--- product_id: 4215958 title: "Difference: The one-page method for reimagining your business and reinventing your marketing" brand: "bernadette jiwa" price: "£10.97" currency: GBP in_stock: true reviews_count: 10 url: https://www.desertcart.co.uk/products/4215958-difference-the-one-page-method-for-reimagining-your-business-reinventing store_origin: GB region: United Kingdom --- # Difference: The one-page method for reimagining your business and reinventing your marketing **Brand:** bernadette jiwa **Price:** £10.97 **Availability:** ✅ In Stock ## Quick Answers - **What is this?** Difference: The one-page method for reimagining your business and reinventing your marketing by bernadette jiwa - **How much does it cost?** £10.97 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.co.uk](https://www.desertcart.co.uk/products/4215958-difference-the-one-page-method-for-reimagining-your-business-reinventing) ## Best For - bernadette jiwa enthusiasts ## Why This Product - Trusted bernadette jiwa brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Description Difference: The one-page method for reimagining your business and reinventing your marketing ## Images ![Difference: The one-page method for reimagining your business and reinventing your marketing - Image 1](https://m.media-amazon.com/images/I/61qD+NOfOJL.jpg) ## Customer Reviews ### ⭐⭐⭐⭐ Started out great but then lost me *by D***N on Reviewed in the United States on January 2, 2022* This book is based on a simple premise. Instead of creating a product or service and then having marketers go create a need for it, figure out what would really solve a need and then create products and services that do that. Also, figure out what people really need or desire instead of what they say they need.The book starts out strong and really gave me things to think about, but then it basically lost me.I would have given this five stars if it remained strong, but I can only give it four for making me think. ### ⭐⭐⭐⭐⭐ Probably the best business book I've read—and a short one at that. *by P***M on Reviewed in the United States on March 29, 2015* This is a deceptively, short, deceptively simple, incredibly, world-shatteringly insightful read.Any marketing/communications/product chief/manager/director that doesn't read this is absolutely missing out on an incredible resource.Others here have compared this to some of Seth Godin's work, but the difference here is that Jiwa cuts to the humane, empathetic heart of things, concisely and efficiently. Godin is still one step removed from what's really going on, while Jiwa makes a compelling case for a particular understanding of the psychology and humanism of good marketing, communications, and product development in the present.Every organization claims to be customer-centric, but this is often just so much hot air, boilerplate, and sleepwalking. Few organizations understand what it means to be customer-centric, the way in which true customer-centricity is not about an initiative after the fact, but rather a reorientation in understanding what a business is about and how it is really understood, imagined, and experienced by its customers (and non-customers!)—well prior to product development and marketing.Jiwa has an amazing talent here for being deceptively simple, plain-spoken, and subversive in her writing. I've read a lot of business books. Most of them are pretty similar—some good points, some things to try, some head nods. This book is different. I was making mad notes just a few pages in. The brainstorming session that occurred as I read it has given birth already to dozens of ideas about simple changes in products and messaging that weren't obvious before but are definitely obvious winners now.It's a short read—really short. But don't be fooled into thinking that this means it can't pack much substance.Highly recommended, and for the price, you can't go wrong. ### ⭐⭐⭐⭐⭐ Very good. Very true. *by J***A on Reviewed in the United States on December 4, 2021* I do recommend this book to new entrepreneurs and business owners who need to reinvent their business and life.Today the most important thing to be successful is not what to do but why you do, and how communicate it, certainly is.the 6 P's methodology is a very good way to do so. I believethat this book over simplified the method but combining with another knowledge as Simon Sinek or Alexander Osterwalder!you can take advantage of it.Read this book, enjoy it and apply it and improve, develop or start your business. --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.co.uk/products/4215958-difference-the-one-page-method-for-reimagining-your-business-reinventing](https://www.desertcart.co.uk/products/4215958-difference-the-one-page-method-for-reimagining-your-business-reinventing) --- *Product available on Desertcart United Kingdom* *Store origin: GB* *Last updated: 2026-06-03*