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Customer Analytics For Dummies
| Best Sellers Rank | #650,236 in Books ( See Top 100 in Books ) #267 in Market Research Business (Books) #270 in Business Marketing #397 in Marketing & Consumer Behavior |
| Customer Reviews | 4.2 4.2 out of 5 stars (60) |
| Dimensions | 7.3 x 0.9 x 9.2 inches |
| Edition | 1st |
| ISBN-10 | 1118937597 |
| ISBN-13 | 978-1118937594 |
| Item Weight | 1 pounds |
| Language | English |
| Print length | 336 pages |
| Publication date | February 2, 2015 |
| Publisher | For Dummies |
N**1
Good Starting Point for Customer Analytics
Nice book, very informative.
D**B
Wish I bought this sooner
10/10 on usefulness and ease to understand.I was hesitant to buy this because I thought being a 'Dummies' book it was inherently older and not up to date on current trends. I couldn't have been more wrong. This book was published around 2015 and likely won't need a 2nd edition inside of ten years - if ever. (Might be dependent on how fast Jeff creates new measures.)The book explains concepts clearly and provides numerous snippets of real world examples by Jeff and team.This book covers topics that I didn't even know were missing from HCI grad programs, but that are essential to improving customer experiences. This will definitely be a resource I reference in the future.I wish I bought this sooner. Highly recommend.
R**R
Muy buen libro para quienes elaboramos sistemas de indicadores
Elaboro Sistemas de Evaluación e Indicadores para el sector público y privado. Este libro da una visión general de lo que uno debe considerar en cuanto a Customer Experience.
A**L
About halfway through so far...
It's a bit of a chore to read, with sentences that are somewhat difficult to decode... like this one: "These attitudes will then affect some self-described descriptive attributes quantified in the descriptive grouping". Still not sure what exactly that means. Answers on a postcard.
B**H
Super Promoter!
I'm a huge promoter of Jeff Sauros work and contributions to the UX research community. Highly recommend this and all the other books written by Jeff.Hoping Jeff's next book will focus more on predictive analytics!
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