---
product_id: 347950389
title: "Loftus Black Backwards Wall Clock, Runs Counterclockwise and Reverse"
brand: "empire magic"
price: "£47.18"
currency: GBP
in_stock: true
url: https://www.desertcart.co.uk/products/347950389-loftus-black-backwards-wall-clock-runs-counterclockwise-and-reverse
store_origin: GB
region: United Kingdom
---

# Runs counterclockwise Battery powered, 1 AA required 28 cm diameter sleek size Loftus Black Backwards Wall Clock, Runs Counterclockwise and Reverse

**Brand:** empire magic
**Price:** £47.18
**Availability:** ✅ In Stock

## Summary

> ⏪ Flip your perspective on time with style!

## Quick Answers

- **What is this?** Loftus Black Backwards Wall Clock, Runs Counterclockwise and Reverse by empire magic
- **How much does it cost?** £47.18 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [www.desertcart.co.uk](https://www.desertcart.co.uk/products/347950389-loftus-black-backwards-wall-clock-runs-counterclockwise-and-reverse)

## Best For

- empire magic enthusiasts

## Why This Product

- Trusted empire magic brand quality
- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Effortless Setup:** Battery powered and wall-mount ready—no assembly, no hassle.
- • **Conversation Starter:** Watch friends puzzle over time’s new direction—be the trendsetter in your circle.
- • **Abstract Modern Design:** Black & white minimalist frame fits seamlessly into any contemporary décor.
- • **Perfectly Sized Statement:** At 28 cm, it’s the ideal centerpiece for your modern workspace or living room.
- • **Reverse Time, Forward Style:** Stand out with a clock that rewrites time itself—literally.

## Overview

The Loftus Black Backwards Wall Clock is a 28 cm diameter analog clock that runs counterclockwise, featuring hour, minute, and second hands moving in reverse. Powered by a single AA battery (not included), its sleek black and white plastic frame offers a modern, abstract aesthetic perfect for indoor wall mounting. This unique timepiece challenges conventional timekeeping, making it a bold statement piece and a fun conversation starter for any professional or creative space.

## Description

Loftus Black Backwards Wall Clock, Runs Counterclockwise and Reverse

## Features

- The Backwards Clock functions like a normal wall clock, only backwards!
- Color: Black & White
- Size: 28 cm x 28 cm x 3.6 cm
- No. of Pieces: 1
- The numbers count down from 12, whilst the hour, minute and second hands rotate anti-clockwise

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Brand | Empire Magic |
| Colour | Black & White |
| Display Type | Analog |
| Style | Modern |
| Special Feature | Rechargeable |
| Power Source | Battery Powered |
| Shape | Round |
| Indoor/Outdoor Usage | Indoor |
| Theme | Abstract |
| Frame Material | Plastic |
| Are Batteries Included | No |
| Mounting Type | Wall Mount |
| Item Weight | 23 g |
| Number of Batteries | 1 AA batteries required. |
| Alarm Clock | No |
| Operation Mode | Mechanical |
| Dial Colour | Black |
| Clock form | Mantel |
| Language: | English |
| Model Number | AX-AY-ABHI-01623 |
| Assembly Required | No |
| Batteries Required | No |
| Batteries Included | No |
| Remote Control Included? | No |
| Product Dimensions | 3.81 x 3.81 x 27.99 cm; 22.68 g |
| Batteries | 1 AA batteries required. |
| Item model number | AX-AY-ABHI-01623 |
| Country of Origin | USA |
| Item Weight | 22.7 g |

## Product Details

- **Brand:** Empire Magic
- **Colour:** Black & White
- **Display Type:** Analog
- **Style:** Modern
- **Special Feature:** Rechargeable
- **Power Source:** Battery Powered
- **Shape:** Round
- **Indoor/Outdoor Usage:** Indoor
- **Theme:** Abstract
- **Frame Material:** Plastic

## Images

![Loftus Black Backwards Wall Clock, Runs Counterclockwise and Reverse - Image 1](https://m.media-amazon.com/images/I/71pDjEq+n4L.jpg)

## Questions & Answers

**Q: Does the second hand produce a "tick-tock" noise?  A quartz eliminates this problem.**
A: Yes it has an audible click with each second hand movement. 
Of course the ‘Patrons’ at our local bar don’t notice it.

**Q: Why aren't the numbers printed backwards so the whole clock will read correctly in the mirror?  The standard dial artwork should have been flipped.**
A: Because this one is a backwards clock. What you are describing is a mirror image clock.

**Q: Can I get a replacement mechanism for this clock?**
A: The clock was cheap.  The easiest fix would be Replace The Clock.

**Q: what is the size of the clock in inches (diameter)?**
A: Do Not Buy !  The numbers on the clock are not proper, are not reversed on left side

## Frequently Bought Together

- Loftus Black Backwards Wall Clock, Runs Counterclockwise and Reverse
- Bibliophile Diverse Spines 500-Piece Puzzle
- Annovero 10 Oz Ice Cream Bowls - Small Bowl for Serving Dips, Snack, Dessert, Side Dish - Colorful Decorative Porcelain for Kitchen - Microwave, Dishwasher, Oven Safe - Zero Lead & Cadmium, Set of 6

---

## Why Shop on Desertcart?

- 🛒 **Trusted by 1.3+ Million Shoppers** — Serving international shoppers since 2016
- 🌍 **Shop Globally** — Access 737+ million products across 21 categories
- 💰 **No Hidden Fees** — All customs, duties, and taxes included in the price
- 🔄 **15-Day Free Returns** — Hassle-free returns (30 days for PRO members)
- 🔒 **Secure Payments** — Trusted payment options with buyer protection
- ⭐ **TrustPilot Rated 4.5/5** — Based on 8,000+ happy customer reviews

**Shop now:** [https://www.desertcart.co.uk/products/347950389-loftus-black-backwards-wall-clock-runs-counterclockwise-and-reverse](https://www.desertcart.co.uk/products/347950389-loftus-black-backwards-wall-clock-runs-counterclockwise-and-reverse)

---

*Product available on Desertcart United Kingdom*
*Store origin: GB*
*Last updated: 2026-05-17*