--- product_id: 440340377 title: "VIRTUE Full Shampoo 17 FL OZ" brand: "virtue" price: "£86.78" currency: GBP in_stock: true reviews_count: 5 category: "Virtue" url: https://www.desertcart.co.uk/products/440340377-virtue-full-shampoo-17-fl-oz store_origin: GB region: United Kingdom --- # Sulfate & paraben free, cruelty-free formula Citrus floral scent with lemon & spearmint Alpha Keratin 60ku protein boosts volume VIRTUE Full Shampoo 17 FL OZ **Brand:** virtue **Price:** £86.78 **Availability:** ✅ In Stock ## Summary > ✨ Elevate your hair game with volume that speaks volumes! 💁‍♀️ ## Quick Answers - **What is this?** VIRTUE Full Shampoo 17 FL OZ by virtue - **How much does it cost?** £86.78 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.co.uk](https://www.desertcart.co.uk/products/440340377-virtue-full-shampoo-17-fl-oz) ## Best For - virtue enthusiasts ## Why This Product - Trusted virtue brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Conscious Beauty:** Free from sulfates, parabens, phthalates, synthetic dyes, gluten, and cruelty-free. - • **Volumize Like a Pro:** Alpha Keratin 60ku protein plumps fine, limp strands for weightless body. - • **Scent That Energizes:** Revitalizing citrus floral blend with white pear, spearmint, and lemon essential oils. - • **Safe for Every Strand:** Perfect for all hair types, including color-treated and chemically treated hair. - • **Cleanse Without Compromise:** Light, lacy lather rinses clean without stripping or dehydrating hair. ## Overview VIRTUE Full Shampoo is a 17 FL OZ professional-grade hair cleanser infused with Alpha Keratin 60ku protein to add volume and density to fine hair. It features a lightweight, non-stripping formula with a refreshing citrus floral scent, safe for all hair types including color-treated strands. Free from harmful chemicals and cruelty-free, it delivers long-lasting body and rejuvenation with every wash. ## Description Virtue Full Shampoo works to add volume while it cleanses. It dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body. Review: La perfection - Le meilleur shampoing au monde.il vaut son prix Review: Immediate results on hair volume ## Features - Infused with our first-of-its-kind Alpha Keratin 60ku protein; specifically developed to add volume and density to fine, limp hair strands. - WHAT IT IS: A light, lacy lather that rinses clean without stripping or dehydrating hair. - FRAGRANCE: A revitalizing citrus floral blend of leafy greens, flowers and fruit, including white pear notes, stimulating spearmint leaf and bright, lemon essential oils. - For all hair types looking for a boost in volume or density in strands. Safe for color-treated and chemically treated hair. - Free of sulfates, parabens, phthalates, synthetic colors and dyes. Gluten free. Cruelty free. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B07NLHV1Q5 | | Active Ingredients | Essential Oils, Essential Oil, Fragrance, Lemon | | Age Range Description | Adult | | Age range (description) | Adult | | Best Sellers Rank | #185,926 in Beauty ( See Top 100 in Beauty ) #7,344 in Hair Shampoos | | Brand | VIRTUE | | Brand Name | VIRTUE | | Customer Reviews | 4.2 out of 5 stars 526 Reviews | | Hair Type | All, Fine | | Hair type | All, Fine | | Item Dimensions | 7.6 x 3.8 x 20.3 centimeters | | Item Form | Liquid | | Item Weight | 16.8 Ounces | | Item form | Liquid | | Liquid Volume | 17 Fluid Ounces | | Manufacturer | VIRTUE | | Manufacturer Part Number | 20553 | | Material Type Free | Phthalate Free | | Material type free | Phthalate Free | | Number of Items | 1 | | Other Special Features of the Product | Not Tested On Animals | | Product Benefits | Rejuvenating | | Recommended Uses For Product | Dryness | | Scent | Citrus | | Scent Name | Citrus | | Suitable Hair Color | All Hair Colors | | UPC | 817023022250 | | Unit Count | 17 Milliliters | ## Product Details - **Age range (description):** Adult - **Brand:** VIRTUE - **Hair type:** All, Fine - **Item form:** Liquid - **Scent:** Citrus ## Images ![VIRTUE Full Shampoo 17 FL OZ - Image 1](https://m.media-amazon.com/images/I/61eaIqxdnmL.jpg) ![VIRTUE Full Shampoo 17 FL OZ - Image 2](https://m.media-amazon.com/images/I/71pLPopYvqL.jpg) ![VIRTUE Full Shampoo 17 FL OZ - Image 3](https://m.media-amazon.com/images/I/71Mi0986R1L.jpg) ![VIRTUE Full Shampoo 17 FL OZ - Image 4](https://m.media-amazon.com/images/I/71aknDIpixL.jpg) ![VIRTUE Full Shampoo 17 FL OZ - Image 5](https://m.media-amazon.com/images/I/61rJXXAOAZL.jpg) ## Available Options This product comes in different **Size** options. ## Customer Reviews ### ⭐⭐⭐⭐⭐ La perfection *by K***P on 5 April 2026* Le meilleur shampoing au monde.il vaut son prix ### ⭐⭐⭐⭐⭐ Immediate results on hair volume *by S***K on 1 October 2025* ### ⭐⭐⭐⭐⭐ Gives body *by A***D on 17 January 2026* ## Frequently Bought Together - Virtue Full Sulfate Free Volumizing Shampoo Thickens Hair, Safe for All Hair Types, Color Safe - Virtue Restorative Hair Mask Treatment for Damaged Hair with Keratin and Baobab Seed Oil, Safe for All Hair Types, Color Safe - Virtue Healing Hair Oil, Hair Treatment Serum for Damaged Hair, Shake to Activate, Color Safe, 1.7 Fl Oz --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.co.uk/products/440340377-virtue-full-shampoo-17-fl-oz](https://www.desertcart.co.uk/products/440340377-virtue-full-shampoo-17-fl-oz) --- *Product available on Desertcart United Kingdom* *Store origin: GB* *Last updated: 2026-05-03*