--- product_id: 3913602 title: "As I Am Curling Jelly 8 Ounce" brand: "as i am" price: "£11.77" currency: GBP in_stock: true reviews_count: 13 category: "As I Am" url: https://www.desertcart.co.uk/products/3913602-as-i-am-curling-jelly-8-ounce store_origin: GB region: United Kingdom --- # Shiny, frizz-free curls 72% curl retention in high humidity Enhanced stretch, reduced shrinkage As I Am Curling Jelly 8 Ounce **Brand:** as i am **Price:** £11.77 **Availability:** ✅ In Stock ## Summary > 💁‍♀️ Elevate your curl game—shine, stretch, and hold that turns heads all day! ## Quick Answers - **What is this?** As I Am Curling Jelly 8 Ounce by as i am - **How much does it cost?** £11.77 with free shipping - **Is it available?** Yes, in stock and ready to ship - **Where can I buy it?** [www.desertcart.co.uk](https://www.desertcart.co.uk/products/3913602-as-i-am-curling-jelly-8-ounce) ## Best For - as i am enthusiasts ## Why This Product - Trusted as i am brand quality - Free international shipping included - Worldwide delivery with tracking - 15-day hassle-free returns ## Key Features - • **Clean & Confident:** Paraben-free formula with a fresh, clean scent that keeps your curls smelling as good as they look. - • **Long-Lasting Curl Power:** Locks in 72% of your curls even after 5 hours in high humidity—no more midday frizz panic. - • **Glossy, Frizz-Free Finish:** Delivers irresistibly shiny curls that scream healthy and polished all day long. - • **Stretch & Definition Boost:** Enhanced curl stretch reduces shrinkage, giving your curls that perfect elongated bounce. - • **Effortless Wash & Go Styling:** Designed for quick, no-fuss application on soaking wet hair—scrunch, air dry or diffuse, and go. ## Overview As I Am Curling Jelly is a paraben-free, 8-ounce styling gel designed for kinky, curly, and wavy hair types. It offers 72% curl retention after 5 hours in high humidity, delivers shiny, frizz-free curls, and enhances curl stretch while reducing shrinkage. Perfect for wash & go styling, it leaves hair soft, defined, and fresh-smelling with a clean scent. ## Description desertcart.com : As I Am Curling Jelly, 8 Ounce : Hair Styling Gels : Beauty & Personal Care Review: WORKS LIKE CRAZY! - I was using MopTop for the longest time, but their price kept jumping, so I tried this. IT'S DIVINE! Not as sticky as Moptop, and does a great job of creating curls in my naturally wavy hair. I love it. I first run California Naturals conditioner through my long hair--just a quarter size in my palm--then a good silver dollar size amount of As I Am, and tit works like a charm! LOVE THIS STUFF! And, it's priced well for long hair, since I go through one of these a month. Review: Quality hair products - This is the second As I Am product I have purchased and an surprisingly happy with it. I have always believed a gel needs to form a hard cast in order for the curl to hold. When I used this product and the gel did not form a cast, I was expecting to have to redo my hair the next morning. Well, I'm on day three and my curls are perfect and soft! Another reviewer had stated this gel was watery. It is not as thick as the Curlsmith in Shower Hair Fixer, but I have to admit my hair looks fabulous and has never been softer. I like the fact it is in a jar and doesn't need to be squeezed from a tube. I have also purchased As I Am shampoo, conditioner and Castor Oil water spray, but I have not used them yet. I have used the cowash and it's the best I've used by far. I think I will be replacing my Curlsmith products as they run out with As I Am. What a find! ## Features - 72% Curl Retention after 5 hours in High Humidity. - Shiny Frizz Free Curls. - Enhanced Stretch. Reduced Shrinkage. - Perfect for Wash & Go Styling. ## Technical Specifications | Specification | Value | |---------------|-------| | ASIN | B007IVW5M0 | | Best Sellers Rank | #16,293 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #205 in Hair Styling Gels | | Brand Name | As I Am | | Customer Reviews | 4.5 out of 5 stars 6,805 Reviews | | Global Trade Identification Number | 00858380002066 | | Hair Type | Kinky-Curly-Wavy | | Item Form | Gel | | Item Volume | 236.5 Milliliters | | Item Weight | 8 Ounces | | Liquid Volume | 236.5 Milliliters | | Manufacturer | As I Am | | Material Type Free | Paraben Free | | Number of Items | 1 | | Product Benefits | Frizz Control | | Scent | Clean Scent | | Scent Name | Clean Scent | | UPC | 885215344244 791769487460 885829281669 885650170705 885670296119 885310328194 698798582497 887156479467 884904388132 858380002066 | | Unit Count | 227 Grams | ## Product Details - **Hair Type:** Kinky-Curly-Wavy - **Liquid Volume:** 236.5 Milliliters - **Material Type Free:** Paraben Free - **Product Benefits:** Frizz Control - **Scent:** Clean Scent ## Images ![As I Am Curling Jelly 8 Ounce - Image 1](https://m.media-amazon.com/images/I/51yNGtGZK0L.jpg) ![As I Am Curling Jelly 8 Ounce - Image 2](https://m.media-amazon.com/images/I/51YXFvJ9VAL.jpg) ![As I Am Curling Jelly 8 Ounce - Image 3](https://m.media-amazon.com/images/I/61sZg0LUwbL.jpg) ![As I Am Curling Jelly 8 Ounce - Image 4](https://m.media-amazon.com/images/I/61MGXd6CInL.jpg) ![As I Am Curling Jelly 8 Ounce - Image 5](https://m.media-amazon.com/images/I/71sGupIVz1L.jpg) ## Available Options This product comes in different **Size** options. ## Questions & Answers **Q: How much hold does it give?** A: This product is light and not flaky. With my hair it holds for one day. What I really like about this product is it makes my hair easy to comb and soft. I have been natural about 6 months. **Q: what does this smell like?** A: It doesn't really have any smell to me - I use a dab the size of a quarter though, so it might be that I'm not using enough of it to have a smell build up. **Q: Would this work for coarse, thick, curly hair? Does it weigh hair down?** A: I have coarse, thick, curly hair and it works well for me-- definitely doesn't weigh it down! **Q: Would you recommend this product for long coarse, curly, thick, unruly caucasion hair?** A: Try a sample size first. The curling Jelly has a tendancy to curly the hair tighter than with other curl defining products. I suspect that a conditioner would serve you well, but I am no expert. Consider asking an Aveda professional. They use superior products that perform well with ALL hair types. ## Customer Reviews ### ⭐⭐⭐⭐⭐ WORKS LIKE CRAZY! *by C***Y on May 1, 2026* I was using MopTop for the longest time, but their price kept jumping, so I tried this. IT'S DIVINE! Not as sticky as Moptop, and does a great job of creating curls in my naturally wavy hair. I love it. I first run California Naturals conditioner through my long hair--just a quarter size in my palm--then a good silver dollar size amount of As I Am, and tit works like a charm! LOVE THIS STUFF! And, it's priced well for long hair, since I go through one of these a month. ### ⭐⭐⭐⭐⭐ Quality hair products *by C***0 on May 23, 2026* This is the second As I Am product I have purchased and an surprisingly happy with it. I have always believed a gel needs to form a hard cast in order for the curl to hold. When I used this product and the gel did not form a cast, I was expecting to have to redo my hair the next morning. Well, I'm on day three and my curls are perfect and soft! Another reviewer had stated this gel was watery. It is not as thick as the Curlsmith in Shower Hair Fixer, but I have to admit my hair looks fabulous and has never been softer. I like the fact it is in a jar and doesn't need to be squeezed from a tube. I have also purchased As I Am shampoo, conditioner and Castor Oil water spray, but I have not used them yet. I have used the cowash and it's the best I've used by far. I think I will be replacing my Curlsmith products as they run out with As I Am. What a find! ### ⭐⭐⭐⭐⭐ All curl, no frizz *by I***. on May 17, 2026* This product is light and makes my curls curly without frizz. ## Frequently Bought Together - As I Am Curling Jelly, 8 Ounce - As I Am Leave-In Conditioner, 237ml/8 fl oz. - As I Am Curling Creme - 8 ounce (Classic Collection) - Lightweight Curl & Coil Definer - Hi-Definition and Shine --- ## Why Shop on Desertcart? - 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016 - 🌍 **Shop Globally** — Access 737+ million products across 21 categories - 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price - 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members) - 🔒 **Secure Payments** — Trusted payment options with buyer protection - ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews **Shop now:** [https://www.desertcart.co.uk/products/3913602-as-i-am-curling-jelly-8-ounce](https://www.desertcart.co.uk/products/3913602-as-i-am-curling-jelly-8-ounce) --- *Product available on Desertcart United Kingdom* *Store origin: GB* *Last updated: 2026-06-15*