q: I recieved the item promptly . there are no english instructions included . can you please advise. thankyou** A: Hi Sue you need the Inoa preoxude and mix equal amount of both and leave it on for 35 minutes. **Q: Please help There are no English instructions !!** A: : Mix the colouring cream in the recommended ratio with the Inoa rich Oxidant ODS which was specially designed for this hair dye. For a natural touch-up and reviving of colour, use the 3% or 6% oxidants. If you need to cover more prominent grey hair or change your colour by several shades, choose the 9% oxidant. The oxidant cream is not included with this product. Purpose Professional Hair Dye L’Oréal Professionnel is a premium French brand of haircare products with a tradition going back many years. It belongs to the world-renowned company L’Oréal, founded in 1909 by Eugène Schueller. This young chemist developed a special hair dye formula that quickly gained popularity amongst Parisian hairdressers. For over a hundred years, the brand has been helping its customers to discover their distinctive beauty and self-confidence. L’Oréal Professionnel products are developed using the latest innovative technologies in collaboration with the best hairdressers. The wide portfolio of brands includes professional hair care products such as L’Oréal Professionnel hair dyes and styling products, as well as shampoos, masks and other hair care products that are used by hairdressers and stylists throughout the world. L’Oréal Professionnel hair care is a guarantee that you will really enjoy the best for your hair. The brand is part of major fashion shows around the world that show off new trends. Discover the secrets of beautiful hair and enjoy professional care with L’Oréal Professionnel. 5.0 Write review 3 ease of application cosmetic quality satisfaction with the results Newest rewiews Beautiful colour; very easy to mix and use. Highly recommend. xKelseyx 20 February 2020 Was this review helpful? Yes 0 | No 0 Great product. Great price JK 29 January 2020 Was this review helpful? Yes 0 | No 0 This is the best hair colour, ever since using it my hair is in excellent condition, the colour is rich and warm and leaves my hair silky smooth. I’ve had lots of comments on how good my hair looks, people like be the colour and ask what shampoo I use to make it shine Inoa is professional dye,there will be no instructions. Mix the colouring cream in the recommended ratio(1:1) with the Inoa rich Oxidant ODS which was specially designed for this hair dye. For a natural touch-up and reviving of colour, use the 3% or 6% oxidants. If you need to cover more prominent grey hair or change your colour by several shades, choose the 9% oxidant. The oxidant cream is not included with this product **Q: Does this have parfum in it** A: I haven't notice a parfum smell ## Customer Reviews ### ⭐⭐⭐⭐⭐ Brilliant Product *by M***M on 15 December 2025* Great product, did wonders for my hair. Very easy to apply with instant results, saving me time and money from having to go salon for touch ups! ### ⭐⭐⭐⭐⭐ Stops me being red/orange in colour! *by N***E on 4 September 2025* This is perfect to add to your hair colour if you are seeing a bit too much red/ orange in your hair colour. A small amount of this added to your hair colour nocks that colour right out, it’s been a life saver for me. I had to wait to receive a second tube as the first had gotten damaged in the post. ### ⭐⭐⭐⭐⭐ Great product *by C***R on 17 November 2025* Great product, easy to use. ## Frequently Bought Together - Loreal INOA 7.1 60GRM V511 - L'Oreal Mayirl Coloration #8 Light Blonde Intensive 50 ml - Diactivateur Colour Activator --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.co.uk/products/47890941-loreal-inoa-7-1-60grm-v511](https://www.desertcart.co.uk/products/47890941-loreal-inoa-7-1-60grm-v511) --- *Product available on Desertcart United Kingdom* *Store origin: GB* *Last updated: 2026-05-16*