---
product_id: 447253918
title: "Consumer Behavior : Building Marketing Strategy | 14th Edition"
price: "£12.70"
currency: GBP
in_stock: true
reviews_count: 2
url: https://www.desertcart.co.uk/products/447253918-consumer-behavior-building-marketing-strategy-14th-edition
store_origin: GB
region: United Kingdom
---

# Global education leader Proven marketing strategy framework 14th Edition - Latest insights Consumer Behavior : Building Marketing Strategy | 14th Edition

**Price:** £12.70
**Availability:** ✅ In Stock

## Summary

> 📘 Unlock the consumer mind—market smarter, lead stronger!

## Quick Answers

- **What is this?** Consumer Behavior : Building Marketing Strategy | 14th Edition
- **How much does it cost?** £12.70 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.uk](https://www.desertcart.co.uk/products/447253918-consumer-behavior-building-marketing-strategy-14th-edition)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Global Expertise:** Leverage knowledge from a top-tier global education publisher trusted worldwide.
- • **Trusted Resource:** Join thousands of marketers who rely on this bestseller to sharpen their edge.
- • **Strategic Framework:** Master actionable marketing strategies designed for real-world impact.
- • **Cutting-Edge Edition:** Stay ahead with the 14th edition’s updated consumer behavior insights.
- • **Comprehensive Learning:** Ideal for professionals and managers aiming to decode consumer psychology.

## Overview

Consumer Behavior: Building Marketing Strategy, 14th Edition by McGraw Hill Education, is a globally recognized textbook offering the latest research and practical frameworks to help professionals and students master consumer psychology and develop effective marketing strategies. Ranked among top marketing books, it’s a trusted resource for elevating your marketing acumen.

## Description

Consumer Behavior : Building Marketing Strategy | 14th Edition Mcgraw Hill Education As a leading global education company, our mission is to partner with educators, learners, and professionals to help them access all the value that education can offer, no matter where their starting points may be

## Features

- Consumer Behavior : Building Marketing Strategy | 14th Edition
- Mcgraw Hill Education
- As a leading global education company, our mission is to partner with educators, learners, and professionals to help them access all the value that education can offer, no matter where their starting points may be

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Best Sellers Rank | #192,137 in Books ( See Top 100 in Books ) #257 in Marketing (Books) #11,311 in Business & Economics |
| Customer Reviews | 4.0 out of 5 stars 8 Reviews |

## Images

![Consumer Behavior : Building Marketing Strategy | 14th Edition - Image 1](https://m.media-amazon.com/images/I/81KzE8zM7OL.jpg)

## Customer Reviews

### ⭐⭐⭐⭐ Review
*by M***E on 15 June 2025*



### ⭐ Review
*by B***Y on 22 August 2025*



## Frequently Bought Together

- Consumer Behavior : Building Marketing Strategy | 14th Edition
- Consumer Behavior, 12/e

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*Product available on Desertcart United Kingdom*
*Store origin: GB*
*Last updated: 2026-05-20*