--- product_id: 394337786 title: "Logo Beginnings" price: "£72.13" currency: GBP in_stock: true reviews_count: 8 url: https://www.desertcart.co.uk/products/394337786-logo-beginnings store_origin: GB region: United Kingdom --- # 4 design categories dissected 6000+ historic logos curated 1870-1940 logo evolution timeline Logo Beginnings **Price:** £72.13 **Availability:** ✅ In Stock ## Summary > 🎨 Unlock the timeless secrets behind the world’s most iconic logos! ## Quick Answers - **What is this?** Logo Beginnings - **How much does it cost?** £72.13 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.co.uk](https://www.desertcart.co.uk/products/394337786-logo-beginnings) ## Best For - Customers looking for quality international products ## Why This Product - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Historical Depth:** Dive into trademark origins spanning 70 years of design innovation. - • **Design Masterclass:** Systematic breakdown into Figurative, Form, Effect, and Typographical styles. - • **Exclusive Insights:** Includes rare essays and case studies from iconic brands like 3M and Shell. - • **Collector’s Pride:** A premium, coffee-table-worthy volume perfect for design professionals and enthusiasts. - • **Unrivaled Logo Archive:** Explore over 6,000 logos from the dawn of modern branding. ## Overview Logo Beginnings is a meticulously researched graphic design compendium showcasing over 6,000 logos from 1870 to 1940. Authored by Jens Müller, it offers a deep dive into the evolution of trademarks through four distinct design categories, enriched with rare archival materials and case studies of legendary brands. This premium Taschen publication is an essential resource for branding professionals, design historians, and anyone passionate about the cultural impact of logos. ## Description Countless global brands, including Rolex, BMW, Louis Vuitton, and the New York Yankees, still use logos that were designed over 100 years ago. Yet there has never been a monograph devoted to the origins of logo design. In the second half of the 19th century, the trademark replaced traditional symbols such as the family coat of arms as a promotional and identifying symbol for companies. At first, the designs were often still figurative; only gradually did they develop into the abstract marks that have become fixtures in everyday life today. Author Jens Müller, described as the “logo detective” by Wired magazine, examined historical trademark registers, international corporate archives, and early design publications to unearth more than 6,000 logos from 1870 to 1940. This unparalleled collection traces the development of modern trademarks and sheds light on forgotten designs and early versions of famous logos. The catalog is divided into four design categories: “Figurative,” “Form,” “Effect,” and “Typographical.” Each chapter is then systematically subdivided according to basic elements of design such as circle, line, overlap, and outline, thus offering a new perspective on design principles that are still relevant today. Along with an extensive picture section, the book comprises an introduction by Jens Müller on the history of the trademark as well as a reproduction of the first comprehensive examination of modern corporate logos: the influential design pioneer F.H. Ehmcke’s (1878–1965) illustrated essay “Wahrzeichen―Warenzeichen” (Symbols―trademarks) from 1921. Also included are ten case studies of famous trademarks, including those of 3M, NBC, Shell, and Olivetti, and numerous rare images illustrating the―at times varied, at times consistent―developments in international logo design and the birth of the corporate identity. Logo Beginnings is not only a fundamental and inspiring graphic design manual but also an excellent read for anyone interested in social, cultural, and corporate history and the fascinating impact of trademarks. It is also the perfect complement to the TASCHEN classic Logo Modernism. Review: Impressive! - This is a massive coffee table book, well-designed with amazing content if you're a Graphic Design nerd. Came well packaged with no damage. The quality is fantastic as usual by Taschen. I'm thoroughly satisfied with my purchase and can highly recommend it. Review: Excellent work book. Congratulations! - The three books in the collection and the LOGO MODERNISM book are very good. Congratulations on the beautiful work. ## Features - New Store Stock ## Technical Specifications | Specification | Value | |---------------|-------| | Best Sellers Rank | 519,181 in Books ( See Top 100 in Books ) 100 in Branding & Logo Design 49,983 in Reference (Books) | | Customer Reviews | 4.8 out of 5 stars 151 Reviews | ## Images ![Logo Beginnings - Image 1](https://m.media-amazon.com/images/I/71QWL+A+u+L.jpg) ## Customer Reviews ### ⭐⭐⭐⭐⭐ Impressive! *by J***D on 28 December 2023* This is a massive coffee table book, well-designed with amazing content if you're a Graphic Design nerd. Came well packaged with no damage. The quality is fantastic as usual by Taschen. I'm thoroughly satisfied with my purchase and can highly recommend it. ### ⭐⭐⭐⭐⭐ Excellent work book. Congratulations! *by V***O on 17 March 2023* The three books in the collection and the LOGO MODERNISM book are very good. Congratulations on the beautiful work. ### ⭐⭐⭐⭐⭐ Best design book I've seen *by A***E on 30 April 2022* ## Frequently Bought Together - Logo Beginnings - Logo Modernism - Logos that Last: How to Create Iconic Visual Branding --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.co.uk/products/394337786-logo-beginnings](https://www.desertcart.co.uk/products/394337786-logo-beginnings) --- *Product available on Desertcart United Kingdom* *Store origin: GB* *Last updated: 2026-06-23*