Take Ivy

Inspirational and informative. Photos are grainy, but not the vintage grainy, just the low quality grainy

"All the people working in New York City fantacize about working at a modern office on Madison Avenue." So assert the authors of TAKE IVY, an English reproduction of a photographic essay saluting the fashions and ethos of American Ivy League colleges. First published in Japanese in 1965, this book, like the AMC series MAD MEN, will likely please anyone with a fascination for the early 1960s, an era of transition in USA (and therefore world) history. It's a time that seems to outsiders (whether geographic outsiders like the Japanese authors or temporal outsiders like MAD MEN's creator, actors, and primary audience) to successfully hold opposites in tension: tradition and innovation; conformity and individual expression; and the "study hard and play hard" motto (to cite one of the authors' frequently quoted observations of Ivy League life). The English preface clearly states that "this English-language edition has not been edited for the purpose of updating or revising facts, names, or other matters." This is part of the book's charm. The authors' "gee whiz" enthusiasm and frequent expressions of amazement are credible only because they come from another era. (One amusing tid-bit that would surely have warranted a footnote had the text been updated was the mention of one Princeton student, Bill Bradley, an accomplished basketball star who epitomized the Ivy League motto of "sound body, sound mind.") That these observations are being made by "outsiders" and that the authors pepper their account with pedantic life-lessons for their fellow countrymen, gives the text a disturbingly decentering effect. Should I, as an American, be flattered by the authors' fascination with my country's elite (of which I am, however, not a part) or should I ache for their misplaced and self-lacerating admiration of a false ideal? In any case, the text is only part of the story. The photographs consitute the bulk (if that word can be applied to such a slim volume) of the book. These are not posed images, but a diverse collection of candid shots. Given the masculinist environment of the mid-sixties Ivy League, this gives the book a mildly homoerotic aura (lots of varsity jackets, tight tide-waters, and madras shorts). Amusing observations add to the effect. "Ivy Leaguers frown upon students who earn good grades but have pale skin from spending too much time inside. This photo shows a student who is desperately trying to get bronze skin while preparing for an exam," says one caption. Whether you're interested in a nostalgic look at a time not too long gone or just fascinated by the cycles of fascination, TAKE IVY is a guilty pleasure not to be passed up.

This book came in through Amazon Prime just this morning, and it's everything that style blogs have hyped it up to be. It was first popularized by M. Williams of A Continuous Lean, and when he scanned photos from his original 1965 edition, the books were going on eBay for as high as $500. At $14, it's a steal. A small hardcover with glossy pages, the volume clocks in at around half an inch. Underneath the dust jacket is a gorgeous orange cloth-covered book embossed with seals of the eight Ivy League institutions. The preface introduces the modern edition (in English, of course) and references the original Japanese volume. In an effort to maintain authenticity, "The translation of the original text for this English-language edition has not been edited for the purpose of updating or revising facts, names, or other matters." (This note seems irrelevant until we get to discussions about student body size and other time-sensitive statistics.) The book's pictures are of young men in varying degrees of prep -- lots of anoraks, varsity jackets, boat shoes, khakis, polos, slim ties, plaid shorts, etc. (There are maybe four women in the entire book.) Almost all of them are trim in physique and their clothing trim in cut. Given our society's Mad Men obsession and fashion's general return to 'Americana,' the book's reemergence is a reflection of cultural zeitgeist. The one flaw is the captions, which seem to over-explain. For instance, we have on p. 68, "A student is taking a stroll on a rainy campus wearing a sweatshirt which, of course, is in the school color. Ivy Leaguers are known for displaying their loyalty and pride in their alma mater on a daily basis." These words are accompanied by a picture of a young man walking in the rain while wearing a Brown sweatshirt. I suppose they make much more sense in light of the original publication in Japan. My favorite section is entitled "Take Ivy" (it follows "College Life," "College Fashion," and "Elements of 'Ivy'"). Here the authors discuss each of the eight universities and give a few facts about each. It then goes on to explore the presumed psyche of Ivy Leaguers with sub-headings like "Study hard..." and "Play hard..." and "Sound body" and "Sound mind." Placed on equal footing is a section devoted to JFK, who in 1965 must have embodied the Ivy League for the rest of the world. I'm running out of summarizing steam, but there are more pages devoted to vehicles (classic cars, sports cars, bikes, and old bikes), boyfriends and girlfriends, professors and madras checks. There is another on "barefoot and its rationality," in which the Japanese author is perplexed that a young man had cut off his sweatshirt sleeves with a pair of scissors. All in all, a great dose of nostalgia. Pleased that there isn't a single pair of flip flops in the entire book.

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Beautiful book, mint condition. However, I do wish all the pages were in colour. Still doesn't take away from the overall greatness of this classic style guide.

This is an absolute must for anyone who loves and is influenced by The Ivy look. Brilliant value for money

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